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All Journal Jurnal Info Sains : Informatika dan Sains Jurnal Multidisiplin Sahombu
Suci Nofita Sari
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Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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Consumer Behavior in the Era of TikTok Shop and Instagram Commerce: A Meta-Review of Determinants of Impulse Buying Suci Nofita Sari; Febrina Anandari; Zefriyenni, Zefriyenni
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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This study examines the phenomenon of Impulsive Buying on the TikTok Shop platform, one of the booming e-commerce platforms in Indonesia. The research adopts a qualitative approach with secondary data from sources such as literature, surveys, and relevant publications. The findings reveal that the phenomenon of Impulsive Buying is significant on TikTok Shop, influenced by factors such as consumer characteristics and lifestyle, price perception, motivation, promotions, discounts, and positive emotions that drive spontaneous purchases. While several previous studies attempted to explore the influence of religiosity on impulsive buying behavior, the results have been inconsistent. Thus, this research offers new insights into consumer behavior within the scope of e-commerce in the era of Industry 4.0, particularly in the context of the TikTok Shop platform.
Improving Customer Service Through Front Office Information Systems Suci Nofita Sari; Jhon Veri
Jurnal Info Sains : Informatika dan Sains Vol. 15 No. 02 (2025): Info sains, Desember 2025
Publisher : SEAN Institute

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The research aims to overcome the problem of managing customer data, room data, and transaction data manually at Hotel Fergael. The management of customer data, room data and transaction data that are processed manually, is overcome by building a Front Office Information System for hotel room reservations at Hotel Fergael. The results of the Front Office Information System research for hotel room reservations at the Fergael Hotel can be done quickly, effectively and efficiently at the receptionist's work time, making reports can also assist managers in seeing reservations that have or have occurred at the Fergael Hotel. The system is designed in the form of Visual Basic and uses a MySQL database. With this research, the receptionist can expedite the activities that run at the Fergael Hotel, especially room input, customer input, and room reservations that occur at the Fergael Hotel Pematangsiantar.
The Effect of M-Banking Use and Transaction Security on Customer Investment Decisions with Financial Behavior as an Intervening Variable at BNI Bank in Bukittinggi City Suci Nofita Sari; Lusiana, Lusiana; Fitri Yeni
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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This study aims to examine the influence of mobile banking usage and transaction security on customer investment decisions, with financial behavior as an intervening variable at Bank BNI in Bukittinggi City. Data collection was conducted through a survey and questionnaire distribution, with a sample of 100 respondents. The analysis method used was structural equation modeling using SmartPLS. The results showed a significant influence of mobile banking on financial behavior. Transaction security significantly impacted financial behavior. M-banking significantly impacted investment decisions. Transaction security significantly impacted investment decisions. Financial behavior significantly impacted investment decisions. Financial behavior mediated the influence of mobile banking on investment decisions. Financial behavior mediated the influence of transaction security on investment decisions.
Co-Authors Febrina Anandari Fitri Yeni Jhon Veri Lusiana Lusiana Zefriyenni Zefriyenni, Zefriyenni