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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ilmiah Mahasiswa Ekonomi Manajemen IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Bisma: Jurnal Bisnis dan Manajemen JRB-Jurnal Riset Bisnis Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Jurnal STIE Semarang (Edisi Elektronik) Ekonis : Jurnal Ekonomi dan Bisnis JRTI (Jurnal Riset Tindakan Indonesia) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management Business Preneur : Jurnal Ilmu Administrasi Bisnis Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal of Accounting and Finance Management (JAFM) Journal of Business Studies and Management Review Journal Publicuho Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Economica: Journal of Economic and Economic Education
Verinita, Verinita
Andalas University
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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KETERKAITAN VARIABEL BRAND AWARENESS, BRAND IMAGE, BRAND QUALITY DAN BRAND VALUE TERHADAP BRAND LOYALTY Verinita, Verinita
BISMA: Jurnal Bisnis dan Manajemen Vol 13 No 3 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v13i3.8898

Abstract

This study aims to analyze the effect of brand awareness, brand image, brand quality, and brand value on brand loyalty of the domestic tourists visiting Air Manis Beach, Padang City, West Sumatra Province. This research is a quantitative survey employing a purposive sampling technique with the sample consisted of 105 domestic tourists. Data were analyzed using multiple linear regression run by SPSS version 16. Results showed that brand awareness has a positive but not significant effect on brand loyalty. This indicated that the reputation and good characteristics of Air Manis Beach do not significantly influence loyalty. The brand image had a significant and positive effect on brand loyalty, which means that a good image can increase loyalty. Brand quality had a significant and positive effect on brand loyalty, which means that accommodation, safety, cleanliness, good experience, and interesting attractions can increase loyalty. Brand value had a negative and not significant effect on brand loyalty, which means that the high price of the tourism destination cannot increase tourist loyalty. Domestic tourists wish to visit a tourism destination that provides interesting and unique experiences and attractions offering at a reasonable price.
Sharia Hotel Concept and Customer Value Effect on Customer Satisfaction Sheila Khairana Alandri; Verinita Verinita
Integrated Journal of Business and Economics (IJBE) Vol 3, No 2 (2019): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (157.751 KB) | DOI: 10.33019/ijbe.v3i2.175

Abstract

Aims of this study to see the effect of the hotel sharia concept and customer value on customer satisfaction. This research was motivated by the increase of halal tourism in the world which made the majority of the Muslim population in Indonesia aware of halal lifestyle so that it became a growing trend, and this also made the people's need for products and activities according to sharia increase. Sample of this research is consumers who have stayed overnight and felt hotel facilities in sharia hotels in Padang city at least once. Data collection technique used is a non-probability sampling method with a purposive sampling approach and data collection is done by distributing questionnaires online to 190 respondents. Data analysis method uses SEM (Structural Equation Modeling) based on components or variants, which are operated through PLS applications. Results of this study are that the sharia hotel concept and customer value have a significant effect on customer satisfaction, this means that the better the concept of sharia hotels both in terms of service, interior design and financing, customer satisfaction will increase, as well as the value of customers the more value obtained by customers both from the value of quality, emotional value, price value and social value, the higher satisfaction obtained by the customer.
Pengaruh Ekuitas Merek Terhadap Keputusan Menabung Nasabah Tabungan Ebatara Pos di Kantor Layanan Setara Kantor Kas (KLKK) Pariaman Yomi Dwita Aprilia; Verinita Verinita
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 3 (2019): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v4i3.11827

Abstract

Abstract : This research investigated the impact of brand equity on customer saving decision at Ebatara Pos in KLKK Pariaman.  The data obtained through questionnaire. The samples were drawn from 105 customers who have saving in Ebatara Pos.  The data analyzed by using SPSS 20.0. Sampling technique in this study was done by using purposive random sampling The analysis technique used is multiple regression. In this research there are 2 variable: those are independent variable which are brand awareness, brand association, perceived quality and brand loyalty, the dependent variable which is saving decision. The findings indicated that brand awareness has positive and not significant impact on customer saving decision. For brand association, perceived quality and brand loyalty have positive and significant impact on customer saving decision at Ebatara Pos    
ANALISIS PENGARUH E-SERVICE QUALITY, E-RECOVERY SERVICE QUALITY TERHADAP LOYALITAS MELALUI PERCEIVED VALUE SEBAGAI VARIABEL MEDIASI (STUDI PADA PELANGGAN SHOPEE DI KOTA PADANG) Amelia Eka Putri; Verinita Verinita
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 4 (2019): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v4i4.12741

