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Consumer Behavior in the Era of TikTok Shop and Instagram Commerce: A Meta-Review of Determinants of Impulse Buying Suci Nofita Sari; Febrina Anandari; Zefriyenni, Zefriyenni
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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Abstract

This study examines the phenomenon of Impulsive Buying on the TikTok Shop platform, one of the booming e-commerce platforms in Indonesia. The research adopts a qualitative approach with secondary data from sources such as literature, surveys, and relevant publications. The findings reveal that the phenomenon of Impulsive Buying is significant on TikTok Shop, influenced by factors such as consumer characteristics and lifestyle, price perception, motivation, promotions, discounts, and positive emotions that drive spontaneous purchases. While several previous studies attempted to explore the influence of religiosity on impulsive buying behavior, the results have been inconsistent. Thus, this research offers new insights into consumer behavior within the scope of e-commerce in the era of Industry 4.0, particularly in the context of the TikTok Shop platform.
Improving Customer Service Through Front Office Information Systems Suci Nofita Sari; Jhon Veri
Jurnal Info Sains : Informatika dan Sains Vol. 15 No. 02 (2025): Info sains, Desember 2025
Publisher : SEAN Institute

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Abstract

The research aims to overcome the problem of managing customer data, room data, and transaction data manually at Hotel Fergael. The management of customer data, room data and transaction data that are processed manually, is overcome by building a Front Office Information System for hotel room reservations at Hotel Fergael. The results of the Front Office Information System research for hotel room reservations at the Fergael Hotel can be done quickly, effectively and efficiently at the receptionist's work time, making reports can also assist managers in seeing reservations that have or have occurred at the Fergael Hotel. The system is designed in the form of Visual Basic and uses a MySQL database. With this research, the receptionist can expedite the activities that run at the Fergael Hotel, especially room input, customer input, and room reservations that occur at the Fergael Hotel Pematangsiantar.