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All Journal Indonesia Economic Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Citra Faathir Widiana
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Economics, Econometrics & Finance

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Pengaruh Pick Up Service dan Reputasi Perusahaan terhadap Retention Nasabah dimediasi melalui Kepuasan Nasabah Bank BKC (Studi pada Perumda BPR Kabupaten Cirebon) Jodi Setiawan; Badawi, Badawi; Citra Faathir Widiana
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER (in progress)
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qdmnra02

Abstract

Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh signifikan secara parsial antara pick up service dan reputasi perusahaan terhadap retention nasabah, serta untuk mengetahui peran kepuasan nasabah sebagai variabel mediasi pada Bank BKC. Pendekatan dalam penelitian ini menggunakan pendekatan kuantitatif dengan teknik penelitian bersifat studi kasus dan pengumpulan datanya dengan menyebar kuesioner. Populasi dari penelitian ini adalah para nasabah Tabungan Anak Sekolah (TANAS) Bank BKC yang berjumlah 648. Teknik analisis data menggunakan analisis regresi linear berganda dengan bantuan software SPSS versi 22. Hasil dari penelitian ini menunjukan bahwa terdapat pengaruh signifikan parsiaal antara pick up service dan reputasi perusahaan terhadap retention nasabah, serta kepuasan nasabah terbukti berperan sebagai variabel mediasi dalam hubungan antara pick up service dan reputasi perusahaan terhadap retention nasabah.
Pengaruh Lingkungan Sekolah, Fasilitas, dan Layanan Administrasi Terhadap Kepuasan Siswa SMKS Yami Waled Kabupaten Cirebon Silviani Silviani; Badawi Badawi; Citra Faathir Widiana
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.7544

Abstract

From the standpoint of service marketing management, customer satisfaction plays a significant role in fostering loyalty and a favorable perception of organizations, including educational institutions. As the ones who get educational services, students play a crucial part in evaluating the caliber of school services. The purpose of this study is to examine how student satisfaction at SMKS YAMI Waled, Cirebon Regency, is impacted by the school's surroundings, amenities, and administrative services. Ninety respondents were given questionnaires as part of the study's associative quantitative methodology. Coefficient of determination (R2), t-test, F-test, and multiple linear regression were the data analysis methods employed. The findings demonstrated that, partially and concurrently, the elements of the school environment, facilities, and administrative services had a favorable and significant impact on student satisfaction. The three independent variables considerably contributed to the explanation of changes in student satisfaction, as demonstrated by the coefficient of determination (R2) value of 35.7%. According to these results, maintaining a positive school climate, offering sufficient facilities, and providing effective administrative support are all critical to raising student satisfaction. As a result, schools must put plans into place to raise the standard of instruction in a sustainable and integrated way..  
Co-Authors Badawi Badawi Badawi, Badawi Jodi Setiawan Silviani Silviani