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All Journal IIJSE Jurnal Cendekia Ilmiah
Prakusya, Wildan Bima
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Humanities Economics, Econometrics & Finance Social Sciences

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Analisis Konten Produk Apple pada Video Youtube Mother Nature dalam Industri Teknologi Berkelanjutan Prakusya, Wildan Bima; Swastika, Gabriela Laras Dewi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.9786

Abstract

Industri teknologi modern menghadapi tekanan untuk bertanggung jawab atas dampak lingkungan, seperti emisi karbon dan limbah elektronik. Sebagai respons, Apple Inc., perusahaan teknologi terkemuka, berkomitmen untuk mencapai netralitas karbon pada 2030 di seluruh rantai pasok dan siklus hidup produknya. Salah satu upaya konkret Apple adalah melalui video Mother Nature di YouTube, yang menunjukkan komitmen keberlanjutan perusahaan sekaligus menjadi strategi komunikasi untuk meningkatkan kesadaran publik. Video ini menampilkan dialog kreatif antara eksekutif Apple dan karakter Mother Nature, memadukan pesan edukasi dengan pendekatan menarik. Penelitian ini bertujuan menganalisis komunikasi keberlanjutan dalam video Mother Nature menggunakan metode analisis konten kuasi-kualitatif dari Kimberly A. Neuendorf. Fokus analisis mencakup elemen visual, simbol, narasi, dan teknik komunikasi yang digunakan Apple untuk menyampaikan pesan keberlanjutan. Selain itu, penelitian mengevaluasi efektivitas strategi ini dalam menyederhanakan informasi kompleks, seperti target netralitas karbon, menjadi format yang menarik dan mudah dipahami. Penelitian ini diharapkan memberikan kontribusi teoretis bagi ilmu komunikasi, khususnya komunikasi pemasaran digital dan keberlanjutan, serta panduan praktis bagi perusahaan lain dalam merancang strategi komunikasi yang efektif dan interaktif guna mendukung agenda keberlanjutan global.
Risk Management Analysis in the Waluyo Joyo Dragon Fruit Collector Business in Banyuwangi Prakusya, Wildan Bima; Wono, Hilda Yunita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9639

Abstract

This study analyzes internal risk management at Waluyo Joyo, a dragon fruit aggregation MSME in Banyuwangi, Indonesia. MSMEs are crucial to the national economy, yet they often lack formal risk management systems. Waluyo Joyo, despite having stable cash flow, faces sustainability threats due to its highly informal, owner-centric operational model, absence of Standard Operating Procedures (SOPs), and rudimentary financial recording. The research problem is how to prioritize the main risks to ensure the business's sustainability. The objective is to identify and prioritize the key internal risks managerial, operational, and financial using a qualitative case study approach. The method involved in-depth interviews with the business owner and employees, coupled with direct observation. Data were analyzed thematically and assessed based on likelihood and impact to create a risk prioritization matrix. The findings reveal that the most critical risks are managerial and operational. The lack of a formal management structure and written SOPs leads to inconsistent fruit sorting quality, communication gaps, and high dependence on volatile freelance labor. These issues directly cause financial inaccuracies and supplier dissatisfaction. The primary implication is that mitigating the foundational managerial risks is essential for improving operational stability and financial transparency. This study provides a structured framework for the owner to prioritize and address risks, offering a practical model for similar agribusiness MSMEs to enhance their resilience and long-term sustainability.
Co-Authors Gabriela Laras Dewi Swastika Hilda Yunita Wono