Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal ProBisnis : Jurnal Manajemen
Alfira, Hana
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Role of Price Perception and Perceived Risk in Shaping Online Food and Beverage Purchase Decisions Alfira, Hana; Chaerani, Gita Mutiara Annisa
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the impact of price perception and perceived risk on consumers' online purchasing decisions for food and beverage. The population in this study consists of consumers who purchase food and beverages online through platforms such as GoFood, GrabFood, and ShopeeFood. The sample consists of 120 respondents chosen through purposive sampling, and the analysis was carried out using multiple linear regression in SPSS. The research shows that purchasing decisions are influenced by both price perception and perceived risk, both partial and simultaneous. This research provides insights for food and beverage sellers using GoFood, GrabFood, and ShopeeFood platforms, suggesting that implementing appropriate pricing strategies and minimizing perceived risks can potentially influence purchasing decisions.
Co-Authors Chaerani, Gita Mutiara Annisa