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PENGARUH PRODUK WISATA, CITRA DESTINASI, KUALITAS PELAYANAN DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA PANTAI BABANG DI KABUPATEN SIMEULUE Tia Riska Ayunda; Rusydi Abubakar; Sapna Biby; Chalirafi Chalirafi
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 4 (2025): AGUSTUS - SEPTEMBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study aims to analyze the influence of tourism products, destination image, service quality, and word of mouth on tourists’ visiting decisions to Babang Beach, Simeulue Regency. The research employed a quantitative approach by distributing questionnaires to 100 respondents and analyzing the data using multiple linear regression. The results show that all four variables have a significant effect, both simultaneously and partially, with a coefficient of determination (R²) of 0.634. Service quality emerged as the dominant factor with a regression coefficient of 0.306 and a significance value of 0.001. These findings indicate that improving service quality, strengthening destination image, developing tourism products, and enhancing word of mouth are crucial in encouraging tourists’ visiting decisions to Babang Beach.  
FIELD CORPORATE STRATEGY PLANNING TOURISM AT INJOURNEY (PT AVIATION TOURISM INDONESIA PERSERO) Tia Riska Ayunda; Waznah; T.Arif Alfarizi; Zikrullah Deyan Putra
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 12 (2023): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i12.324

Abstract

Corporate strategy is an overall strategy or integrated strategy that is determined based on the coordination of all fields within the company. The purpose of forming an organization is to achieve the goals of both public organizations and private organizations. This study aims to determine the corporate strategy of SOE Injourney (PT Aviasi Wisata Indonesia) Persero. Indonesian Journey or Injourney is a BUMN holding for the Indonesian Aviation and Tourism industry which is under the auspices of PT Aviation Tourism Indonesia (Persero). The function of this company is to carry out business activities as a holding company in the field of tourism and support. The research method used is a qualitative method with a literature analysis study approach.