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REGIONAL PLANNING STRATEGY TO SUPPORT THE DEVELOPMENT OF CULTURE-BASED TOURISM AREAS: A CASE STUDY IN SILALAHISABUNGAN DISTRICT, DAIRI REGENCY Sihar Sinurat; Abdiyanto; Cut Nuraini
Bulletin of Engineering Science, Technology and Industry Vol. 3 No. 2 (2025): June
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59733/besti.v3i2.129

Abstract

Silalahisabungan District in Dairi Regency has great potential for development as a culture-based tourism area. The natural beauty of the Lake Toba coast, the richness of local traditions, and cultural sites make this area unique and attractive. However, the development of this area faces challenges such as a lack of supporting infrastructure, low community involvement, and suboptimal policies and governance. This study aims to analyze the existing potential and challenges and formulate an appropriate regional planning strategy to support the development of culture-based tourism in Silalahisabungan District. The research method used a qualitative approach with data collection techniques such as interviews, surveys, and documentation. Data analysis was conducted using the SWOT method to formulate an effective strategy. The results indicate that recommended strategies include the development of supporting infrastructure, tourism promotion and marketing, local community and stakeholder involvement, environmental and cultural preservation, and the provision of attractive cultural attractions. In addition, the preservation of local cultural wisdom such as regional arts and cultural sites is a primary focus in the development of this area. A sustainable regional planning strategy not only encourages tourism development but also improves the welfare of local communities and maintains cultural and environmental authenticity. With proper implementation, Silalahisabungan District can become a superior and globally competitive culture-based tourism destination.
MEDAN ZOO TOURISM AREA DEVELOPMENT PLANNING USING SWOT ANALYSIS Feby Milanie; Ruben Simangunsong; Sihar Sinurat; Novawati Siregar; Olivia Maria M Panjaitan; Jericho Alpasyakh H
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 2 (2024): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i2.1575

Abstract

This research aims to researchMedan Zoo Tourism Area Development Planning Using SWOT Analysis.The type of research used in this research is descriptive research with a qualitative approach. The aim of descriptive research is to provide a factual and accurate description or presentation of the facts and characteristics of the research object according to what is being studied. The analysis method is in the form of system analysis using SWOT Analysis.The existing condition of the Medan Zoo (Medan Zoo) has the potential to be developed and can attract the attention of investors. This can be seen from the land which is quite large and has potential, the availability of service facilities such as canteens, prayer rooms, the availability of infrastructure such as clean water networks, drainage, roads and others. The problems that currently exist at the Medan Zoo (Medan Zoo) are the lack of diversity of animals available, the lack of other supporting tourist attractions, the lack of awareness of visitors to dispose of rubbish in the right place, the condition of animal enclosures that are not well maintained, and the disposal of animal waste has not been properly planned. resulting in an unpleasant odor that can cause discomfort, poor drainage network system.