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DIGITAL PLATFORMS AS PROVISIONS FOR ENERGIZING ENTREPRENEURSHIP IN SPICY FOOD BUSINESSES Zubaedah, Siti Yasmina; Yudi, Felicia; Caroline, Laura; Welly, Jocelyn
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.623-635

Abstract

As prominent members of the developing digital entrepreneurial ecosystem in Indonesia, Micro-Small Enterprises (MSEs) should adapt and make the most out of the ubiquitous digital platforms available for managing business activities. Especially for those in the food business, digital marketing has played an important role to the development of MSEs performances. This research examines how spicy food MSEs are able to flourish without a formal marketing arm embedded in the organization. In particular, the main objectives of the study include to assess the role of digital marketing for MSEs and provide evidence on how adopting digital marketing would enhance entrepreneurial capabilities. Method employed for this study is a combination of three components, which are, preliminary desktop research, data mining, and descriptive analyses. Complementing quantitative and qualitative data from multiple sources was intended to overcome the challenges of obtaining MSE data by taking advantage of online databases and make use of available resources. Ratings provided by the users are determined to be representations for the MSEs performance, which are made available for the public. In addition, data shows the ability for MSEs to expand markets and access more customers using e-commerce platforms. Analyses presented in this article provide evidence of the vital role of adopting digital platforms in MSE marketing activities. Synergizing internal capabilities with the online ratings could snowball into obtaining good performance and sustainable competitive advantage. From an entrepreneurial point of view, analyses showed how digital marketing is the ultimate collaborative partner necessary for success.
Answering the Call for Retail Sustainability with Participatory Action Research Zubaedah, Siti Yasmina; Tanuraharjo, Hans Harischandra; Yudi, Felicia
Indonesian Journal of Community Services Vol 7, No 2 (2025): November 2025
Publisher : LPPM Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijocs.7.2.149-160

Abstract

Pandangan atas keberlanjutan mendorong adanya kebutuhan untuk memenuhi persyaratan element Environment, Social dan Goverance (ESG) sebagai standar global laporan perusahaan yang dipublikasikan. Artikel ini mencakup kegiatan pengabdian masyarakat (abdimas) di Alfamart, yang dikelola sebagai Participatory Action Research (PAR) untuk meningkatkan kualitas pelaporan ESG yang dilaksanakan pada bulan Juli sampai dengan Desember 2024. Tujuan utama dari studi ini adalah melakukan penelaahan atas proses pelaporan yang berlaku saat ini agar bisa merancang serangkaian langkah yang dibutuhkan untuk perbaikan. Setelah penelitian selesai dilakukan, artikel ini menjadi dokumentasi terpublikasi atas lokakarya yang dilaksanakan pada tanggal 14 Oktober 2024 sebagai bagian dari abdimas ini. Metode kualitatif yang digunakan untuk PAR ini mencakup pengumpulan data dan analisis konten laporan-laporan ESG, konfirmasi melalui diskusi lokakarya, dan pelaporan atas rekomendasi perbaikan. Seperti yang telah didiskusikan saat lokakarya, terdapat perbedaan antara persepsi peneliti dan pembuat laporan karena cara penyajian yang berbeda dalam mengungkapkan informasi yang ada pada laporan. Laporan tahunan Alfamart dibuat dengan berbagai tampilan berdasarkan informasi apa dan seberapa banyak informasi yang dikumpulkan sehingga mengakibatkan adanya gaya pelaporan yang berbeda. Dengan demikian, lokakarya yang dilaksanakan memfasilitasi proses pembelajaran sehingga Alfamart dapat menentukan rencana aksi yang dibutuhkan untuk memperbaiki proses pelaporan, dan, pada akhirnya, mendorong tiap divisi untuk mengevaluasi kembali sistim informasi manajemen masing-masing. Pada akhirnya, PAR ini dibutuhkan intuk mengoptimalisasi representasi ESG Alfamart pada laporan-laporan yang terpublikasi.Current views on sustainability have led to the requirements for Environmental, Social, and Governance (ESG) elements in published company reports as the global standard. This article encompasses the community service at Alfamart, which was organized as a Participatory Action Research (PAR) on improving ESG reporting conducted from July to December 2024. The main objective of this study was to review the existing reporting process to design the course of action required for improvements. Upon completion of the research, this article serves as a published documentation of the workshop conducted on 14th October 2024 as part of this community service. The qualitative method designed for this PAR consisted of data collection and content analysis of the ESG reports, confirmations through workshop discussions, and reporting of recommended actions. As discussed during the workshop, there were discrepancies between the researchers’ and the report makers’ perceptions due to the inconsistent reporting style of the disclosed information in the reports. Alfamart’s annual reports were produced in different ways, based on what kind and how much information was collected, which led to the distinct reporting styles. Therefore, the workshop facilitated a learning process so that Alfamart was able to set action plans to improve the reporting process and, in turn, require each division to improve its own data and information management. Eventually, this PAR was necessary for optimizing Alfamart’s ESG representation in the published reports.