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All Journal Jurnal Manajemen Teknologi Indonesian Journal of Community Services KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal Ekonomi Dan Bisnis Jurnal Pengabdian dan Kewirausahaan The South East Asian Journal of Management International Journal of Application on Economics and Business
Siti Yasmina Zubaedah
Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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A Conceptual Model on the Relationships between Business Strategy, Business Model Innovation, Resource Configuration and Performance Fontana, Avanti; Zubaedah, Siti Yasmina
Jurnal Manajemen Teknologi Vol 11, No 2 (2012)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.323 KB)

Abstract

AbstractThe main objective of this study is to develop a research framework for strategic management researchers to develop sound strategic business model innovation that has practical implication on how to innovate firms' business models. The research identifies factors attributing to effective business model: business strategies, type of business model innovations and types of resource configurations. This study framework can guide leaders and managers to acquire the appropriate capability of coping with business model dynamics as well as major transformation that arises from business model innovations. In addition, the study provides insightful contributions in explaining the influence of business strategies (defender, prospector, analyzer) on business model innovations and firm resource configuration, and their influence on business model effectiveness. This study model is valuable considering the limited amount of empirical work previously done on the topic in question. Based on a case-study research survey in seven companies in Indonesia that took place in 2011-2012, we have drawn first conclusions expressed in four research propositions that deem further tests. One case (Food Co.) is highlighted for the description of the study to show some presence and absence of alignment between business strategy, business model innovation, and resource configuration.Keywords: effective business model, business model innovation, business strategy, defender, prospector, analyzer, resource configurationAbstrakTujuan studi ini adalah mengembangkan rerangka penelitian strategi dan inovasi model bisnis. Riset ini mengidentifikasi faktor-faktor yang mempengaruhi efektivitas model bisnis, yaitu strategi bisnis, tipe inovasi model bisnis, dan tipe konfigurasi sumber daya. Rerangka studi ini memberi perspektif kepada pemimpin dan manajer dalam bagaimana memperoleh dan membangun kapabilitas yang sesuai untuk menghadapi dinamika model bisnis dan transformasi model bisnis. Studi ini juga berkontribusi dalam menjelaskan pengaruh strategi bisnis (defender, prospector, analyzer) terhadap inovasi model bisnis, konfigurasi sumber daya, dan pengaruhnya pada efektivitas model bisnis. Studi ini penting mengingat masih terbatasnya studi empiris yang melihat keterkaitan strategi bisnis, inovasi model bisnis, konfigurasi sumber daya, dan efektivitas model bisnis. Satu ilustrasi kasuistik (Food Co.) dalam tulisan ini menggambarkan hadirnya dan ketiadaan kesesuaian antara strategi bisnis, inovasi model bisnis, dan konfigurasi sumber daya. Berbasis pada survei riset studi kasus tujuh perusahaan di Indonesia yang dilakukan pada 2011-2012, penulis menyampaikan simpulan-simpulan awal dalam empat proposisi penelitian dan saran kajian lebih lanjut.Katakunci: efektivitas model bisnis, inovasi model bisnis, strategi bisnis, tipologi strategi bisnis, konfigurasi sumber daya
Revisiting the Miles and Snow Typology: Strategic Path Mediates Business Strategy and Resource Configuration for Innovation Zubaedah, Yasmina; Fontana, Avanti; Afiff, Adi Zakaria
The South East Asian Journal of Management Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

This article provides the results of an exploratory study that investigated the effect of Capability Lifecycle Path on attaining effective adaptation through innovation. Based on Miles and Snow (1978), an empirical study was conducted to explore whether performing firms are those that indicate consistency within the strategy, process, structure and Capability Lifecycle Path arrangement. The basic premise of this study is adaptability for sustainability, where firms go through adaptation cycles through Business Model Innovation would perform well when they are able to consistently create value and effectively manage adopted business models, or denoted as Business Model Effectiveness. Using data obtained from seven Indonesian firms in various industries, PLS Analysis was conducted to investigate the relationships between Business Strategy, Firm Resource Configuration, Capability Lifecycle Path and Business Model Effectiveness. Findings indicated that Capability Lifecycle Path, or decisions made on the development of capabilities at the mature stage, is an important part of the series of decisions made during adaptation to ensure performance.
PENGABDIAN KEPADA MASYARAKAT: JURI KARYA ILMIAH BERTEMA PEMANASAN GLOBAL Rembulan, Glisina Dwinoor; Zubaedah, Siti Yasmina; Shen, Elza Jiuni; Nicholas, Nicholas
Jurnal Pengabdian dan Kewirausahaan Vol 8, No 2 (2024): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v8i2.6223

