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All Journal E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Mantik Operations Management and Information System Studies J-MIND (Jurnal Manajemen Indonesia) Comsep : Jurnal Pengabdian Kepada Masyarakat Journal of Malikussaleh Public Economics Visioner & Strategis Management Research and Behavior Journal
Sapna Biby
Faculty Of Economics And Business, Universitas Malikussaleh, Bukit Indah, Lhokseumawe
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The influence of celebrity endorsement, word of mouth, and quality of information on the decision to use facial skincare service Yuli Asbar; Sapna Biby; Maryudi; Duwi Permata
Operations Management and Information System Studies Vol. 1 No. 4 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.911 KB) | DOI: 10.24036/omiss.v1i4.45

Abstract

This study aims to analyze the influence of celebrity endorsement, word of mouth, and quality of information on the use of facial skincare services (Study on skincare Sheen in Lhokseumwe City). The data analysis method used is multiple linear regression analysis and classical assumption test. The number of respondents used in the study was 96 respondents. Partially the results of the study stated that the variables of celebrity endorsement, word of mouth, and the quality of information had a positive and significant effect on the decision to use facial skincare services on Lhokseumawe City. Simultaneously the results of the study stated that the variables celebrity endorsement, word of mouth, and quality of information had a positive and significant effect on the decision on the use of facial skincare services on skincare Sheen in Lhokseumawe.
Application of AHP to support the Marketing Management Promotion Strategy of Universities in Aceh Yuli Asbar; Sapna Biby; Anggar Pratama; Janner Simarmata; Abror Abror
Jurnal Mantik Vol. 5 No. 3 (2021): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

Marketing management promotion strategy is important by private universities, this hall because the high competition with public universities is very high and the number of study programs at public universities in Aceh so that competition to increase prospective students is very tight, especially in the selection of study programs in accordance with student interests. The importance of conducting marketing management promotion strategies in convincing prospective new students to choose a privately schooled program according to the student's interests. Furthermore, the need for a system in providing major recommendations in accordance with interest is one of the strategies to attract students to enroll vocationally. With this recommendation system provides recommendations for students in choosing a major must be on target, effective and efficient. so that students can choose major recommendations with a more effective duration of time, not wasted time and students can choose a study program that suits their grades and abilities. Therefore, it is important that the application model of application of decision support systems using the analitycal hierarchy process for students and this program strongly supports the university in looking at prospective students based on interests and talents that are in accordance with each student's abilities. The keriteria used in the ahp method of student subjects is processed in the ahp model and incorporated into the program for the suitability of majors and study programs. This research flow includes weighting menu to see the level of interest of criteria, menu set weight criteria in accordance with the initial input of criteria, menu set weights majors, menu list of majors to see the majors covered, design values and list of student names that include informatics, accounting and management. Kriteri value 98, 90, 75, 80 and 84, then for K-1 and alternative 1 namely, 0.2940, Alt 0.0702, Alt-3 0.003, alt 4 with a value of 0.4894 and the last stage is 0.01124 with the highest score Alt-1 0.1810, Alt2, 01586, 0, 1047, Alt4 0.4002 and Alt 5 0.1518. In addition, you see majors who are the same age as the campus.
Pelatihan Penyusunan Laporan Keuangan Bagi UMKM di Gampong Blang Pulo Hilmy Hilmi; Ilham Dy Satria; Sapna Biby
COMSEP: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2022): COMSEP : Jurnal Pengabdian Kepada Masyarakat
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (652.866 KB) | DOI: 10.54951/comsep.v3i1.264

Abstract

The purpose of this service activity is to find solutions to problems faced by UMKM business partners that the PKM implementation team runs in community service programs, through mentoring, and training. The method or approach that is offered and has been mutually agreed with UMKM business partners is training and mentoring as well as assistance in adding business raw materials to motivate partners in achieving business success. The results of PKM activities where Partners are very enthusiastic about participating in the training, this can be seen from the participants who attended the event from beginning to end and were very enthusiastic in question and answer sessions, discussions or sharing knowledge and about the products they produce. Based on the results of the evaluation, the participants were able to improve their understanding of making financial statement records for the UMKM businesses they run, and have begun to separate their UMKM business financial reports from family financial reports. On the other hand, product marketing has begun to increase, helped by promotions carried out through social media.  
PENGARUH BAURAN PEMASARAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN KONSUMEN MEMILIKI KARTU KREDIT BANK BRI DENGAN GAYA HIDUP SEBAGAI VARIABEL MODERATING Mulfachriza Mulfachriza; Naufal Bachri; Sapna Biby
J-MIND (Jurnal Manajemen Indonesia) Vol 6, No 1 (2021): J-Mind Jurnal Manajemen Indonesia - Juni 2021
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v6i1.4878

