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All Journal Jurnal Pelita Ilmu Ekonomi Syariah (JPIES) Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI)
Dede Nur Iskandar
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Repurchase Intention of Halal Culinary Mie Gacoan: Experience Satisfaction with Site Image and Content Moderation Nur 'Aeni; Surya Bintarti; Salina; Dede Nur Iskandar; Suhrowardi
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 2 No. 02 (2025): JPIES Edisi Juli 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/bgk52y04

Abstract

This study aims to analyze how Experience Satisfaction influences Revisit Intention, moderated by Site Image & Content among Generation Z consumers of Mie Gacoan. This study uses a quantitative approach with primary data sources. A total of 250 participants were selected as the sample using Purposive Sampling based on the Non-Probability Sampling method. The collected data were analyzed using the Partial Least Square - Structural Equation Modeling (PLS-SEM) statistical tool. The results of the study indicate that: 1) Experience Satisfaction has a positive and significant effect on Revisit Intention among Generation Z consumers of Mie Gacoan; 2) Site Image does not moderate the relationship between Experience Satisfaction and Revisit Intention among Generation Z consumers of Mie Gacoan; 3) Content also does not moderate the relationship between Site Image and Revisit Intention among Generation Z consumers of Mie Gacoan.
Komunikasi Pemasaran Terpadu: Implementasi Untuk UMKM Joni Heruwanta; Ergo Nur patria Kurniawan; Enur Hotimah; Dede Nur Iskandar; Suhrowardi
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/5yy70c38

Abstract

Integrated marketing communications have been widely implemented in both large and small companies, including in the micro, small and medium enterprises (MSMEs) environment. MSMEs can use this program by adjusting it to the available budget. A simple program of integrated marketing communications that can be used is to introduce their products to customers by using brochures, banners, discounts or product samples (free), and online marketing, which can be used as a promotional tool with a low budget. MSMEs can carry out integrated marketing communications, although not optimally. Promotional activities carried out by MSMEs are still constrained by costs, the very minimal promotional capabilities are caused by the lack of funds so that only a few elements in integrated marketing communications can be implemented by MSMEs, namely: Advertising, publicity, sales promotions, and direct marketing.
Komunikasi Pemasaran Terpadu: Implementasi Untuk UMKM Joni Heruwanta; Ergo Nur patria Kurniawan; Enur Hotimah; Dede Nur Iskandar; Suhrowardi
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/5yy70c38

Abstract

Integrated marketing communications have been widely implemented in both large and small companies, including in the micro, small and medium enterprises (MSMEs) environment. MSMEs can use this program by adjusting it to the available budget. A simple program of integrated marketing communications that can be used is to introduce their products to customers by using brochures, banners, discounts or product samples (free), and online marketing, which can be used as a promotional tool with a low budget. MSMEs can carry out integrated marketing communications, although not optimally. Promotional activities carried out by MSMEs are still constrained by costs, the very minimal promotional capabilities are caused by the lack of funds so that only a few elements in integrated marketing communications can be implemented by MSMEs, namely: Advertising, publicity, sales promotions, and direct marketing.
Startegi SWOT dalam Pengembangan Ekonomi Berbasis Syariah Di Era Digital Andi Suhandi; Iin Masriah; Dede Nur Iskandar; Suhrowardi
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 2 No. 01 (2025): JPIES Edisi Januari 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/22fy8c70

Abstract

Artikel ini mengkaji pengembangan ekonomi berbasis syariah di era digital. Tema ini diangkat dengan dasar pemikiran bahwa ekonomi berbasis syariah menemui masalah yang tidak mudah. Tidak hanya adanya pengetahuan masyarakat yang minim, yang berakibat munculnya asumsi persamaan ekonomi syariah dengan ekonomi konvensional, akan tetapi juga terjadi penurunan ekonomii syariah di Indonesia. Belum lagi adanya era digitalisasi yang mutlak merubah praktik ekonomi syariah. Kajian dibatasi pada aspek peluang, tantangan, kekuatan dan kelemahan.. Dengan menggunakan pendekatan kualitatif dengan metode studi pustaka, maka dapat disimpulkan  bahwa ekonomi syariah merupakan ekonomi yang bebasis Islam. Ia harus mengadopsi digitalisasi pada zaman sekarang. Adapun mengenai beberapa peluang ekonomi syariah di era digital adalah masyarakat Indonesia sebagai Muslim terbesar dan promosi produk dengan bentuk digitalisasi; tantangannya ialah sumber daya manusia dan cyber security (keamanan siber); sedangkan kendalanya yang dihadapi adalah kurangnya  kesadaran masyarakat yang minim dan keterbatasan teknologi. Adanya peluang, tantangan, dan kendala tersebut berimplikasi pada pengembangan ekonomi syariah yang harus bertumpu pada aspek digital dengan segala macam kekurangannya. Kata Kunci: Ekonomi Syariah, Era Digital, Tantangan, Peluang, Kendala.
Membangun Komunikasi Bisnis untuk Meningkatkan Perkembangan Usaha UMKM Telor Asin di Ds. Karang Harum Andi Suhandi; Azmy Muhammad Habiby; Dede Nur Iskandar
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 01 (2025): JPPI Edisi Februari 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/wmw6ft92

Abstract

Abstract, There are so many obstacles faced by business actors, especially salted egg MSME businesses, where this type of food is mostly only produced by people who have already tried, so they have the obstacle of a lack of marketing communication skills. Even though in today's era, marketing communication skills are very much needed in order to reach a wider market area. The training provided by the academic team to salted egg MSME actors is very useful because communication skills in a business will be able to increase MSME income, increase MSME sales, and will function as an overall organizational marketing strategy.
Membangun Komunikasi Bisnis untuk Meningkatkan Perkembangan Usaha UMKM Telor Asin di Ds. Karang Harum Andi Suhandi; Azmy Muhammad Habiby; Dede Nur Iskandar
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 01 (2025): JPPI Edisi Februari 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/wmw6ft92

Abstract

Abstract, There are so many obstacles faced by business actors, especially salted egg MSME businesses, where this type of food is mostly only produced by people who have already tried, so they have the obstacle of a lack of marketing communication skills. Even though in today's era, marketing communication skills are very much needed in order to reach a wider market area. The training provided by the academic team to salted egg MSME actors is very useful because communication skills in a business will be able to increase MSME income, increase MSME sales, and will function as an overall organizational marketing strategy.
Co-Authors Andi Suhandi Azmy Muhammad Habiby Enur Hotimah Ergo Nur patria Kurniawan Iin Masriah Joni Heruwanta Nur 'Aeni Salina Suhrowardi Surya Bintarti