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All Journal Jurnal PENA : Penelitian dan Penalaran Journal of Computer Interaction in Education (JCIE)
Mustaqim, Afifah Maghfirah
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Education Languange, Linguistic, Communication & Media Social Sciences

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Bahasa Inggris sebagai Daya Tarik Pemasaran: Studi Pengaruhnya terhadap Minat Konsumen Yotta di Makassar Megawati, Megawati; Mustaqim, Afifah Maghfirah; Lukman, Lukman
JURNAL PENA Vol 12 No 2 (2025)
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/0hcpgd54

Abstract

In the era of globalization and digitalization, use English in marketing is increasingly becoming a common strategy, even among local business actors. This study aims to analyze the effect of the use of English in menu naming on consumer interest in the Yotta culinary brand in Makassar City. This study uses a literature study approach by analyzing various scientific journals from the last 10 years that are relevant to the topics of marketing, consumer behavior, and the use of foreign languages in branding strategies. The results of the study indicate that English not only functions as a means of communication, but also as a symbol of modernity, exclusivity, and visual appeal that can increase consumers' positive perceptions of a product. On the other hand, the use of foreign languages also has challenges, especially if it does not consider the diverse backgrounds of local consumers. Therefore, a bilingual strategy or additional explanation is considered a more inclusive approach. This study provides important implications for MSMEs and local brands in designing effective, adaptive, and relevant communication strategies for market segments. These findings also encourage further research on aspects of linguistic integration in marketing communications, especially in the context of local culture in Indonesia. Keywords: english, marketing, consumer interest, yotta, branding.  
THE STUDENTS’ VOICES ON GAMIFICATION USING QUIZIZZ APPLICATION IN GRAMMAR CLASSES AT UNIVERSITAS MUHAMMADIYAH MAKASSAR Mustaqim, Afifah Maghfirah; Abdul, Nurdevi Bte.; Muhsin, Muh. Arief
Journal of Computer Interaction in Education Vol. 7 No. 1 (2024): JCIE:Journal of Computer Interaction in Education
Publisher : FKIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56983/jcie.v7i1.559

Abstract

This research aimed to find out the students’ voices toward Gamification using Quizizz in grammar classes at Universitas Muhammadiyah Makassar. This research used descriptive quantitative method. The data was collected through online questionnaire and presented in descriptive and numerical form. The population were the 7th semester students, namely 7D, 7E, and 7F of English Education Department at Universitas Muhammadiyah Makassar and the sample were the 10 students from each class of the population. The sampling technique used in this research was purposive random sampling technique. This research findings showed that the students voices based on questionnaire’s answer toward the used of Quizizz in grammar classes. the result showed most of the students chose agreed on the positive statements and chose disagreed on the negative statements. The total highest mean score in terms of stimulation aspect was 4.47, attractiveness aspect was 4.40, perspicuity aspect was 4.27, and dependability aspect was 4.17. It means that students have a good voice toward Quizizz in grammar classes activities. Based on the findings, it can be concluded that Gamification using Quizizz in grammar classes was approved by the students in English Education Department at Universitas Muhammadiyah Makassar.
Co-Authors Abdul, Nurdevi Bte. LUKMAN, LUKMAN Megawati - Muhsin, Muh. Arief