Abstract

Global warming is one of the most pressing environmental issues of the 21st century, with far-reaching impacts ranging from extreme climate change to threats to biodiversity and human life. The increase in the average temperature of the atmosphere and oceans, driven by human activities, particularly greenhouse gas emissions such as carbon dioxide, methane, and nitrous oxide, exacerbates this situation. Negative effects such as polar ice melting, rising sea levels, and ecosystem disruptions threaten the survival of many species. Growing global awareness of the importance of understanding and addressing global warming has led to various initiatives, including scientific competitions focused on global warming. These activities aim to educate the public and promote innovation in finding sustainable solutions to this environmental problem. In these competitions, the role of judges is crucial in evaluating the quality and relevance of the scientific works submitted by participants. Through community engagement carried out by the Management Study Program of Universitas Bunda Mulia in collaboration with SMA Kristen Tunas Bangsa Sunter Jakarta Utara, this competition successfully inspired and nurtured young generations in facing the challenges of global warming. The event included presentations, discussions, and Q&A sessions aimed at developing creative ideas and making a real contribution to global efforts in combating global warming.
CONTRIBUTING TO ENTREPRENEURSHIP DEVELOPMENT AT KESATUAN HIGH SCHOOL BOGOR: WORKSHOP ON BRANDING STRATEGY Zubaedah, Siti Yasmina; Caroline, Laura
Jurnal Pengabdian dan Kewirausahaan Vol 9, No 1 (2025): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v9i1.8189

Abstract

Community service provides various opportunities for academicians to disseminate knowledge and contribute to the development of society. In August 2024, the UBM Management Program contributed to community service at Kesatuan High School in Bogor, West Java, in a workshop on branding strategy. The growing attention towards developing entrepreneurial capabilities at a young age has motivated educators to incorporate entrepreneurship development programs in schools. Kesatuan High School is one of the high schools that included a creative entrepreneur development program in its 10th-grade curriculum. The community service in this article adopts several research methods, including a literature review and a combined qualitative-quantitative analysis. The lecturer began the workshop by explaining Schumpeter’s entrepreneurship theory as the foundational concept of the role of entrepreneurs. Creative entrepreneurs are essential to be able to solve management problems, combine resources and processes in different manners to build competitive advantage. Summarizing from various sources, students learned that products refer to tangible attributes, while brands refer to the intangible attributes offered by the business. Based on the descriptive analyses, the feedback survey found that the overall score for the workshop was 3.075 out of 4.00, which demonstrated positive feedback from workshop participants. Regardless of the slight variances between the feedback components, the scores indicate that the workshop was delivered optimally and in line with the predetermined objectives. Hence, this community service exemplifies an alternative model for faculty members to share knowledge and contribute to improving the learning experience as well as advancing high school education
DIGITAL PLATFORMS AS PROVISIONS FOR ENERGIZING ENTREPRENEURSHIP IN SPICY FOOD BUSINESSES Zubaedah, Siti Yasmina; Yudi, Felicia; Caroline, Laura; Welly, Jocelyn
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.623-635

