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All Journal Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi)
Po Hung, Lai
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Computer Science & IT Engineering

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Serendipitous Recommendations for Handicraft Store Discovery in Social Commerce Using a Genetic Algorithm with Adaptive Selection Kamal, Ahmad; Binti Sura, Suaini; Po Hung, Lai; Astri, Renita
Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Vol 10 No 1 (2026): February 2026
Publisher : Ikatan Ahli Informatika Indonesia (IAII)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29207/resti.v10i1.7077

Abstract

In social commerce, particularly among small and medium-sized handicraft enterprises (SMEs), personalized recommender systems (RS) are crucial for enhancing store and product discovery. Conventional content-based filtering (CBF) often overemphasizes accuracy, leading to over-specialization and limiting exposure to novel or diverse items, an issue in the handicraft sector where uniqueness is valued. This study proposes a serendipitous recommendation approach using a Genetic Algorithm (GA) with adaptive selection strategies, Roulette Wheel Selection (RWS), Tournament Selection (TnS), and Rank-Based Selection (RBS), to balance relevance and unexpectedness. Handicraft store attributes, such as product types, materials, and services, are encoded in a 19-bit chromosome and evaluated via a hybrid fitness function. Tested on real data from West Sumatra SMEs, the model is assessed using Precision, Recall, Novelty, and Serendipity metrics. Results show that the GA-based adaptive selection approach outperforms baseline CBF in producing more diverse and surprising recommendations, fostering exploratory shopping experiences and supporting the discovery of unique local products in social commerce ecosystems.
Co-Authors ahmad kamal, ahmad Binti Sura, Suaini Renita Astri