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All Journal AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies
Wulandari, Dini Rahma
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Tumbler and Workplace Position: Representation and Distinction in Digital Meme Culture Yuniarta, Ajeng; Khairunnisa, Khansa Vitria; Wulandari, Dini Rahma; Priohandoko, Rafli Aditya
Alphabet Vol. 8 No. 1 (2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2025.08.01.05

Abstract

In today’s digital culture, everyday objects such as tumblers have become symbols of social identity, mediated through memes. This study analyzes memes in social media, especially Instagram posts that show “Kasta Tumbler di Tempat Kerja” shared by an account @luarsekolah, which represents hierarchical position in the workplace through tumbler brand choices. Using Pierre Bourdieu’s theory of distinction and Stuart Hall’s concept of representation, this study examines how brand preferences in choosing tumbler reflect job positions and memes' role as a medium of social criticism in the context of digital culture. Through content analysis and contextual interpretation, the findings of the study highlight how tumbler is not only seen as a bottle only, but also shows lifestyle, social status, and identity in the digital era. In the end, someone’s tumbler choice not only reflects individual preferences, but also social status and how they want to be seen in the community.
The Red Queen As A Symbol Of Misogynistic Fear Of Female Power In "Alice In Wonderland" (2010) Wulandari, Dini Rahma; Indarwaty, Henny
Alphabet Vol. 9 No. 01 (2026)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2026.09.01.02

Abstract

This study examines how the film Alice in Wonderland (2010) represents powerful women through the character of the Red Queen. Using a qualitative approach and Multimodal Critical Discourse Analysis (MCDA), this study explores how character design, gestures, dialogue, and visuals produce meanings about women and power. Research data was obtained from several scenes that depict the dynamics of power, emotions, and relationships between the Red Queen and other characters. The findings show that the Red Queen, despite being portrayed as a firm and dominant leader, is constructed through a patriarchal lens that marks her as an excessive, emotionally unstable, and dangerous figure. This image is reinforced through visual elements such as her enlarged head, striking makeup, and harsh commands. In contrast, the White Queen is portrayed as a gentle and “ideal” figure, creating a sharp contrast between women who are considered ‘good’ and ‘bad.’ Overall, this study reveals that the representation of the Red Queen not only presents an antagonistic character but also reflects the tendency of popular media to represent women in positions of authority as “otherness” and threatening figures.  
Co-Authors Indarwaty, Henny Khairunnisa, Khansa Vitria Priohandoko, Rafli Aditya Yuniarta, Ajeng