<![CDATA[This study aims to analyze the influence of perceived ease, trust, and benefits on the interest in using digital payments and their impact on customer satisfaction among Generation Z students. The focus of this study is to explore the relationship between these factors and how they affect digital transaction behavior and user satisfaction levels. Using a quantitative approach, data were collected from 185 Generation Z student respondents through purposive sampling techniques and distributed using questionnaires. The analysis was carried out using the Structural Equation Modeling-Partial Least Square (SEM-PLS) approach using Smart PLS4 software. The results showed that perceived ease, trust, and benefits had a positive and significant effect on customer satisfaction. In addition, the use of digital payments also had a direct positive effect on satisfaction, but did not act as a mediating variable in the relationship between user perceptions and satisfaction. These findings indicate that perceptions of service quality have a greater influence on satisfaction than frequency of use. This study provides theoretical and practical contributions in understanding the behavior of digital payment users among Gen Z students.]]>
Copyrights © 2025
