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All Journal INTELEKTIVA Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat
Muhamad Aditya Yulianto
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH STRATEGI SEGMENTASI PASAR, TARGET PASAR & POSISI PASAR TERHADAP CITRA TOKO Shandra Lemy Dewanti; Muhamad Aditya Yulianto; Unna Ria Safitri; Hari Purwanto
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 7 No 02 (2025): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI MEI -AGUSTUS 2025
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Marketing strategy is one way to win the competition in a sustainable superior manner for goods or services companies. Marketing strategy can be seen as one of the bases used in preparing company plans in the field of marketing. This research uses quantitative methods. The data collection technique in this study was carried out by observing and distributing questionnaires to buyers of Kimi Chilli Branded Stores. Based on the results of research testing on segmentation variables, it is known that the p value (sig) is 0.000 <0.05. Based on the test results on the target market variable, it is known that the p value (sig) is 0.927> 0.05. Based on research on the market position variable, the p value (sig) is 0.000 <0.05. 05. This shows that simultaneously market segmentation, target market & market position have a positive effect on the image of Kimi Chilli Branded Stores
Pelatihan Manajemen Keuangan dan Pemasaran Digital untuk Mengembangkan Usaha Mikro Eny Lintang Suryani; Zaskia Firnanda Efendi; Alexandra Shafa Ramadhani; Afifah Lutfiana Khoirunnisa; Muhamad Aditya Yulianto
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 3 No. 1 (2026): Januari: Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v3i1.2811

Abstract

Micro-entrepreneurs, particularly small grocery shop owners, commonly encounter challenges in managing business finances and implementing effective marketing strategies. Limited skills in financial recordkeeping often make it difficult for business owners to accurately monitor cash flow and assess their financial condition, which may lead to suboptimal business decisions. In addition, the utilization of digital technology as a marketing tool remains limited, thereby restricting opportunities for market expansion. This community service program aims to strengthen the capacity of micro-enterprises in applying practical basic financial management and optimizing digital platforms for product promotion. The program also seeks to increase awareness of the importance of structured financial management as a foundation for sustainable business development. The activities were conducted through several stages, including the delivery of material on the significance of financial recording, hands-on training sessions, mentoring in preparing simple financial records, and digital marketing simulations using WhatsApp Business and various social media platforms. The results indicate an improvement in participants’ understanding and skills in recording income and expenses, managing business capital more systematically, and utilizing digital features to support promotional activities. Furthermore, participants demonstrated a more positive attitude toward the adoption of technology in their daily business operations. Overall, this program is expected to enhance financial independence, support sustainable business growth, and expand the marketing reach of micro-enterprises
Evaluasi Kinerja Mal Pelayanan Publik Melalui Pendekatan Expectancy Confirmation Theory Terhadap Kepercayaan Publik dan Niat Penggunaan Layanan Muhamad Aditya Yulianto; Unna Ria Safitri; Luki Sri Anggorowati
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 4 No. 2 (2026): Juni:SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v4i2.2296

Abstract

This study aims to analyze the mediating role of citizen satisfaction in the relationship between service quality and institutional trust toward service usage intentions at the Public Service Mall (MPP) of Boyolali Regency. It addresses a notable research gap by positioning trust as a critical psychological antecedent to satisfaction, a dimension frequently overlooked in extant literature that heavily emphasizes technical performance metrics. Employing a quantitative research design, data were gathered from 200 respondents who actively utilized the integrated services. Hypotheses were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the structural paths. The empirical results demonstrate that both service quality and trust exert a positive and significant influence on citizen satisfaction. Furthermore, citizen satisfaction functions as a robust mediator that significantly drives the behavioral intention to reuse government services in an integrated environment. Practically, these findings suggest that regional governments must transition from mere administrative efficiency toward relationship-based governance to sustain long-term public service innovations.
Seminar Pengabdian Masyarakat Internasional dalam Pengaplikasian AI di Kehidupan Sehari-Hari Bagi Siswa-Siswi SMA Muhammadiyah Program Khusus Kotabarat Surakarta Muhamad Aditya Yulianto; Luki Sri Anggorowati; Arif Nugroho Rachman; Unna Ria Safitri
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1753

Abstract

The International Community Service Seminar on the Application of Artificial Intelligence (AI) for students of SMA Muhammadiyah Program Khusus Kotabarat Surakarta was conducted to enhance digital literacy and provide practical understanding of AI utilization in daily life and learning activities. The program aimed to introduce basic concepts of artificial intelligence, its functions, benefits, and challenges in modern education. Through presentations, interactive discussions, and quizzes, participants were exposed to real-life applications of AI such as digital assistants, personalized learning systems, and time management tools. The seminar involved participants from Indonesia and Malaysia, creating a cross-cultural learning environment that enriched the discussion. Both students and teachers gained improved understanding of how AI can support adaptive and effective learning processes. The activity highlighted the importance of responsible technology use in education. Integrating AI into learning environments was found to improve creativity, efficiency, and engagement among participants while also supporting teachers in administrative and instructional tasks.
Co-Authors Afifah Lutfiana Khoirunnisa Alexandra Shafa Ramadhani Anggorowati, Luki Sri Arif Nugroho Rachman Eny Lintang Suryani Hari Purwanto Safitri, Unna Ria Shandra Lemy Dewanti Zaskia Firnanda Efendi