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All Journal INTELEKTIVA Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat
Muhamad Aditya Yulianto
Unknown Affiliation
Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH STRATEGI SEGMENTASI PASAR, TARGET PASAR & POSISI PASAR TERHADAP CITRA TOKO Shandra Lemy Dewanti; Muhamad Aditya Yulianto; Unna Ria Safitri; Hari Purwanto
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 7 No 02 (2025): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI MEI -AGUSTUS 2025
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Marketing strategy is one way to win the competition in a sustainable superior manner for goods or services companies. Marketing strategy can be seen as one of the bases used in preparing company plans in the field of marketing. This research uses quantitative methods. The data collection technique in this study was carried out by observing and distributing questionnaires to buyers of Kimi Chilli Branded Stores. Based on the results of research testing on segmentation variables, it is known that the p value (sig) is 0.000 <0.05. Based on the test results on the target market variable, it is known that the p value (sig) is 0.927> 0.05. Based on research on the market position variable, the p value (sig) is 0.000 <0.05. 05. This shows that simultaneously market segmentation, target market & market position have a positive effect on the image of Kimi Chilli Branded Stores
Pelatihan Manajemen Keuangan dan Pemasaran Digital untuk Mengembangkan Usaha Mikro Eny Lintang Suryani; Zaskia Firnanda Efendi; Alexandra Shafa Ramadhani; Afifah Lutfiana Khoirunnisa; Muhamad Aditya Yulianto
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 3 No. 1 (2026): Januari: Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v3i1.2811

Abstract

Micro-entrepreneurs, particularly small grocery shop owners, commonly encounter challenges in managing business finances and implementing effective marketing strategies. Limited skills in financial recordkeeping often make it difficult for business owners to accurately monitor cash flow and assess their financial condition, which may lead to suboptimal business decisions. In addition, the utilization of digital technology as a marketing tool remains limited, thereby restricting opportunities for market expansion. This community service program aims to strengthen the capacity of micro-enterprises in applying practical basic financial management and optimizing digital platforms for product promotion. The program also seeks to increase awareness of the importance of structured financial management as a foundation for sustainable business development. The activities were conducted through several stages, including the delivery of material on the significance of financial recording, hands-on training sessions, mentoring in preparing simple financial records, and digital marketing simulations using WhatsApp Business and various social media platforms. The results indicate an improvement in participants’ understanding and skills in recording income and expenses, managing business capital more systematically, and utilizing digital features to support promotional activities. Furthermore, participants demonstrated a more positive attitude toward the adoption of technology in their daily business operations. Overall, this program is expected to enhance financial independence, support sustainable business growth, and expand the marketing reach of micro-enterprises
Co-Authors Afifah Lutfiana Khoirunnisa Alexandra Shafa Ramadhani Eny Lintang Suryani Hari Purwanto Safitri, Unna Ria Shandra Lemy Dewanti Zaskia Firnanda Efendi