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All Journal Jurnal Abdidas International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Intelek Dan Cendikiawan Nusantara
Cut Sukmawati
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Mathematics Public Health Social Sciences Other

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THE INFLUENCE OF BLUE OCEAN STRATEGY AND INNOVATION CAPABILITY ON PURCHASING DECISIONS IN THE RUMOH TUHA COFFEE SHOP, LHOKSEUMAWE CITY Nelly Astria; Cut Sukmawati; Teuku Zulkarnaen; Nanda Ameliany; Sufi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.975

Abstract

The purpose of this study is to examine how Rumoh Tuha Coffee Shop in Lhokseumawe City's customers' decisions are influenced by Blue Ocean Strategy and Innovation Capability. The highly competitive culinary industry serves as the backdrop for this study, which requires companies to offer unique value in orders to attract customers. Questionnaires were distributed to 100 respondents using a simple random sample technique to complete in order to gather primary data for the descriptive quantitative approach. Multiple linear regression was used to analyze the data. The findings show that the Blue Ocean Strategy significantly and favorably influences purchase decisions to some extent. On the other hand, purchasing decisions are significantly impacted by innovation capability. Both factors simultaneously have a favorable and noteworthy impact. These findings indicate that a unique value creation strategy is more appreciated by consumers than innovations that do not align with market preferences. Therefore, implementing an appropriate and targeted strategy is key to driving consumer purchasing decisions.
IMPLEMENTATION OF MARRIAGE ISBAT IN SYAMTALIRA BAYU DISTRICT, NORTH ACEH REGENCY: ANALYSIS OF OBSTACLES AND EFFORTS TO IMPROVE ACCESS TO PUBLIC SERVICES Rozatul Jannah; Cut Sukmawati; Sufi; Nur Hafni; Muslem
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.985

Abstract

This study focuses on analyzing the implementation of the marriage confirmation program in Syamtalira Bayu District, North Aceh Regency. The main problems identified are related to financial resource constraints and the lack of effective communication between program implementers and the community in the success of the program. The main theory used is the public policy implementation theory of George C. Edward III, which emphasizes the importance of resources, communication, cooperation, and implementer disposition in the sustainability and success of a policy. This research methodology uses a qualitative approach with data collection techniques through in-depth interviews, observations, and document studies with relevant sources, such as the Sharia Court, the Islamic Sharia Office, and the District Office of Religious Affairs (KUA). The results show that the success of the marriage confirmation program is greatly influenced by the availability of stable and transparent funds from the government, the positive disposition of implementing officers, and effective communication between agencies. In addition, good resource management and cross-institutional collaboration are key supporting factors.
THE EFFECT OF MOBILE BANKING SERVICE QUALITY ON CUSTOMER SATISFACTION OF BANK BSI IN LHOKSEUMAWE CITY Weny Wardianingsih Hasibuan; Cut Sukmawati; Nursakinah Ritonga; Sufi; Maisyura
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.998

Abstract

The main problem in this study is the existence of obstacles and potential customer dissatisfaction with the quality of BSI Bank's mobile banking services in Lhokseumawe City, especially related to network speed. This study aims to analyze the Effect of Mobile Banking Service Quality on Customer Satisfaction at BSI Bank in Lhokseumawe City. This study uses a quantitative approach using nonprobability sampling, namely purposive sampling and obtained 96 respondents as research samples obtained from the Lemeshow formula. The data analysis method used in this study is simple linear regression, instrument testing, classical assumption testing, and hypothesis testing with the help of Microsoft Office Software Excel 2010 and SPSS Version 30 for windows. The results of this study indicate that the quality of mobile banking services has a significant effect on customer satisfaction at BSI Bank in Lhokseumawe City. This is evidenced by the results of the t-test which obtained a sig value for the mobile banking service quality variable of 0.001 <0.05 and the calculated t value is greater than the t-table value (11.113 > 1.6608). The influence of mobile banking service quality on customer satisfaction was 56.8%. Overall, customers rated BSI's mobile banking service quality positively, particularly in terms of ease of use, feature completeness, and privacy protection. However, there were still neutral ratings for technical reliability, indicating the need for improvements to boost customer trust and satisfaction.
IMPLEMENTATION OF POLICIES IN HANDLING THE HOMELESS IN LHOKSEUMAWE CITY Zulaifah Ulaiya; Muklir; Bobby Rahman; Cut Sukmawati; Asrul Fahmi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.1027

