Arum Sari, Aprilisa
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Sistem Rekomendasi Pemilihan Laptop Menggunakan Metode Content-Based Filtering Berbasis Spesifikasi Produk Pratiwi, Niken; Hartanti, Dwi; Arum Sari, Aprilisa
Infotek: Jurnal Informatika dan Teknologi Vol. 8 No. 2 (2025): Infotek : Jurnal Informatika dan Teknologi
Publisher : Fakultas Teknik Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jit.v8i2.30618

Abstract

The advancement of information technology has led to an increasing demand for computing devices, particularly laptops. The wide variety of options based on specifications, brands, and prices often makes it difficult for consumers to choose the device that best suits their needs. Therefore, this study aims to design a laptop recommendation system using the Content-Based Filtering (CBF) approach to provide relevant suggestions based on user preferences. The developed system applies Term Frequency-Inverse Document Frequency (TF-IDF) and Cosine Similarity methods to measure the similarity between key laptop features such as processor type, RAM capacity, storage, and graphics card. Laptop data was obtained through a web scraping process from trusted e-commerce websites and integrated into a web-based platform. Testing results show that the system can automatically generate personalized and highly relevant recommendations. The main contribution of this study is the development of an efficient content-based laptop recommendation system utilizing a combination of TF-IDF and Cosine Similarity techniques. In addition to facilitating faster decision-making in selecting a laptop, the system also demonstrates the practical application of machine learning-based recommendation technologies in the e-commerce sector. This research further provides a foundation for developing similar recommendation systems in other contexts that require content-based personalization approaches.
SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) UNTUK PENINGKATAN LOYALITAS PELANGGAN DI CAHAYA MANDIRI AUDIO & ELEKTRONIK Setiawan, Wildan; Arum Sari, Aprilisa; Hartanti, Dwi
METHODIKA: Jurnal Teknik Informatika dan Sistem Informasi Vol. 12 No. 1 (2026): Volume 12 Nomor 1 Tahun 2026
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/mtk.v12i1.5486

Abstract

Cahaya Mandiri Audio, an electronic service provider, is currently facing operational challenges due to its reliance on a manual record-keeping system, which has resulted in a data error rate of 15% and difficulties in maintaining customer loyalty. This study aims to design and build a web-based Customer Relationship Management (CRM) system capable of integrating customer data management, service history, and technician scheduling to optimize operations and improve customer retention. The development method used is the Prototype approach, utilizing the PHP programming language and the Laravel framework. The results of the study indicate that this system successfully unifies the roles of Admin and Technician within a single integrated platform, thereby minimizing human error and creating a more organized workflow compared to the previous manual system. The contribution and novelty of this system lie in the Scheduled Notification Module via WhatsApp, which facilitates the semi-automatic creation of message drafts through a redirect feature based on unit service history data to efficiently enhance customer loyalty.Keyword: CRM, Service, Laravel, Customer Loyalty, WhatsApp API.