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All Journal Journal of Business Economics and Management
Agung Septnavirza
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Economics, Econometrics & Finance

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Pengaruh Store Atmosphere Dan Service Quality Terhadap Keputusan Pembelian Pada Cafe Ballad Beach Aie Manih Padang Agung Septnavirza; Yenni Del Rosa
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to determine the influence of store atmosphere and service quality on purchasing decisions at Cafe Ballad Beach Aie Manih Padang. This study used a quantitative method with data collection through a questionnaire. The study population was unknown and had 118 respondents with a sampling technique using the Cochran formula. Based on the results of the study and data analysis using SPSS (Statistical Product and Service Solutions) shows that: (1) store atmosphere has a positive and significant effect on purchasing decisions, (2) service quality has a positive and significant effect on purchasing decisions, (3) store atmosphere and service quality have a positive and significant effect on purchasing decisions.
Co-Authors Yenni Del Rosa