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All Journal International Journal of Business, Law, and Education Jurnal Locus Penelitian dan Pengabdian
Dewanto, Heru
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Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Farmer Corporation Management in Agroforestry Activities to Support Food Security Dewanto, Heru; Sarjito, Aris; Duarte, Editya Praditya; Purwantoro, Susilo Adi
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education (On Progress July-Desembe
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1205

Abstract

This study aims to analyze the role of farmer corporate governance in agroforestry activities and its implications for strengthening food security in Indonesia. Data collection techniques included literature studies from books, national journals, articles, and previous theses related to this research. The results indicate a synergistic relationship between farmer corporate governance and agroforestry success. A strong relationship is believed to enhance cooperation, strengthen interactions, reduce transaction costs, and guarantee a stable market. Corporate governance fosters organized management, including the development of partnerships between farmers and downstream industries, thereby encouraging better market access and strengthening the bargaining position of agroforestry farmers. Well-managed farmer corporations typically include technical and managerial training for farmers, aimed at fostering the adoption of appropriate technology and effective business management, supporting agroforestry farmer independence in production, financing, and marketing. This, in turn, strengthens agroforestry business resilience and long-term prospects for success, both directly and indirectly.
The Role of Green Promotion in Increasing Purchase Intention: A Systematic Review Wibowo, Budi; Praja, Arief Kusuma Among; Rahmat Syah, Tantri Yanuar; Dewanto, Heru
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4879

Abstract

The purpose of this study is to explore the relationship between green promotion and purchase intention through Systematic Literature Review using the PRISMA method. With public awareness of environmental issues, the company adopts a green promotion strategy to attract interest in environmentally friendly products. The researcher explored 41 articles on the relationship between green promotion and purchase intention from the Scopus database. The results of the study show that the environmental communication base is an important factor in shaping a positive brand perception, influencing purchase intentions, and encouraging consumer loyalty. There are several dominant theories used in this study, Stimulus-Organism-Response and Theory of Planned Behavior, which explain how the external stimulus of green promotion communication with the intention of purchasing products by consumers. In addition, the existence of factors such as advertising credibility, consumer skepticism, and the quality of information in green promotion have a significant effect on purchasing decisions. The implications provide an overview for marketing practitioners in building an effective green marketing communication strategy to attract consumer interest in shopping activities to environmentally friendly products. In addition, it proposes a future research agenda, related to green promotion and purchase intention in the context of sustainable marketing.
Co-Authors Budi Wibowo Duarte, Editya Praditya Praja, Arief Kusuma Among Purwantoro, Susilo Adi Sarjito, Aris Tantri Yanuar Rahmat Syah