Abstract

As prominent members of the developing digital entrepreneurial ecosystem in Indonesia, Micro-Small Enterprises (MSEs) should adapt and make the most out of the ubiquitous digital platforms available for managing business activities. Especially for those in the food business, digital marketing has played an important role to the development of MSEs performances. This research examines how spicy food MSEs are able to flourish without a formal marketing arm embedded in the organization. In particular, the main objectives of the study include to assess the role of digital marketing for MSEs and provide evidence on how adopting digital marketing would enhance entrepreneurial capabilities. Method employed for this study is a combination of three components, which are, preliminary desktop research, data mining, and descriptive analyses. Complementing quantitative and qualitative data from multiple sources was intended to overcome the challenges of obtaining MSE data by taking advantage of online databases and make use of available resources. Ratings provided by the users are determined to be representations for the MSEs performance, which are made available for the public. In addition, data shows the ability for MSEs to expand markets and access more customers using e-commerce platforms. Analyses presented in this article provide evidence of the vital role of adopting digital platforms in MSE marketing activities. Synergizing internal capabilities with the online ratings could snowball into obtaining good performance and sustainable competitive advantage. From an entrepreneurial point of view, analyses showed how digital marketing is the ultimate collaborative partner necessary for success.
Examining Factors Affecting Firm Value For F&B Companies Lia; Kurniawan, Clarissa; Jayakusuma, Josua; Tannia; Zubaedah, Siti Yasmina
Jurnal Ekonomi dan Bisnis Vol. 28 No. 2 (2025): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v28i2.6782

Abstract

As the F&B industry plays an important role in attaining national food resilience, maintaining sustainably good performance is a heightened concern for all stakeholders. Consequently, F&B companies are heavily scrutinized by investors who commonly use firm value as a business performance indicator. In this study, the authors intend to analyze the influence of liquidity, profitability, and capital structure ratios on firm value in the F&B subsector listed in the Indonesia Stock Exchange from 2014 to 2024. With a sample of 33 firms and 10-year ratios for a total of 363 data points, the research method combines descriptive statistics and multiple regression analysis using Smart PLS 4. The research results show a significant relationship between the profitability variable and firm value. On the contrary, capital structure and liquidity were found not to have any effects on firm value. For practitioners, this research provided evidence on the centrality of profitability not only to attain high firm value but also to portray a positive signal to the public and convince investors. In addition, for investors, this research provides recommendations on several factors to consider when investing capital.
UNIVERSITY COMMUNITY SERVICE ENABLING OPTIMAL HIGH SCHOOL CURRICULUM-BASED ACTIVITIES Zubaedah, Siti Yasmina; Rembulan, Glisina Dwinoor; Tannia, Tannia; Susilo, Sophia Reni; Martadina, Cindy; Shen, Elza Jiuni
Jurnal Pengabdian dan Kewirausahaan Vol 9, No 2 (2025): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v9i2.9204

Abstract

As one of the pillars of higher education institutions, community services provide opportunities for university lecturers to contribute and acquire knowledge. The main objective of this study is to provide detailed descriptions on how university-school collaborations as a mode for promoting engaged scholarship and improve students’ learning experiences. This article discusses university community service activities at two private high schools in the Jakarta area. The two high schools invited university faculty members as jurors to assess the students’ projects, which determined their final grades. Observations found that having university faculty members present to give student scores enabled the schools to optimize the mechanisms in place that defined graduation requirements. As jurors, the faculty members provided objective, science-based assessments and the necessary feedback for the students. In addition to interacting with university-level teachers, presenting in front of academic jurors allowed the students to gain perspectives on related topics and make sound improvements to their projects. Consequently, the schools can optimize their curriculum-based activities that not only extend the learning experiences of the students but also provide long-term improvements to the overall quality of education.
Answering the Call for Retail Sustainability with Participatory Action Research Zubaedah, Siti Yasmina; Tanuraharjo, Hans Harischandra; Yudi, Felicia
Indonesian Journal of Community Services Vol 7, No 2 (2025): November 2025
Publisher : LPPM Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijocs.7.2.149-160

