Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Pedagogic Research - Applied Literacy Journal
Zumrotul Khoiriyah
Unknown Affiliation
Humanities Computer Science & IT Education Health Professions Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF SERVICE QUALITY AND PRICE ON CONSUMER SATISFACTION AT J&T CARGO BRANCH SUB B PETEMON SURABAYA Zumrotul Khoiriyah; Is Fadhilah
Pedagogic Research-Applied Literacy Journal Vol. 2 No. 4 (2025): Volume 2 Number 4 August - October 2025
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/bj9tr018

Abstract

This study investigates "The Effect of Service Quality and Price on Consumer Satisfaction at J&T Cargo Branch Sub B Petemon Surabaya." Consumer satisfaction is crucial to the branch's success in providing shipping services. A decline in customers over the past three months has been linked to low levels of consumer satisfaction, influenced by service quality and pricing. Improved service quality and competitive pricing are expected to enhance consumer satisfaction, thereby fostering loyalty and encouraging repeat usage of services. Utilizing a quantitative approach, the study surveyed 120 active respondents through questionnaires. Data analysis was performed using multiple linear regression with SPSS Version 25. Findings indicate that both service quality and price significantly and positively affect consumer satisfaction.
Co-Authors Is Fadhilah