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All Journal ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Jurnal Cendekia Ilmiah
Adisty Della Firnanda
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Strategi Optimalisasi Layanan Aktivasi Identitas Kependudukan Digital (IKD) Di Dinas Kependudukan Dan Pencatatan Sipil Kabupaten Sidoarjo Adisty Della Firnanda; Sholichah, Putri Amaliatus; Anas Tasyia Zulfa Firnanda; Bima Saputra Sunaryo; Kalvin Edo Wahyudi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.10153

Abstract

Layanan aktivasi Identitas Kependudukan Digital (IKD) merupakan bagian dari transformasi pelayanan publik berbasis digital yang dikembangkan pemerintah untuk meningkatkan efisiensi dan kualitas administrasi kependudukan. Penelitian ini bertujuan menganalisis strategi optimalisasi layanan aktivasi IKD di Dinas Kependudukan dan Pencatatan Sipil Kabupaten Sidoarjo. Metode yang digunakan adalah pendekatan kualitatif melalui wawancara mendalam dan studi literatur. Analisis data dilakukan dengan model interaktif Miles & Huberman menggunakan teori strategi Osborne & Plastrik yang mencakup lima strategi: pengembangan struktur, penyederhanaan prosedur, pengembangan infrastruktur, pengembangan budaya, dan strategi kewirausahaan. Hasil penelitian menunjukkan bahwa Dispendukcapil Sidoarjo telah menerapkan kelima strategi tersebut melalui pelatihan petugas, program jemput bola, serta edukasi masyarakat. Namun, masih ditemukan kesenjangan antara strategi dan implementasinya, seperti keluhan terkait fasilitas umum dan respons pelayanan. Kesimpulannya, meskipun strategi telah dijalankan secara menyeluruh, optimalisasi layanan IKD masih memerlukan penguatan aspek infrastruktur fisik untuk meningkatkan kepuasan dan aksesibilitas layanan masyarakat.layanan bagi masyarakat.
PEMBERDAYAAN UMKM MELALUI LITERASI DIGITAL DAN PELATIHAN PEMASARAN ONLINE DI KELURAHAN KALISARI KOTA SURABAYA Firda Cahaya Fironika; Adisty Della Firnanda; Rangga Rasendriya Putra Arianto; Binti Azizatun Nafi’ah
ABIDUMASY Vol 7 No 1 (2026): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/abidumasy.v7i1.10097

Abstract

This community service program aimed to empower MSMEs in Kalisari Urban Village, Surabaya, through digitalliteracy enhancement and online marketing training. The program was initiated due to the limited digitalknowledge and marketing skills among MSME actors in promoting their products online. A participatory andeducational approach was employed, consisting of needs assessment, socialization, technical training, and directmentoring. The training focused on utilizing WhatsApp Business, social media (Instagram, Facebook, TikTok),and marketplaces such as Shopee and Tokopedia. The results showed significant improvements in participants’understanding, technical skills, and independence in applying digital marketing strategies. MSME actors wereable to create promotional content, manage business accounts, and utilize platform features to expand their marketreach. The training also fostered an innovative and self-reliant mindset, helping build a sustainable communitybasedbusiness ecosystem in the digital era.Keywords: MSMEs, digital literacy, online marketing, digital training, community empowerment
Co-Authors Anas Tasyia Zulfa Firnanda Bima Saputra Sunaryo Binti Azizatun Nafi’ah Firda Cahaya Fironika Kalvin Edo Wahyudi Rangga Rasendriya Putra Arianto Sholichah, Putri Amaliatus