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All Journal Jurnal Multidisiplin Sahombu Jurnal Ilmiah Multidisiplin Indonesia
Febrina Anandari
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Agriculture, Biological Sciences & Forestry Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Physics

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Perception of Social Media Usage in Home Industry Product Promotion Febrina Anandari; Jhon Veri
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 7 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), August 2025
Publisher : Sean Institute

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Globalization is a challenge for Small and Medium Enterprises (SMEs) to continue to survive. Information Technology, especially social media, offers benefits for SMEs to improve their marketing. This study was conducted to identify the use of social media and its benefits for SMEs. This study is a descriptive observational study using the Triangulation method, which combines structured interview methods, in-depth interviews and observations of SMEs and the social media used. Subjects were selected by purposive sampling. The results of the study showed that the most widely used social media were websites, Facebook and E-mail. Social media is used by most SMEs to make personal contact with consumers, promotions/advertising, record consumer needs and convey responses to consumers. Social media is an effective communication medium for SMEs, can increase market share and help business decisions. The use of social media can increase sales volume by more than 100% if done consistently and information is updated every day. The conclusion of this study is that social media has the potential to increase market share and sales volume, so it needs to be utilized optimally and consistently.
Consumer Behavior in the Era of TikTok Shop and Instagram Commerce: A Meta-Review of Determinants of Impulse Buying Suci Nofita Sari; Febrina Anandari; Zefriyenni, Zefriyenni
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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This study examines the phenomenon of Impulsive Buying on the TikTok Shop platform, one of the booming e-commerce platforms in Indonesia. The research adopts a qualitative approach with secondary data from sources such as literature, surveys, and relevant publications. The findings reveal that the phenomenon of Impulsive Buying is significant on TikTok Shop, influenced by factors such as consumer characteristics and lifestyle, price perception, motivation, promotions, discounts, and positive emotions that drive spontaneous purchases. While several previous studies attempted to explore the influence of religiosity on impulsive buying behavior, the results have been inconsistent. Thus, this research offers new insights into consumer behavior within the scope of e-commerce in the era of Industry 4.0, particularly in the context of the TikTok Shop platform.
Co-Authors Jhon Veri Suci Nofita Sari Zefriyenni Zefriyenni, Zefriyenni