Abstract

This study is aimed to identify the influence of marketing mix and service quality to customer’s decision to have BRI credit card with life style as a variable moderating. The samples of this study are 150 of kredit card’s holders at BRI Banda Aceh Regional Office. Structural Equation Modeling (SEM) with AMOS softaware was used to analyze the data. The results of the study indicate that marketing mix dan service quality has positive and significant influence on customer’s decision to have BRI credit card. Lifestyle could moderate each of marketing mix and service quality on customer’s decision to have BRI credit card.
PERAN PROFITABILITAS DALAM MEMODERASI INVESTASI, LEVERAGE DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN Andi Prayitno; Naz'aina Naz'aina; Sapna Biby
J-MIND (Jurnal Manajemen Indonesia) Vol 5, No 1 (2020): J-MIND Jurnal Managemen Indonesia
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v5i1.3426

Abstract

 ABSTRACT This study aimed to examin the effect of investment, leverage and dividend policy on firm value with profitability as a moderator in Non-Financial Services Companies in Indonesia during the 2014-2018 period. The number of samples in this study were 20 Non-Financial Services Companies that Paid dividend regularly during 2014-2018. The type of data was secondary data in the form of panel data obtained from the company's Annual Report. Data analysis method was Panel Data Regression. The results of this study found that leverage and profitability had a positive effect on firm value, where investment and dividend policy did not effect significantly on firm value, and profitability was able to moderate the effect of leverage on firm value, but was unable to moderate the effect of investment and dividend policy on firm value Keywords: investment, leverage, dividend policy, profitability and firm value 
Pengaruh Karakteristik Individu Dan Karakteristik Pekerjaan Terhadap Kepuasan Kerja Dengan Budaya Organisasi Sebagai Variabel Intervening Pada PT. Perta Arun Gas Budi Mulia; Marbawi Marbawi; Sapna Biby
J-MIND (Jurnal Manajemen Indonesia) Vol 5, No 2 (2020): J-MIND Jurnal Managemen Indonesia
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v5i2.3434

Abstract

Abstract: This study aims to determine how much influence the individual characterstic and job characteristic through organization culture and its impact on job satisfaction of PT. Perta Arun Gas Lhokseumawe City. The data used is the data by distributing questionnaires to 168 employee PT. Perta Arun Gas Lhokseumawe City. To analyze the data, the statistical analysis used structure equation modeling (SEM) and processed with the help of the application Amos. The variables measured include individual characterstic and job characteristic effect toward organization culture of The PT. Perta Arun Gas Lhokseumawe City. Based on the analysis of statistical test is individual characterstic and job characteristic and organization culture affect on the job satisfaction of PT. Perta Arun Gas Lhokseumawe City. The result organization culture variable effect of full mediated on individual characterstic and job characteristic toward to job satisfaction of PT. Perta Arun Gas Lhokseumawe City. Keywords : Individual Characterstic, Job  Characteristic,  Organization  Culture and Job Satisfaction.
THE EFFECT OF FISCAL POLICY ON ECONOMIC GROWTH IN INDONESIA Aril Priyadipa; Khairil Anwar; Darmawati Darmawati; Sapna Biby; Darul Irfan
Journal of Malikussaleh Public Economics Vol 5, No 1 (2022): JOURNAL OF MALIKUSSALEH PUBLIC ECONOMICS
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jmpe.v5i1.8154

