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All Journal Fox Justi : Jurnal Ilmu Hukum International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Putri Nabilla
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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INTERNATIONAL BUSINESS MARKETING IN FRANCE, INDONESIA, INDIA AND CHINA Rico Nur Ilham; Hotma Nababan; Putri Nabilla; Dinda Putri Salsabila
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 9 (2023): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i9.219

Abstract

In the current era of globalization where the rapid economic growth of every country, both developed and developing countries in the world, has created a tremendous demand pull, especially in densely populated countries such as France, Indonesia, India and China. On the other hand, computerization technology, communication, information, transportation and product innovation are increasingly sophisticated from time to time. This technological advancement has become one of the main drivers for world business to become increasingly global. In this study the authors used a descriptive qualitative research method, where this research method is based on the philosophy of postpositivism which is used to examine objects with natural conditions where the researcher is the key instrument (Sugiyono: 2012).
THE EFFECT OF SERVICE QUALITY AND PROMOTION ON CONSUMER REPURCHASE INTEREST IN BOLU MERANTI SHOP, MEDAN CITY Putri Nabilla; Nur Hafni; Cut Sukmawati; Sufi; Maisyura
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1077

Abstract

This study aims to explore the influence of service quality and promotion on consumer repurchase intention of Bolu Meranti Shop in Medan City. This study is motivated by the high competition in the regional souvenir industry which requires every business actor to continue to maintain customer loyalty. The number of respondents in this study was 100 people, selected using a purposive sampling technique. The analytical method used was multiple linear regression analysis with the help of the SPSS version 30 program. The results of the study indicate that partially, the service quality variable has a positive and significant effect on consumer repurchase intention, so that the first hypothesis (H1) is accepted. Similarly, promotion also shows a positive and significant effect on repurchase intention, so that the second hypothesis (H2) is accepted. Simultaneously, both variables have a significant effect on consumer repurchase intention of Bolu Meranti Shop, so that the third hypothesis (H3) is accepted. These findings indicate that good service quality and appropriate promotional strategies can increase consumer repurchase intention. Therefore, Bolu Meranti Shop needs to continue to innovate in improving service quality and developing attractive promotional strategies to maintain consumer loyalty amidst competitive market competition.
Co-Authors Cut Sukmawati Dinda Putri Salsabila Hotma Nababan Maisyura Nur Hafni Rico Nur Ilham Suci Ramadhona Sufi