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Service Quality Dimensions and Impact on Purchasing Decisions: A Case Study at Cuan Farma Pharmacy, Jakarta Subagya, Guruh; Nur Tanty, Herty; Dwi, Meiana; Syafira, Syafira
Journal Syifa Sciences and Clinical Research Vol 7, No 3 (2025): Volume 7 Number 3 2025
Publisher : State University of Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37311/jsscr.v7i3.33883

Abstract

In Indonesia’s increasingly competitive pharmacy market, driven by the growth of online platforms and large pharmacy chains, service quality has become a decisive factor in attracting and retaining customers. This study examined how the five SERVQUAL dimensions influence purchasing decisions at Cuan Farma Pharmacy in East Jakarta. A cross-sectional quantitative design was applied with 287 respondents selected through systematic random sampling. Service quality was measured using a validated and reliable questionnaire (Cronbach’s Alpha = 0.94) and analyzed with multiple linear regression. The results showed that tangibles, reliability, responsiveness, and empathy had significant positive effects on purchasing decisions (p 0.05), with empathy emerging as the strongest driver. Assurance, however, was not significant (p 0.05), suggesting that customers perceive it as a basic expectation rather than a differentiating factor. Together, service quality dimensions explained 47.2% of the variance in purchasing decisions, while the remainder was influenced by other factors such as price, location, and product availability. These findings underscore the importance of enhancing empathy and responsiveness, supported by reliability and tangible aspects, to strengthen customer loyalty and competitiveness in the pharmacy sector.
GAMBARAN TINGKAT PERSEDIAAN OBAT ANTI HIPERTENSI DI APOTEK IMPHI PERIODE JANUARI – MARET 2020 Meryta, Aries; Subagya, Guruh; Prasetya, Niko; Maulana, M Arman
Jurnal Riset Kefarmasian Indonesia Vol. 4 No. 2 (2022): Jurnal Riset Kefarmasian Indonesia
Publisher : APDFI (Asosiasi Pendidikan Diploma Farmasi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33759/jrki.v4i2.271

Abstract

Hypertension or high blood pressure is the condition when blood pressure is at the value of 130/80 mmHg or more. This condition can be dangerous, if the patient's treatment is constrained by the quality management of a poor pharmaceutical installation (pharmacy). Efficient drug management is one of the most important factors in the success of overall management so that patients can obtain maximum treatment, and aim to avoid excess (stagnant) and deficiency (stockout) drug availability in pharmacies. The study aims to determine the degree of antihypertensive drug supply at Imphi Pharmacy from January to March 2020. This type of research uses non-experimental methods, which are types of research using quantitative descriptive methods. The sampling method uses a total sampling. The result is that all groups of antihypertensive drugs meet the average supply level of three months with a supply rate of ≥ 1.00 months, and there are two categories of drug stocks are ideal stock (supply levels ≥ 1.00 to ≤ 3.00) and stock is not ideal (inventory levels ≥ 3.00) and the most widely used antihypertensive drugs amlodipine 5 mg with an average use of 3 months as many as 1880 tablets with a stock rate of 1.22 months. All classes of antihypertensive drugs at Imphi Pharmacy each have a slowmoving drug resulting in a high level of drug supply. High levels of drug supply are influenced by several factors such as the number of declining drug requests, excess stock in the warehouse, and the transfer of the drug from generic to patent or otherwise by a physician.
MENGENAL KOMPLIKASI PENYAKIT DIABETES MELITUS MELALUI PEMANFAATAN FLASHCARDS ANATOMI TUBUH MANUSIA DI SMK AL-MUHADJIRIN DUA BEKASI Fathan Nugrah Utama, Muhammad; Iswandani, Doni; Subagya, Guruh; Setiawan, Yayan; Elsha Shanty Fauzani, Dwi
Jurnal Bakti untuk Negeri Vol 6 No 01 (2026): Jurnal Bakti Untuk Negeri
Publisher : Sekolah Tinggi Ilmu Kesehatan ISFI Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36387/jd75xw67

Abstract

Diabetes Mellitus (DM) is a noncommunicable disease (NCD) with a steadily rising prevalence in Indonesia, influenced by genetic factors, lifestyle, and the public’s level of knowledge. The objective of this Community Service (PkM) activity is to improve adolescents’ knowledge of DM, its complications, and its treatment through the use of flashcards. The activity was conducted at SMK Al Muhadjirin 2 Bekasi on May 5, 2025, involving 26 tenth-grade students as participants. Education was provided through a workshop using flashcards, while evaluation was conducted using pre-test and post-test questionnaires. Data were analyzed using the Wilcoxon test to determine differences in knowledge levels before and  after the intervention. The results showed a significance value of 0.072, indicating no significant difference in knowledge between the pre-test and post-test results. Although some participants showed an increase in scores, these changes were not statistically significant. Participant fatigue prior to the activity and a lack of seriousness in completing the questionnaires are suspected to have influenced the results. The conclusion is that the educational activity using flashcards was not effective in significantly improving students’ knowledge. Therefore, more  interactive educational strategies and approaches tailored to the characteristics of  the students are needed for future activities.