Abstract

 This study aimed to determine the effect of e-service quality, e-recovery service quality on loyalty through perceived value as mediating variable in Shopee customers in Padang. This research is explanatory with quantitative methods. The sampling technique used in this study was purposive sampling for customers who had shopped at Shopee sites at least three times, with a sample of 150 respondents. This study uses Partial Least Square with the SmartPLS 3.0 program. The results showed that e-service quality, e-recovery service quality had an effect on perceived value. Perceived value influences loyalty. E-service quality does not affect the loyalty, while e-recovery service quality effect on loyalty. E-service quality does not affect loyalty through perceived value as a mediating variable. Furthermore perceived value mediated relationship between e-recovery service quality and loyalty through. The implication of this research is to increase consumer loyalty to the marketplace site by increasing the quality of electronic services, the quality of electronic service recovery, and the perception of customer value. In general, the quality of services provided by Shopee is good, but there are several indicators that need to be considered and improved.
PENGARUH POLITICAL ISSUE, SOCIAL IMAGERY, CANDIDATE PERSONALITY, SITUATIONAL CONTIGENCY DAN EPISTEMIC VALUE TERHADAP PERILAKU KEPUTUSAN PEMILIH KOTA PEKANBARU” STUDI PADA PEMILIHAN GUBERNUR PROVINSI RIAU 2018” Muhammad Ilham Oloan; Verinita Verinita
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol 1 No 2 (2019): Volume 1, Nomor 2, September 2019
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Penelitian ini dilakukan untuk mengetaui pengaruh Political Issue , Social Imagery, Candidate Personality ,Situational Contigency, Epistemic Value terhadap perilaku pepuutusan pemilih kota Pekanbaru pada pemilihan Gubernur Riau 2018. Untuk menentukan sampel pada penelitian ini menggunakan purposive sampling dengan kriteria (a) Warga Kota Pekanbaru dan Termasuk DPT di kota Pekanbaru (b)Mengikuti Pemilihan Gubernur Riau 2018. Penelitian ini menggunakan ukuran sampel sebanyak 180 responden yang didapat dari metode Hair. Penelitian ini menggunakan metode deskriptif kuantitatif dengan analisis regresi linier berganda yang dibantu dengan software SPSS 25. hasil penelitian ini mengungkapkan bahwa political issue, Social imagery dan epistemic value berpengaruh terhadap perilaku keputusan pemilih, sementara candidate personality dan situational contingency tidak berpengaruh terhadap perilaku keputusan pemilih kota Pekanbaru. Dari nilai R2 didapat nilai sebesar 51,5%. Artinya seluruh variabel independen menjelaskan 51,5% variabel dependennya. Sedangkan sisanya dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini. KATA KUNCI : Political Issue , Social Imagery, Candidate Personality ,Situational Contigency, Epistemic Issue, Political Marketing Perilaku Keputusan Pemilih.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI REPURCHASE INTENTION KONSUMEN PADA SITUS JUAL BELI ONLINE LAZADA.CO.ID Dio Ananta Putra; Verinita Verinita
Ekonis: Jurnal Ekonomi dan Bisnis Vol 22, No 2 (2020): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v22i2.1988

Abstract

Along with the times and technology, internet usage in the world today continues to increase. The rapid development of internet users in this era of globalization has led to changes in culture in human life. The e-commerce phenomenon that began to grow rapidly in Indonesia is an online trading site. One of the online trading sites that are developing in Indonesia today is lazada.co.id. In buying and selling sites that affect success and profitability are consumer repurchase intentions. This study discusses the analysis of factors that influence consumers' repurchase intention on the online trading site lazada.co.id. The sample of this research is 170 consumers who have shopped more than once on the online trading site Lazada.co.id and are more than 17 years old, who already have the ability to make their own decisions and live in Padang City. The research design used is quantitative with explanatory type. This research will use Partial Least Square (PLS) analysis method, while the variables used are the factors that influence consumers' repurchase intention on online buying and selling sites. The relationship between the factors that influence consumer interest and the repurchase decision made by online trading site consumers in Padang City is obtained. Keyword: Repurchase intention, Costumer
ANALISIS DAMPAK REMUNERASI DAN LINGKUNGAN KERJA TERHADAP KINERJA DOKTER SPESIALIS DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MEDIASI Hartati Hartati; Rima Semiarty; Verinita Verinita
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 1 (2019): JIM UPB Volume 8 No.1 2019
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (972.623 KB) | DOI: 10.33884/jimupb.v8i1.1575

