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All Journal Tintamas: Jurnal Pengabdian Indonesia Emas
Fajria, Amelia
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Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health

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Pemberdayaan UMKM melalui pelatihan pemasaran dan standarisasi produk halal di Desa Sidang Muara Jaya Kurniati, Erlin; Fajria, Amelia; Cahyadi, Dwi; Irfansyah, Muhammad Nur; AS, Obi Permana; Latifah, Latifah; Mazida, Farah Revi; Ananda, Pinka Ollyvia; Azzahra, Intan
Tintamas: Jurnal Pengabdian Indonesia Emas Vol. 1 No. 2 (2024): Tintamas: Jurnal Pengabdian Indonesia Emas
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/tintamas.v1i2.1209

Abstract

The main issue in Sidang Muara Jaya Village, Rawa Jitu Utara District, is the low absorption of products from Micro, Small, and Medium Enterprises (MSMEs). By understanding the challenges faced, it is hoped that MSME actors can devise more effective strategies to enhance the appeal and visibility of Kerupuk Komplang products while encouraging the community to appreciate and purchase local products. This community service initiative was implemented through socialization, mentoring, and creating halal logos and a brand unique to Sidang Muara Jaya Village. The outcomes of this initiative successfully improved the knowledge and skills of MSME actors in the community. The insights gained regarding the importance of absorbing local products can help stimulate the economy of Sidang Muara Jaya Village. However, the initiative also identified several issues, including inadequate transportation and distribution facilities, a lack of product innovation, ineffective marketing strategies, insufficient training and skills, and competition from imported products.
Co-Authors Ananda, Pinka Ollyvia AS, Obi Permana Azzahra, Intan Dwi Cahyadi Irfansyah, Muhammad Nur Kurniati, Erlin Latifah Latifah Mazida, Farah Revi