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All Journal ProBisnis : Jurnal Manajemen EDUCATUM: Scientific Journal of Education
Chaerani, Gita Mutiara Annisa
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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The Role of Price Perception and Perceived Risk in Shaping Online Food and Beverage Purchase Decisions Alfira, Hana; Chaerani, Gita Mutiara Annisa
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study investigates the impact of price perception and perceived risk on consumers' online purchasing decisions for food and beverage. The population in this study consists of consumers who purchase food and beverages online through platforms such as GoFood, GrabFood, and ShopeeFood. The sample consists of 120 respondents chosen through purposive sampling, and the analysis was carried out using multiple linear regression in SPSS. The research shows that purchasing decisions are influenced by both price perception and perceived risk, both partial and simultaneous. This research provides insights for food and beverage sellers using GoFood, GrabFood, and ShopeeFood platforms, suggesting that implementing appropriate pricing strategies and minimizing perceived risks can potentially influence purchasing decisions.
More Choices or More Trust? Investigating Product Variety, Online Reviews, and Trust in Café Purchase Decisions Chaerani, Gita Mutiara Annisa; Alfira, Hana
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): January: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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This study analyzes the influence of product variety, online reviews, and trust on purchasing decisions at café in Jakarta. The population of this study consisted of café customers in Jakarta. The sample consisted of 180 respondents selected using purposive sampling. Data analysis was performed using multiple linear regression with SPSS. The results of this study indicate that product variety, online reviews, and trust simultaneously influence purchasing decisions. Trust partially influences purchasing decisions. Meanwhile, product variety and online reviews do not influence purchasing decisions. These results emphasize the importance of building and maintaining consumer trust as a key strategy in improving purchasing decisions.  
ISHIKAWA DIAGRAM APPLICATION AS A LEARNING MEDIUM FOR QUALITY MANAGEMENT AT A MEATBALL FACTORY IN BANDUNG Siregar, Dhita Sari; Kurniati, Yeni; Setyawati, Amelya; Chaerani, Gita Mutiara Annisa; Syailendra, Kahfi
EDUCATUM: Scientific Journal of Education Vol. 3 No. 3 (2025): EDUCATUM: Scientific Journal of Education
Publisher : Four Son Scholarship

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59165/educatum.v3i3.195

Abstract

Product quality is not merely a technical issue in the industrial sector but also an essential competency that needs to be understood in quality management education, particularly in vocational education and applied higher education. Contextual and industry-based case learning in quality management is required to enable learners to understand quality control concepts in an applied manner. This study aims to examine the application of the Ishikawa Diagram as a problem-based quality management learning medium through a case study of declining meatball product quality at a manufacturing plant in Bandung, West Java. The research method employs a Quality Control Circle (QCC) approach using the Ishikawa Diagram to identify the root causes of quality problems, supported by Total Plate Count (TPC) testing as empirical evidence. The results indicate that the Ishikawa Diagram is effective not only as an analytical tool but also as a quality management learning medium, as it helps learners systematically understand cause-and-effect relationships within the production process. The main findings reveal that deviations in drying time due to increased production volume were the dominant factor contributing to the decline in meatball quality. This study contributes to the development of quality management learning based on real industrial case studies and strengthens the integration of quality management theory with practical field applications in educational contexts.
Co-Authors Alfira, Hana Setyawati, Amelya Siregar, Dhita Sari Syailendra, Kahfi Yeni Kurniati