Abstract

Performance specialists is something that is very important in order to achieve the objectives Hospital Organization for specialists is the frontline in the service of clients in the hospital so important to know the factors that influence it. The purpose of this study is to describe the impact / influence of the system of remuneration and working environment on the performance and motivation as an intervening or mediating variable in the installation department of obstetrics and child XYZ Hospital Padang. This study uses a quantitative approach to research explanatori. Sampling in the Census, ie as many as 36 people obstetricians and children. Data analysis technique used in this study using the approach Partial Least Square (PLS). The results showed that there was no significant effect between remuneration and the performance of the T statistics amounted to 0.549 (less than 1.96) and the p value 0.002 (greater than 0.05) so the hypothesis is rejected. No significant difference between the work environment and performance statisticsT is smaller than TTable and p value is greater than alpha so the hypothesis is rejected. No significant difference between the motivation to work on performance because the hypothesis is rejected. A significant difference between the remuneration and motivation to work as much as 2.8%. No significant difference between the working environment on work motivation for the hypothesis is rejected. While remuneration on performance mediated by labor motivation does not have a significant effect.
EXPLORATION OF FOODSTAGRAMMING CONTENT PREFERENCES IN MILLINEAL AND Z GENERATIONS IN WEST SUMATRA Chandra Syahputra; Sari Lenggogeni; Verinita Verinita; Harry Wahyudi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4549

Abstract

The goal of this study is to determine the behavior of tourists who use Instagram to discover about local destinations and cuisine in West Sumatra. Instagram, which is the most popular social media among millennials and Generation Z, offers advantages that other social media platforms lack, such as more complex visuals that shape the image and aid individuals interested in gastronomy tourism in West Sumatra Province. The method used in this study is a quantitative survey. This research used a cross-sectional study design, in which data is collected at the same time or period for both independent and dependent variables. The focus of this research is on millennials born between the 1980s and the 1990s. Respondents that use the Instagram social media platform and live outside of West Sumatra province will be sampled for the study. When the visual complexity of the destination image has a CR value of 7.291 (p0.00 ≤ 0,05) and an estimated value of 0.654, Ho is rejected and Ha is accepted, revealing that visual complexity has a positive influence on the destination image. It is well known that the influence of visual complexity on destination image has a CR value of 3.508 (p0.00 ≤ 0,05) with an estimated value of 0.418, showing that Ho is rejected and Ha is accepted, confirming that visual complexity has a positive influence on destination choice. The statistical test findings for hypothesis 3 revealed an estimated parameter value of 0.233, a standard error of 0.114, and a critical ratio value of 1.956 with a probability value of 0.05. With a significance level (alpha) of 0.05, it is possible to conclude that there is insufficient empirically strong evidence to reject Ho, hence Ha is rejected. Therefore, visual complexity increases the image of culinary attractions in West Sumatra. Visual complexity has a significant positive effect on the image of the destination as well as the tourist's destination choice in West Sumatra. Instagram can assist tourists who are considering West Sumatra as a destination for gastrotourism. Keywords: Visual Complexity, Destination Image, Destination Choice, Content Preferences
Pendampingan Nagari Wisata Berbasis Sustainable Tourism Development di Nagari Sikabu-kabu Tanjung Haro Padang Panjang Nur Ari Sufiawan; Verinita Verinita; Ranny Fitriana Faisal; Weriantoni Weriantoni; Bintang Rizky Abdullah Majo Saibah; Yindrizal Yindrizal; Susiana Susiana; Faisal Ali Ahmad; Devi Yulia Rahmi; Musbatiq Srivani
Warta Pengabdian Andalas Vol 28 No 3 (2021)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.28.3.305-311.2021

