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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT
Sha'ari, Norshima Binti
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Marketing Training For Grape Plantation Products To Vineyard Entrepreneurs In Bangunsari Village, Tanjung Morawa District, Deli Serdang Regency, Sumatera Utara Rangkuti, Agus Edy; Siregar, Dina Arfianti; Zuardi, Muhammad; Simanungkalit, Erwinsyah; Kholil, Ahmad; Azis, Siti Raudha Binti; Sha'ari, Norshima Binti; Maarof, Shamariza Binti
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.5262

Abstract

Bangun Sari Village in Tanjung Morawa District, Deli Serdang Regency, has excellent potential in wine cultivation. However, the business actors still face challenges in product marketing. This training program aims to increase the capacity of vineyard entrepreneurs through training in modern marketing strategies, digital marketing, product packaging, and business institutional formation. The method includes socialization, workshops, direct practice, mentoring, monitoring, and evaluation. The results showed a significant increase in partner skills, the formation of a wine farmer group, and a sales turnover. This activity is expected to be a model for the sustainable development of village-based horticultural agricultural MSMEs.
Co-Authors Ahmad Kholil Azis, Siti Raudha Binti Dina Arfianti Siregar Maarof, Shamariza Binti Rangkuti, Agus Edy Simanungkalit, Erwinsyah Zuardi, Muhammad