Abstract

Pandangan atas keberlanjutan mendorong adanya kebutuhan untuk memenuhi persyaratan element Environment, Social dan Goverance (ESG) sebagai standar global laporan perusahaan yang dipublikasikan. Artikel ini mencakup kegiatan pengabdian masyarakat (abdimas) di Alfamart, yang dikelola sebagai Participatory Action Research (PAR) untuk meningkatkan kualitas pelaporan ESG yang dilaksanakan pada bulan Juli sampai dengan Desember 2024. Tujuan utama dari studi ini adalah melakukan penelaahan atas proses pelaporan yang berlaku saat ini agar bisa merancang serangkaian langkah yang dibutuhkan untuk perbaikan. Setelah penelitian selesai dilakukan, artikel ini menjadi dokumentasi terpublikasi atas lokakarya yang dilaksanakan pada tanggal 14 Oktober 2024 sebagai bagian dari abdimas ini. Metode kualitatif yang digunakan untuk PAR ini mencakup pengumpulan data dan analisis konten laporan-laporan ESG, konfirmasi melalui diskusi lokakarya, dan pelaporan atas rekomendasi perbaikan. Seperti yang telah didiskusikan saat lokakarya, terdapat perbedaan antara persepsi peneliti dan pembuat laporan karena cara penyajian yang berbeda dalam mengungkapkan informasi yang ada pada laporan. Laporan tahunan Alfamart dibuat dengan berbagai tampilan berdasarkan informasi apa dan seberapa banyak informasi yang dikumpulkan sehingga mengakibatkan adanya gaya pelaporan yang berbeda. Dengan demikian, lokakarya yang dilaksanakan memfasilitasi proses pembelajaran sehingga Alfamart dapat menentukan rencana aksi yang dibutuhkan untuk memperbaiki proses pelaporan, dan, pada akhirnya, mendorong tiap divisi untuk mengevaluasi kembali sistim informasi manajemen masing-masing. Pada akhirnya, PAR ini dibutuhkan intuk mengoptimalisasi representasi ESG Alfamart pada laporan-laporan yang terpublikasi.Current views on sustainability have led to the requirements for Environmental, Social, and Governance (ESG) elements in published company reports as the global standard. This article encompasses the community service at Alfamart, which was organized as a Participatory Action Research (PAR) on improving ESG reporting conducted from July to December 2024. The main objective of this study was to review the existing reporting process to design the course of action required for improvements. Upon completion of the research, this article serves as a published documentation of the workshop conducted on 14th October 2024 as part of this community service. The qualitative method designed for this PAR consisted of data collection and content analysis of the ESG reports, confirmations through workshop discussions, and reporting of recommended actions. As discussed during the workshop, there were discrepancies between the researchers’ and the report makers’ perceptions due to the inconsistent reporting style of the disclosed information in the reports. Alfamart’s annual reports were produced in different ways, based on what kind and how much information was collected, which led to the distinct reporting styles. Therefore, the workshop facilitated a learning process so that Alfamart was able to set action plans to improve the reporting process and, in turn, require each division to improve its own data and information management. Eventually, this PAR was necessary for optimizing Alfamart’s ESG representation in the published reports.
Introducing Governance as Foundation for Self-Development: Community Service at SMAK BPK Penabur Zubaedah, Siti Yasmina; Hartono, Rudi
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/r56shq60

Abstract

The community service conducted at SMAK BPK Penabur Sentul, on January 31, 2025, was in conjunction with the self-development program included in the high school’s curriculum and part of maintaining the students’ well-being at school. Implementing good governance starts with the individuals who are members of the organization, each practicing self-regulation. Based on the survey, all components obtained a score of above three, which indicated that the students perceived an overall positive experience. The workshop reported in this article exemplifies the value of such community service for the collaborating high school and university, as well as for all individuals involved. Ultimately, this community service format offers a distinct learning experience for high school students and can also enhance university-level lecturers' teaching skills.
Co-Authors Adi Zakaria Afiff Avanti Fontana Avanti Fontana Caroline, Laura Caroline, Laura Glisina Dwinoor Rembulan Hartono, Rudi Jayakusuma, Josua Kurniawan, Clarissa Lia Martadina, Cindy Nicholas, Nicholas Shen, Elza Jiuni Shen, Elza Jiuni Susilo, Sophia Reni Tannia Tannia, Tannia Tanuraharjo, Hans Harischandra Welly, Jocelyn Yudi, Felicia