Abstract

Nagari Sikabu-kabu Tanjung Haro Padang Panjang is the the main gate in the regency of Lima Puluh Kota and should be foremost Nagari. The tourism sector has beautiful natural conditions and a great view of Talang and Kayu Kolek panorama. The purpose of the service was to develop Nagari Sikabu-kabu Tanjung Haro Padang Panjang as a tourist village. It would attract tourists to travel, which is carried out with a tourism village development strategy. Through Sustainable Tourism Development (STD) steps by conducting Focus Group Discussion (FGD) activities with the community, including tourism managers, Micro Small and Medium Enterprises (MSME) actors, and the leaders of Nagari. The methods used were lectures, discussions, business consultations, and assistance in creating and managing Nagari tourism websites. This activity might provide insights into managing a touristic village by increasing the knowledge and skills of the Nagari tourism managers and community surroundings.
Enhancing Repurchase Intention in Retail: the Role of Customer Satisfaction, Service Quality, and Product Assortment Tessa Desara; Verinita Verinita; Maruf Maruf; Tedi Hidayat
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (936.304 KB)

Abstract

High competition in retail sector has encourage the actors to keep their attention to estimate next sales volume through determine repurchase intention. This study aims to find out the effects of product assortment and service quality on repurchase intention directly, and through mediating impact of customer satisfaction indirectly. We received 222 feedback online questionnaires through the technique of purposive sampling. Then, we were analyzed by assisting of PLS and SPSS Vs. 26 to descriptive analysis and SEM. We found all of the hypothesis proposed are supported, and partial contribution by customer satisfaction in both indirect effects
Co-Authors Ahmad, Faisal Ali Alfitman Alfitman Alfitman Alfitman Amelia Eka Putri Anissa Rianti Nurina Ansofino Ansofino Azman, Heru Aulia Bima Sakti Bintang Rizky Abdullah Majo Saibah Budi Rahmadya Chandra Syahputra Debi Mersah Putra Dessy Kurnia Sari Devi Yulia Rahmi Dhini Denisa Dhini Denisa Dio Ananta Putra Dio Ananta Putra Elsa Felina Effendi, Eri Besra ERI BESRA, ERI Erizal Erizal Esa Riawati Sujana Fadhillah Rizki Irza Fahmy, Rahmi Faisal, Ranny Fitriana Fanessa, Fanessa Fatma Poni Mardiah Fitri, Shafni Florentia Farahrozi Hadi Nasbey Hafiz Rahman Hakimi, Nurul Hardisman Harits, Muhammad Dzakwan El Harry Wahyudi Hartati Hartati Hasra Hijratul Adha Heny Hendrayati Heru Aulia Azman Husnul Khatimah Ika Barokah Suryaningsih Ilham Surya Vendri Indah Pertiwi, Julia Jauharry, Jauharry Jordy Arief Fachreza Khaira Ummah, Kuntum Laksono Trisnantoro Lenggogeni, Sari Lukman Lukman Lukman Lukman Ma'ruf Ma'ruf Marlina, Winny Alna Maruf Maruf Maruf Maruf Maruf Ma’ruf Melani Melani Melinda Noer Menghoung, Seng Meuthia, Meuthia Muhammad Abdul Hadi Muhammad Ilham Oloan Musbatiq Srivani Nazaruddin, Erizal Nelvia Iryani Nopriandi Nopriandi Nur Ari Sufiawan Prastiyo, Anggih Pratama, Mohamad Dito Prima Yulianti Pujangga, Della Sugesti Putri Habibah Rachmi Indrianti Rachmi Indrianti Rahayu, Rita Rahman, Heru Aulia Ranny Fitriana Faisal Ratni Prima Lita Rida Rahim Riko Erlima Putra Rima Semiarty Risma, Puja Saldi, Wardah Awwalin Sanda Patrisia Komalasari Sari Lenggogeni Sari Lenggogeni Sari Surya Sari, Dellani Mutia Sari, Dessy Kurnia Sartivana, Riri Setyawan, Caren Shafni Fitri Sheila Khairana Alandri Sulthan al Thoriq, Muhammad Suryatman Desri Susanto, Arnis Budi Susiana Susiana Suziana Suziana Suziana, Suziana Syafira, Tama Aulia Syafrizal Syafrizal Syaiful Anwar Syarif Hidayatullah Tedi Hidayat Tessa Desara Triani, Laura Amelia Usman, Nurul Afifah Vera Pujani Wati, Berlian Kurnia Weriantoni, Weriantoni Yanti Yanti Yefrinal Andra Yindrizal, Yindrizal Yomi Dwita Aprilia Yunfajri Rahma Nofiasari