Abstract

This study was conducted in Indonesia within a period of 16 years from 2005-2020 using vector autoregression (VAR) analysis methods the purpose of this study to see the effect of fiscal policy (government revenue and expenditure) on economic growth, the results of the study obtained that using granger causality analysis that economic growth and government acceptance do not have a reciprocal relationship (causality) while government spending.  It has a reciprocal relationship (causality) to economic growth while by using the VAR method economic growth does not have a negative and significant effect on itself, government acceptance has a positive and significant effect on economic growth and government spending negatively and significantly limited economic growth.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Mahasiswa (Studi Pada Perpustakaan Fakultas Ekonomi Dan Bisnis Unimal Widyana Verawaty Siregar; Sapna Biby; Murdani Murdani
Jurnal Visioner & Strategis Vol 9, No 1 (2020)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

 This study aims to examine the effect of physical evidence, reliability, responsiveness, assurance and empathy on consumer satisfaction (Studies in the Library of the Faculty of Economics and Business, University of Malikussaleh). The data used are primary data by using accidental sampling method. The sample used was 142 visitors to the Library of the Faculty of Economics and Business, University of Malikussaleh. The results of the study partially show that the variables of Physical Evidence, Responsiveness, Assurance and Empathy have a significant effect on the variable of Customer Satisfaction (Studies in the Library of the Faculty of Economics and Business, University of Malikussaleh). While the reliability variable does not have a significant affect on to consumer Satisfaction variable (Study at the Library of the Faculty of Economics and Business, University of Malikussaleh). Simultaneously the results of this study indicate that physical evidence, reliability, responsiveness, assurance and empathy have a significant effect on the dependent variable of consumer satisfaction (Studies in the Library of the Faculty of Economics and Business, University of Malikussaleh). Keywords: Physical Evidence, Reliability, Responsiveness, Guarantee of Empathy and Customer   Satisfaction
Millennial Generation and Smartphone Purchase Intention Yuli Asbar; Sapna Biby; Razif Razif; Widyana Verawaty Siregar
Management Research and Behavior Journal Vol 1, No 2 (2021)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v1i2.6379

Abstract

Smartphones are the most popular in use among the younger generation, with 81% of young people having their own phones. Smartphone technology, with its high functionality, certainly change the behavior of people, especially young adults as the frequent use of smartphones at this time. From the findings of young adult behavior change and the increasingly competitive issues between brands of smartphones, this research will identify the intentions of purchasing their smartphones. From the results of the above research can be concluded that the purchase of consumer influenced by brand image. The higher status of brand image, the more purchase intentions there are. The correlation between product knowledge and purchase intentions is known that consumer purchase intentions are influenced by the amount of product knowledge. Perceived of price as a moderator, from the statistical results can be concluded that when consumers buy better (high) on the suitability of prices to the products with higher brand image. Meanwhile, price conformity does not contribute to the correlation between product knowledge and buyer intentions.
The influence of millennial women's lifestyle, perceptions, and consumer preferences on skincare purchasing decisions: A case study on millennial women in East Aceh Regency G Gebrina; Sapna Biby; Azhar Hasan; Z Zulkifli
Management Research and Behavior Journal Vol 2, No 1 (2022)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v2i1.7536

Abstract

This study examined the influence of millennial women's lifestyle, perceptions, and consumer preferences on skincare purchasing decisions (a case study on millennial women in East Aceh Regency). This study used primary data obtained by distributing questionnaires to 100 respondents selected using the Purposive sampling method. The data analysis method used was the multiple linear regression method with the help of SPSS. The results partially showed that lifestyle did not influence skincare purchasing decisions for millennial women in East Aceh Regency, perceptions positively and significantly influenced skincare purchasing decisions for millennial women in East Aceh Regency, and consumer preferences positively and significantly influenced skincare purchasing decisions for millennial women in East Aceh Regency. Simultaneously, lifestyle, consumer perceptions, and preferences positively and significantly influenced skincare purchasing decisions for millennial women in East Aceh Regency.
Co-Authors Abror Abror Andi Prayitno Angga Pratama Aril Priyadipa Azhar Hasan Budi Mulia Darmawati Darmawati Darul Irfan Duwi Permata G Gebrina Hilmi Hilmi Ilham Dy Satria Janner Simarmata Jufridar Jufridar Khairil Anwar Maryudi Mulfachriza Mulfachriza Murdani Murdani Naufal Bachri, Naufal Nazaina Nazaina Razif Razif Widyana Verawaty Siregar yuli asbar Yuli Asbar Zulkifli