Articles
<![CDATA[Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Minuman Esteh Indonesia di Kecamatan Kedamean Kabupaten Gresik ]]>
<![CDATA[Idayani Agustina]]>;
<![CDATA[Is Fadhilah]]>
<![CDATA[ MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/menawan.v2i5.831
<![CDATA[The beverage industry is becoming increasingly competitive, making it crucial for businesses to establish a strong brand image and product quality to attract consumers. This study aims to analyze the influence of brand image and product quality on purchase decisions for Esteh Indonesia drinks. A quantitative research method was employed, untilizing non-probability sampling techniques. Data was collected through questionnaires distributed to 50 respondets in Kedamean District, Gresik Regency. Multiple linear regression analyseswas used as the data analysis technique. The findings revealed that brabd image has a positive impact on purchase influence, while product quality does not have a significant positive impact on purchase decisions for Esteh Indonesia drinks. However, the influence of brand images was found to be stronger than that of product quality. These findings suggest that Esteh Indonesia should maintain its brand image and enhance product quality to reinforce consumer purchase decisions. additionally, Esteh Indonesia should cultivate a positive brand image through various marketing strategies to enchance brand appeal among costumers.]]>
<![CDATA[INFLUENCE OF SERVICE QUALITY AND EMPLOYEE PERFORMANCE TOWARDS CUSTOMER SATISFACTION IN USING LOAN SERVICES AT THE MANADO PAWNSHOP OFFICE ]]>
<![CDATA[Venna Aprilian Dalentang]]>;
<![CDATA[Is Fadhilah]]>
<![CDATA[ Pedagogic Research-Applied Literacy Journal Vol. 1 No. 4 (2024): Volume 1 Number 4 August-October 2024 ]]>
Publisher : <![CDATA[Suluh Adiluhung Publisher (SAPub) ]]>
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DOI: 10.70574/yax9pd92
<![CDATA[This research aims to analyze the influence of service quality and employee performance towards customers' decisions in using lending services at the Manado Pawnshop Office. This research is important considering the strategic role of Pawnshop as a financial institution that provides collateral-based lending services. Data was collected through a survey of 150 customers who used lending services at the Manado Pawnshop Office. The analytical method used is multiple linear regression analysis to measure the influence of service quality and employee performance on customer decisions. The research results show that service quality has a significant positive influence on customer decisions. This indicates that aspects such as reliability, responsiveness and good service guarantees increase customer satisfaction and encourage them to use lending services. Apart from that, employee performance has also been proven to have a significant positive influence on customer decisions. The performance of employees who are professional, responsive and knowledgeable about Pawnshop products is a determining factor in customer decision making. The conclusion of this research is that both service quality and employee performance are key factors that influence customers' decisions in using lending services at the Manado Pawnshop Office. The practical implication of these findings is that Pawnshop needs to continue to improve service quality and employee performance to maintain and increase customer trust. It is hoped that this research can contribute to literature related to service management and human resource development in the financial sector.]]>
<![CDATA[THE INFLUENCE OF BRAND IMAGE AND PRICE TOWARDS CAR PURCHASING DECISIONS AT LIEK MOTOR INDRAPURA SURABAYA ]]>
<![CDATA[Dicky Esanata Soedarjanto]]>;
<![CDATA[Is Fadhilah]]>
<![CDATA[ Pedagogic Research-Applied Literacy Journal Vol. 1 No. 4 (2024): Volume 1 Number 4 August-October 2024 ]]>
Publisher : <![CDATA[Suluh Adiluhung Publisher (SAPub) ]]>
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DOI: 10.70574/2e7bch64
<![CDATA[Determining a brand of product that consumers will choose is one of the influences towards consumer purchasing decisions in choosing that product. This research aims to determine the influence of brand image and price on the decision to purchase a Toyota car at PT. Liek Motor Indrapura Surabaya. The type of research used is quantitative research carried out by filling out questionnaires by consumers. The research results show that partially brand image and price have a positive effect on consumer purchasing decisions for Toyota cars at PT. Liek Motor Indrapura Surabaya. The better the brand image, the higher the consumer's purchasing decisions and vice versa. This means that the higher the car unit price, the lower the consumer purchasing decision and vice versa.]]>