Abstract

The emergence of homeless people in Lhokseumawe City is influenced by structural factors, especially the economic system that causes some people to be marginalized and unable to meet basic needs. Aceh Qanun Number 11 of 2013 concerning Social Welfare, specifically Articles 45 and 46 paragraph (1), requires local governments to address this problem. This study aims to analyze the Lhokseumawe City Government's policy in handling homeless people through the Social Service, and identify the obstacles faced. The method used is descriptive qualitative, with data collection through observation, interviews, and documentation. Data analysis is carried out through reduction, presentation, and drawing conclusions. The results of the study indicate that the implementation of the Qanun has not been effective, characterized by budget limitations, minimal facilities such as shelters, and a lack of ongoing development. External obstacles include cultural influences, minimal family support, and low public awareness. The conclusion of the study confirms that this policy has not been able to significantly reduce the number of homeless people. Recommendations include strengthening cross-sector coordination, and providing adequate social rehabilitation facilities to support the reintegration of homeless people into society.
DIGITALIZATION AND E-COMMERCE OF MICRO, SMALL AND MEDIUM ENTERPRISES ACEH SOUVENIRS IN MUARA BATU DISTRICT, NORTH ACEH REGENCY Murniati; Cut Sukmawati; Ti Aisyah; Aiyub; Nazaruddin; Grace Shella Karisma; Atikah Rifki
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2119

Abstract

Community service activities are carried out in Muara Batu District, North Aceh Regency. The determination of this location is based on several reasons, including the existence of Muara Batu District in the Malikussaleh University campus area which is directly adjacent to immigrants from students and people who work around the area, besides that, the main thing is that in Muara Batu District, North Aceh Regency, there are many Acehnese souvenir craftsmen who are still very behind in marketing their products so that craftsmen find it very difficult to achieve maximum sales achievement levels and this can result in production stalls which can have an effect on closing their businesses. The method of implementing community service is carried out with stages of preparation, training and mentoring as well as Monitoring and evaluation of activities, where we will monitor the craftsmen whether they have maximized their use of digital media in the process of selling their products. To facilitate the monitoring or evaluation process, the activity implementation team has also formed a WashUp group, where in the group the implementation team and the coaching team will interact and communicate with each other about matters relating to methods, strategies or matters relating to how to digitize the sale of Acehnese souvenir products. This activity was attended by UMKM craftsmen of Acehnese souvenirs, namely from Ule Madon Village, Meunasah Aron Village and Mane Tunoeng Village and craftsmen of other products as well, the Sub-district Head and also staff at the Sub-district Head's office, Mura Batu District, North Aceh Regency.
THE IMPACT OF DESTINATION IMAGE AND FACILITIES ON INTEREST IN REVISITING Cut Sukmawati; Novi Cyntiani Hasibuan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.557

Abstract

This study examines the impact of destination image and facilities on repeat visit interest at the Syakirah The View Sibiobio tourist attraction in South Tapanuli Regency. 100 respondents were selected for this quantitative research study using non-probability sampling with incidental sampling techniques. Data was collected through surveys, and multiple linear regression analysis was conducted using the SPSS 25.0 software program. The findings reveal that the destination image variable does not have a positive and significant impact on repeat visit interest when considered individually. However, facility variables do have a positive and significant impact on repeat visit interest when considered individually. Furthermore, when both destination image and facilities are considered together, they have a positive and significant impact on repeat visit interest. These findings provide valuable insights for managers and stakeholders of the Syakirah The View Sibiobio tourist attraction to enhance repeat visit interest by focusing on improving facilities and creating a strong destination image.
THE EFFECT OF PERCEPTION ON USE E-MONEY FUNDS AS A TRANSACTION TOOL (STUDY ON FISIPOL UNIVERSITAS MALIKUSSALEH STUDENTS) Miyana Zaifatih; Cut Sukmawati; Maisyura; Lisa Iryani; Riyahi Praza
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 2 (2025): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i2.663

Abstract

Technological advances in payment systems have shifted the role of cash as a means of payment to a more efficient and economical form of non-cash payment. One of the non-cash payment instruments that is currently developing is electronic money or commonly called e-money. Perception is a determining factor for students in using e-money products. The convenience and benefits offered by e-money products can have an impact on increasing their users because students tend to use or not use the application as long as they are sure whether the application will help them better. In addition to the benefits, there are security risks in using e-money which is still very vulnerable to fraud or other crimes. Therefore, this is a challenge for electronic money issuers to create an electronic money system that is safe from crime. This study aims to see how perception influences the use of DANA e-money as a transaction tool for FISIP Unimal students. This study uses descriptive quantitative research with non-probability sampling as a sampling technique, so that 96 research samples are obtained. Data analysis used in this study uses simple linear regression with the help of the SPSS 25.0 software program. The results of the study indicate that partially the perception variable has a positive and significant effect on the use of DANA e-money as a transaction tool. This is because users really consider the perception of benefits, perception of ease of use and perception of risk of DANA e-money to be used as a transaction tool. It can be seen from the R square value which shows that 40% can be explained by the perception variable, while the remaining 60% is explained by other variables that are not included or discussed in this research model. Based on the results of the frequency of respondents' answers, there are statements that are generally answered less agree or neutral, namely on the risk perception indicator. This is because respondents feel less confident in providing personal data and making large transactions to DANA e-money. The reason is that respondents consider the security of DANA e-money to be still fairly poor, so that cases of account hacking and loss of money often occur.
THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASE DECISIONS AT WARUNG MIE SUREEE CEK PON RANGKAYA INTERSECTION Nuratul Ikramah; Cut Sukmawati; Maisyura; Teuku Zulkarnaen; Sufi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.681

