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All Journal AL-FALAH : Journal of Islamic Economics Journal of Innovative and Creativity
Putri, Zulvaruri Sintia
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Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Influence of Job Satisfaction, Distributive Justice and Affective Commitment to Organizational Citizenship Behavior (PKO) in Islamic Bank Employees in Indonesia Febrian, Andis; Widianita, Rika; Putri, Zulvaruri Sintia
AL-FALAH : Journal of Islamic Economics Vol. 8 No. 1 (2023)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/alfalah.v8i1.6840

Abstract

Purpose: The purpose of this research is to identify and analyze the effect of job satisfaction and distributive justice on affective commitment, the effect of job satisfaction, distributive justice and affective commitment on organizational citizenship behavior, and to see the effect of job satisfaction and distributive justice on organizational citizenship behavior mediated by affective commitment. On Islamic bank employees in Indonesia.Design/Method/Approach: The research method used in this study is quantitative descriptive of Islamic bank employees in Indonesia. The total population in this study was 85 people from three Islamic banks in the Padang and Pekanbaru areas. The numbers of samples in this study were 70 people and the data used was primary data by distributing questionnaires to employees. The data collected in this study will be tested using research instrument tests, classical assumption tests, multiple regression tests, and hypothesis testing.Findings: The findings in this study are that there is a significant positive relationship between the effect of satisfaction and distributive justice on affective commitment, the effect of job satisfaction, distributive justice and affective commitment on organizational citizenship behavior, and the effect of job satisfaction on organizational citizenship behavior mediated by affective commitment in Islamic bank employees in Indonesia, and there is a non-significant relationship between the effect of distributive justice on organizational citizenship behavior mediated by affective commitment in Islamic bank employees in Indonesia.Originality/Value: The contribution of this research is to see how the citizenship behavior of employee organizations of Islamic banks in Indonesia can improve company performance so that they can compete with conventional banks
Analisis Dampak Strategi MSDM pada Kinerja Pemasaran: Peran Moderasi Budaya Organisasi Helendra, Helendra; Haderah, Haderah; Febrian, Andis; Putri, Zulvaruri Sintia
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6656

Abstract

The increasingly fierce competition in digital marketing requires MSMEs and startups to not only rely on promotional strategies, but also on human resources and a work culture that supports rapid adaptation. In practice, many digital businesses face limitations in human resource management and organisational culture that are not yet well-defined, resulting in unstable marketing performance. This research is important to explain the internal factors that can strengthen marketing success in digital-based MSMEs and startups. This study aims to analyse the influence of HRM strategies on marketing performance and to examine the moderating role of organisational culture in digital-based MSMEs and startups in Padang and Bukittinggi. This is an explanatory quantitative study with a cross-sectional survey design. The research population consists of digital-based MSMEs and startups in Padang and Bukittinggi that carry out marketing activities through digital channels. The sampling technique used purposive sampling with a sample size of 250 respondents, namely business owners or managers who understand HRM practices, work culture, and marketing activities. Data were collected using a five-point Likert scale questionnaire and analysed using PLS SEM through SmartPLS. The results of the study indicate that HRM strategies have a positive effect on marketing performance, organisational culture has a positive effect on marketing performance, and organisational culture has been proven to strengthen the effect of HRM strategies on marketing performance. The implications of this study confirm that improving the marketing performance of digital businesses needs to be supported by strategic human resource management and an adaptive, collaborative, and customer-oriented organisational culture.
Co-Authors Febrian, Andis Haderah, Haderah Helendra Helendra Rika Widianita