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All Journal Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI)
Ergo Nur patria Kurniawan
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Komunikasi Pemasaran Terpadu: Implementasi Untuk UMKM Joni Heruwanta; Ergo Nur patria Kurniawan; Enur Hotimah; Dede Nur Iskandar; Suhrowardi
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/5yy70c38

Abstract

Integrated marketing communications have been widely implemented in both large and small companies, including in the micro, small and medium enterprises (MSMEs) environment. MSMEs can use this program by adjusting it to the available budget. A simple program of integrated marketing communications that can be used is to introduce their products to customers by using brochures, banners, discounts or product samples (free), and online marketing, which can be used as a promotional tool with a low budget. MSMEs can carry out integrated marketing communications, although not optimally. Promotional activities carried out by MSMEs are still constrained by costs, the very minimal promotional capabilities are caused by the lack of funds so that only a few elements in integrated marketing communications can be implemented by MSMEs, namely: Advertising, publicity, sales promotions, and direct marketing.
Komunikasi Pemasaran Terpadu: Implementasi Untuk UMKM Joni Heruwanta; Ergo Nur patria Kurniawan; Enur Hotimah; Dede Nur Iskandar; Suhrowardi
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/5yy70c38

Abstract

Integrated marketing communications have been widely implemented in both large and small companies, including in the micro, small and medium enterprises (MSMEs) environment. MSMEs can use this program by adjusting it to the available budget. A simple program of integrated marketing communications that can be used is to introduce their products to customers by using brochures, banners, discounts or product samples (free), and online marketing, which can be used as a promotional tool with a low budget. MSMEs can carry out integrated marketing communications, although not optimally. Promotional activities carried out by MSMEs are still constrained by costs, the very minimal promotional capabilities are caused by the lack of funds so that only a few elements in integrated marketing communications can be implemented by MSMEs, namely: Advertising, publicity, sales promotions, and direct marketing.
Co-Authors Dede Nur Iskandar Enur Hotimah Joni Heruwanta Suhrowardi