<![CDATA[THE ROLE OF FOMO (FEAR OF MISSING OUT) IN IMPROVING CONSUMER PERSPECTIVES FOR SKINTIFIC PURCHASE DECISIONS ON THE TIKTOK APPLICATION IN THE SURABAYA AREA ]]>
<![CDATA[Hardiana Putri, Nisa Aulia]]>;
<![CDATA[Is Fadhilah]]>
<![CDATA[ Pedagogic Research-Applied Literacy Journal Vol. 2 No. 3 (2025): Volume 2 Number 3 May - July 2025 ]]>
Publisher : <![CDATA[Suluh Adiluhung Publisher (SAPub) ]]>
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DOI: 10.70574/6f71fx08
<![CDATA[This study examines the role of Fear of Missing Out (FOMO) in influencing customer perspectives and purchasing decisions for Skintific products on Tik Tok in Surabaya. Using a descriptive qualitative method, data was collected through interviews, observation, and documentation with eight customers and two sellers. The findings reveal that FOMO drives customers to make quick and impulsive purchases due to promotions, influencer reviews, and user testimonials. Tik Tok algorithm enhances this urgency by frequently showing trending content. The study concludes that FOMO is an effective digital marketing strategy that boosts consumer engagement, brand awareness, and loyalty in the beauty industry.]]>
<![CDATA[THE INFLUENCE OF MARKETING AND PROMOTION ON PURCHASING DECISIONS THROUGH TIKTOK SOCIAL MEDIA ON NAJWA FRUIT SALAD DESSERT AT LAKARSANTRI SURABAYA ]]>
<![CDATA[Wardatus Azka Assanada]]>;
<![CDATA[Is Fadhilah]]>
<![CDATA[ Pedagogic Research-Applied Literacy Journal Vol. 2 No. 3 (2025): Volume 2 Number 3 May - July 2025 ]]>
Publisher : <![CDATA[Suluh Adiluhung Publisher (SAPub) ]]>
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DOI: 10.70574/27x3b590
<![CDATA[This study investigates the influence of marketing and promotion through TikTok on purchasing decisions for Najwa Fruit Salad Dessert in Lakarsantri. Using a quantitative approach, data was collected from consumers via questionnaires and analyzed with SPSS version 20. The results show that the Marketing variable (X1) has a positive and significant effect on Purchasing Decisions (Y). However, the Social Media variable (X2) shows a negative and insignificant effect when tested partially. Simultaneously, Marketing and Social Media variables significantly influence purchasing decisions. This highlights the importance of effective marketing strategies to boost consumer buying behavior through TikTok.]]>
<![CDATA[THE EFFECT OF PRICE AND PRODUCT QUALITY ON CUSTOMER BUYING INTEREST IN TEA FLORA PRODUCTS IN THE BULAK BANTENG AREA, NORTH SURABAYA ]]>
<![CDATA[Ani Rachmawati]]>;
<![CDATA[Is Fadhilah]]>
<![CDATA[ Pedagogic Research-Applied Literacy Journal Vol. 2 No. 3 (2025): Volume 2 Number 3 May - July 2025 ]]>
Publisher : <![CDATA[Suluh Adiluhung Publisher (SAPub) ]]>
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DOI: 10.70574/13d26q74
<![CDATA[The increasing trend of iced tea consumption has intensified competition in the beverage sector, making price and product quality the main factors influencing consumer purchasing decisions. This study aims to analyze the effect of price and product quality on customer purchase intention toward Teh Flora in the Bulak Banteng area, North Surabaya. A quantitative approach was used, employing a survey method with a 4-point Likert scale questionnaire. The study involved a sample of 120 respondents from the Bulak Banteng area. Normality testing was conducted using the Kolmogorov-Smirnov test through IBM SPSS Statistics 25 with a significance level of 0.05. The results indicate that price and product quality have a positive and significant influence on purchase intention.]]>
<![CDATA[THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER SATISFACTION ON DECISIONS TO PURCHASE FOOD PRODUCTS AT UD MARIANI SURABAYA ]]>
<![CDATA[Imam Sultan Rifaldy]]>;
<![CDATA[Is Fadhilah]]>
<![CDATA[ Pedagogic Research-Applied Literacy Journal Vol. 2 No. 3 (2025): Volume 2 Number 3 May - July 2025 ]]>
Publisher : <![CDATA[Suluh Adiluhung Publisher (SAPub) ]]>
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DOI: 10.70574/t7pebb93
