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All Journal Economica: Journal of Economic and Economic Education
Wati, Berlian Kurnia
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Economics, Econometrics & Finance Education

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ANALYSIS OF THE EFFECT OF ELECTRONIC WORD OF MOUTH, BRAND IMAGE AND TRUST ON PATIENTS' REVISIT INTENTION IN DENTAL AND MOUTH HOSPITAL ANDALAS UNIVERSITY Wati, Berlian Kurnia; Hardisman, Hardisman; Verinita, Verinita
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 13, No 2 (2025): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2025.v13.i2.9110

Abstract

This study aims to prove and analyze the influence of electronic word of mouth, brand image and trust on patient revisit interest at the Dental and Oral Hospital of Andalas University. This study used 120 patients who had at least one experience of visiting and using the services of the Dental and Oral Hospital (RSGM) at Andalas University in the past year. The sample collection method used was purposive sampling. Data collection was carried out by survey through the distribution of questionnaires. The distribution process was carried out via a google form link. The data analysis method used to prove the truth of the hypothesis was multiple linear regression (OLS) while hypothesis testing was carried out using the t-statistic test. In accordance with the results of the first hypothesis test, it was found that electronic word of mouth did not have a significant effect on patient revisit interest at RSGM Unand Padang. In the second and third stages of hypothesis testing, it was found that brand image and trust each had a positive and significant effect on patient revisit interest at RSGM Unand Padang
Co-Authors Hardisman Verinita, Verinita