Abstract

This article examines the influence of product quality and brand image on purchasing decisions at Warung Mie Suree Cek Pon Simpang Rangkaya. The main question to be answered in this study is whether product quality and brand image are factors that influence customer satisfaction that occurs at Warung Mie Suree Cek Pon Simpang Rangkaya. During the observation, the researcher saw that respondents stated that they decided to make a purchase at Warung Mie Suree Cek Pon Simpang Rangkaya because of the quality of the product provided. This assessment is based on personal experience and reputation from other people or the media. From the results of the pre-research survey obtained, the average respondent answered that they decided to make a purchase at Warung Mie Suree Cek Pon Simpang Rangkaya because the brand image information they got was appropriate. This type of research is quantitative using a survey method and data collection techniques, namely a questionnaire in the form of a print out given to customers of Warung Mie Suree Cek Pon Simpang Rangkaya with a total of 96 respondents. The data analysis method used is the instrument test and the classical assumption test and uses multiple linear regression tests with the help of SPSS software version 25 to help researchers calculate the data that has been obtained. The results of this study can be concluded that based on the partial test (t), the product quality variable does not have a positive and insignificant effect on purchasing decisions. While the brand image variable has a positive and significant effect on purchasing decisions. Then based on the simultaneous test (F), the product quality and brand image variables simultaneously or together have an effect on purchasing decisions
THE EFFECT OF SELF EFFICACY AND MOTIVATION ON ENTREPRENEURSHIP INTERESTS IN BUSINESS ADMINISTRATION STUDENTS Yusnidar; Cut Sukmawati; Nursakinah Ritonga; Nanda Ameliany; Lisa Iryani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.716

Abstract

Economic problems are the main concern of the government in developing countries, for example, such as Indonesia unemployment and poverty. One solution to dealing with unemployment is to become an entrepreneur and create jobs for oneself and others, namely by entrepreneurship. And this can be realized if equipped with supporting knowledge, namely entrepreneurship. This research aims to determine the influence of self-efficacy and motivation variables on interest in entrepreneurship in Business Administration students at FISIPOL UNIMAL. This research used 100 samples with a sampling technique, namely non-probability sampling. The data were analyzed using multiple linear analysis with the help of the IBM SPSS 25.0 program. The results of the research show that partially the self-efficacy variable is positive and significant on interest in entrepreneurship among FISIPOL UNIMAL Business Administration students. This can be seen from the significant value of the self-efficacy variable, namely sig. is 0.000 < 0.05 and the tcount value is 6.056 > ttable 1.985, then H1 is accepted. For the motivation variable, it was concluded that it partially had a positive and significant effect on interest in entrepreneurship among FISIPOL UNIMAL Business Administration students. This can be seen from the significant value of the motivation variable, namely sig. is 0.000 > 0.05 and the t value is 5.001 > t table 1.985, then H2 is accepted. Meanwhile, simultaneously the variables self-efficacy and motivation together have a positive and significant effect on interest in entrepreneurship among FISIPOL UNIMAL Business Administration students.
THE EFFECT OF SERVICE QUALITY AND PROMOTION ON CONSUMER REPURCHASE INTEREST IN BOLU MERANTI SHOP, MEDAN CITY Putri Nabilla; Nur Hafni; Cut Sukmawati; Sufi; Maisyura
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1077

Abstract

This study aims to explore the influence of service quality and promotion on consumer repurchase intention of Bolu Meranti Shop in Medan City. This study is motivated by the high competition in the regional souvenir industry which requires every business actor to continue to maintain customer loyalty. The number of respondents in this study was 100 people, selected using a purposive sampling technique. The analytical method used was multiple linear regression analysis with the help of the SPSS version 30 program. The results of the study indicate that partially, the service quality variable has a positive and significant effect on consumer repurchase intention, so that the first hypothesis (H1) is accepted. Similarly, promotion also shows a positive and significant effect on repurchase intention, so that the second hypothesis (H2) is accepted. Simultaneously, both variables have a significant effect on consumer repurchase intention of Bolu Meranti Shop, so that the third hypothesis (H3) is accepted. These findings indicate that good service quality and appropriate promotional strategies can increase consumer repurchase intention. Therefore, Bolu Meranti Shop needs to continue to innovate in improving service quality and developing attractive promotional strategies to maintain consumer loyalty amidst competitive market competition.
Co-Authors Aiyub Ameliany, Nanda Asrul Fahmi Atikah Rifki Bobby Rahman Grace Shella Karisma Indra Al Hakim Lisa Iryani Maisyura Maisyura Maisyura Miyana Zaifatih Muklir Murniati Murniati . Muryali Muslem Naila, Naila Nanda Ameliany Nazaruddin Nelly Astria Novi Cyntiani Hasibuan Nur Hafni Nuratul Ikramah Nursakinah Ritonga Nurwijayanti Putri Nabilla Risna Dewi Riyahi Praza Rozatul Jannah Shabariah Subhani Subhani Sufi Sufi Sufi Teuku Zulkarnaen Ti Aisyah Wanda Wanda Weny Wardianingsih Hasibuan Zulaifah Ulaiya