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Analysis Of The Effect Of Digital Marketing In Increasing Public Interest In The Urology Polyclinic Of Al-Muchtar Islamic Hospital, Karawang Putra, Ade; Garnida, Aliefety Putu; Santosa, Yaya Aria; Saratiana, Rasyiqah; Agustin, Dinni
Journal of Ageing And Family Vol 4, No 2 (2024): Journal of Ageing And Family
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM Universitas Respati Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/joaf.v4i2.6869

Abstract

Background: Al-Muchtar Islamic Hospital Karawang faces challenges in increasing public interest in its urology clinic, which recently reopened after a temporary closure. Amid intense competition, high service quality demands, and technological advancements, digital marketing becomes a crucial strategy to restore public trust, boost visits, and ensure the sustainability of quality urology services. Method: This quantitative study uses a cross-sectional approach, analyzed with simple logistic regression for bivariate and multiple logistic regression for multivariate analysis. Data were collected through written questionnaires and literature studies during December 2024–January 2025, with a sample of 90 respondents. Results: There is a significant influence of gender on interest in the urology clinic (p-value = 0.017), content (p-value = 0.032), accessibility (p-value = 0.016), and customer engagement (p-value = 0.033) at Al-Muchtar Islamic Hospital Karawang. Gender has a minor influence on interest in the urology clinic (OR: 0.227; 95% CI: 0.067–0.766). Content (OR: 12.726; 95% CI: 1.239–130.701) and accessibility (OR: 8.772; 95% CI: 1.487–51.752) significantly increase interest, while customer engagement (OR: 0.019; 95% CI: 0.001–0.729) has a smaller influence. Conclusion and Sugestion: Gender, content, accessibility, and customer engagement significantly influence interest in the urology clinic at Al-Muchtar Islamic Hospital Karawang, with content and accessibility being the primary factors. Improving digital marketing requires strengthening teams, training, providing necessary tools, ensuring accessibility, implementing follower growth strategies, and coordinated promotion efforts. Keywords : Digital Marketing, Interest
Flap Bebas Perforator Iliac Circumflex Superfisial (SCIP) untuk Rekonstruksi Ekstremitas Bawah pada Kasus Kanker: Laporan Kasus Putra, Ade; Saratiana, Rasyiqah; Sofyan, Rian Fabian
Cermin Dunia Kedokteran Vol 52 No 10 (2025): Kedokteran Umum
Publisher : PT Kalbe Farma Tbk.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55175/cdk.v52i10.1585

Abstract

Background: Synovial sarcoma, a rare tumor primarily afecting the lower extremities, often requires surgical excision to ensure tumor removal and limb preservation. This case highlights the importance of reconstructive options in achieving optimal functional and aesthetic outcomes for patients with large surgical defects. Case: A 51-year-old female with left foot synovial sarcoma (T2N0M0) underwent Chopart amputation to achieve clear surgical margins. The resulting defect was extensive, involving both skin and deeper soft tissues, making primary closure impossible. Reconstruction was performed using the Superfcial Circumfex Iliac Perforator (SCIP) free fap harvested from the groin region, which provided robust soft tissue coverage and minimized donor site morbidity. The patient’s postoperative course was uneventful, with no complications such as fap necrosis or infection. Early rehabilitation was initiated to restore limb function, and long-term follow-up showed no evidence of recurrence or functional impairment. Conclusion: Chopart amputation with SCIP fap is an efective option for foot synovial sarcoma management, ensuring both tumor clearance and limb function preservation.This case demonstrates the value of microsurgical reconstruction in complex oncologic cases and underscores the importance of multidisciplinary care in achieving favorable outcomes.