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All Journal Jurnal Ilmu Komunikasi
I Nengah Putra Kariana
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Languange, Linguistic, Communication & Media

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Dimensi Filsafat Komunikasi Hindu dan Moderasi Beragama dalam Ritual Melukat di Desa Suranadi I Nengah Putra Kariana
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5176

Abstract

This study discusses the Melukat ritual practice in Suranadi Village, West Lombok, as a form of ritual communication that reflects Hindu spiritual values while also serving as a means of strengthening religious moderation in a multicultural society. Through a qualitative approach involving observation, interviews, and analysis within the framework of symbolic interactionism theory, this study found that ritual symbols such as tirtha (holy water), mantras, and bodily movements in Melukat are not only religiously meaningful but also form symbolic communication that connects humans, nature, and God. Hindu philosophical values such as tat tvam asi, ahimsa, and tri hita karana are manifested in the actions of the faithful, creating harmony within the self, society, and the cosmos. In the context of a diverse society, Melukat has proven to be an inclusive and tolerant practice. Its implementation is open to the participation of people of different faiths and is respected as part of the local cultural heritage. Thus, this ritual functions as an instrument for maintaining interfaith harmony. This study also emphasises the importance of symbolic interaction in the formation of shared meaning and collective identity. Recommendations are directed towards the development of comparative, interfaith, and interdisciplinary approaches to expand understanding of religious communication based on local traditions.
Representasi Budaya Lokal dalam Media Sosial : Studi Kasus Tradisi Omed-omedan di Akun Tiktok @melalibali Ni Made Sumiartini Putri Erdani; Rieka Yulita Widaswara; I Nengah Putra Kariana
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.5758

Abstract

The development of digital technology has significantly transformed the way society accesses, shares, and disseminates information across various online platforms. This transformation has not only influenced the fields of communication and entertainment but has also played an important role in the preservation, promotion, and revitalization of local culture in the modern era. This study aims to examine how the Omed-Omedan tradition, one of Bali’s unique and meaningful cultural practices, is represented through the TikTok account @melali.bali, as well as how public perception is shaped and influenced by this digital representation. Using a descriptive qualitative content analysis method, the study explores visual forms, narratives, and user interactions with content featuring the Omed-Omedan tradition. The findings reveal that the @melali.bali account consistently presents content with high aesthetic value, educational narratives, and strong social and spiritual messages. TikTok has proven to hold great potential as an inclusive, participatory, and educational medium for cultural representation. The positive audience response demonstrates that social media can serve as an effective tool in maintaining the relevance of local culture while broadening its understanding in the global context.
Co-Authors Ni Made Sumiartini Putri Erdani Rieka Yulita Widaswara