<![CDATA[This study aims to determine the effect of service quality and customer satisfaction on purchasing decisions on basic food products at UD. Mariani. Service quality and customer satisfaction are measured through various aspects, such as service speed, friendliness, and product suitability to customer needs. While purchasing decisions are analyzed by considering the frequency of purchases and customer loyalty to basic food products sold at UD. Mariani, the research method used is quantitative with a survey approach where data is collected through questionnaires distributed to customers who shop at UD. Mariani, the data analysis technique used is multiple linear regression to test the effect of independent variables on dependent variables. The results of the study indicate that service quality has a positive and significant effect on purchasing decisions, as well as customer satisfaction, which also has a positive effect on purchasing decisions for basic food products. These findings indicate that improving service quality and customer satisfaction can improve purchasing decisions at UD. Mariani, which can ultimately support the sustainability of the company’s business.]]>
<![CDATA[THE EFFECT OF TRANSFORMATIONAL LEADERSHIP STYLE AND MOTIVATION ON EMPLOYEE PERFORMANCE OF PT. PLN (PERSERO) UPP JBTB 2 ]]>
<![CDATA[Muhammad Putra Bagus Firmansyah]]>;
<![CDATA[Is Fadhilah]]>
<![CDATA[ Pedagogic Research-Applied Literacy Journal Vol. 2 No. 4 (2025): Volume 2 Number 4 August - October 2025 ]]>
Publisher : <![CDATA[Suluh Adiluhung Publisher (SAPub) ]]>
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DOI: 10.70574/w8332091
<![CDATA[Responding to the dynamics of competition in the energy industry that continues to this day, both private institutions and the government are required to improve their performance in various sectors. This study aims to analyze the influence of transformational leadership style and motivation on the performance of employees at PT. PLN (PERSERO) UPP JBTB 2. The approach used is quantitative, with a survey method utilizing a 4-point Likert scale questionnaire. This study involved a sample of 32 respondents from PT. PLN (PERSERO) UPP JBTB 2. Normality testing was conducted using the Kolmogorov-Smirnov test through IBM SPSS Statistics 30 with a significance level of 0.05. The results indicate that transformational leadership style and motivation have a positive and significant effect on employee performance.]]>
<![CDATA[THE EFFECT OF MOTIVATION, WORK DISCIPLINE AND WORK ENVIRONMENT ON EMPLOYEE WORK PRODUCTIVITY AT PDAM GIRI TIRTA GRESIK ]]>
<![CDATA[Khoirul Anam]]>;
<![CDATA[Is Fadhilah]]>
<![CDATA[ Pedagogic Research-Applied Literacy Journal Vol. 2 No. 4 (2025): Volume 2 Number 4 August - October 2025 ]]>
Publisher : <![CDATA[Suluh Adiluhung Publisher (SAPub) ]]>
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DOI: 10.70574/b7r0wh50
<![CDATA[This study aims to determine the effect of motivation, work discipline and work environment on work productivity at PDAM Giri Tirta Gresik. The population in this study were all employees at PDAM Giri Tirta Gresik totaling 318 employees. The sampling technique in this study was non-probability with accidental sampling. The sample was obtained using the slovin formula. The sample in this study amounted to 72 respondents. Data collection techniques were observation, questionnaires, literature studies and interviews. The data analysis method used in this study was Multiple Linear Regression This study aims to determine the effect of motivation, work discipline and work.]]>
<![CDATA[THE EFFECT OF SERVICE QUALITY AND PRICE ON CONSUMER SATISFACTION AT J&T CARGO BRANCH SUB B PETEMON SURABAYA ]]>
<![CDATA[Zumrotul Khoiriyah]]>;
<![CDATA[Is Fadhilah]]>
<![CDATA[ Pedagogic Research-Applied Literacy Journal Vol. 2 No. 4 (2025): Volume 2 Number 4 August - October 2025 ]]>
Publisher : <![CDATA[Suluh Adiluhung Publisher (SAPub) ]]>
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DOI: 10.70574/bj9tr018
<![CDATA[This study investigates "The Effect of Service Quality and Price on Consumer Satisfaction at J&T Cargo Branch Sub B Petemon Surabaya." Consumer satisfaction is crucial to the branch's success in providing shipping services. A decline in customers over the past three months has been linked to low levels of consumer satisfaction, influenced by service quality and pricing. Improved service quality and competitive pricing are expected to enhance consumer satisfaction, thereby fostering loyalty and encouraging repeat usage of services. Utilizing a quantitative approach, the study surveyed 120 active respondents through questionnaires. Data analysis was performed using multiple linear regression with SPSS Version 25. Findings indicate that both service quality and price significantly and positively affect consumer satisfaction.]]>
