Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal Business, Management and Innovation Review
Dellya Dievha Paramytha
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of Gen Z Students' Perceptions of the Use of Digital Payment and Its Impact on Customer Satisfaction Dellya Dievha Paramytha; Pradana Jati Kusuma; Ana Kadarningsih; Diana Puspitasari
International Journal Business, Management and Innovation Review Vol. 2 No. 3 (2025): International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i3.154

Abstract

This study aims to analyze the influence of perceived ease, trust, and benefits on the interest in using digital payments and their impact on customer satisfaction among Generation Z students. The focus of this study is to explore the relationship between these factors and how they affect digital transaction behavior and user satisfaction levels. Using a quantitative approach, data were collected from 185 Generation Z student respondents through purposive sampling techniques and distributed using questionnaires. The analysis was carried out using the Structural Equation Modeling-Partial Least Square (SEM-PLS) approach using Smart PLS4 software. The results showed that perceived ease, trust, and benefits had a positive and significant effect on customer satisfaction. In addition, the use of digital payments also had a direct positive effect on satisfaction, but did not act as a mediating variable in the relationship between user perceptions and satisfaction. These findings indicate that perceptions of service quality have a greater influence on satisfaction than frequency of use. This study provides theoretical and practical contributions in understanding the behavior of digital payment users among Gen Z students.
Co-Authors Ana Kadarningsih Diana Puspitasari Pradana Jati Kusuma