Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal ARTCHIVE: Indonesia Journal of Visual Art and Design
Nova, Siska Mitra
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Brand Experience, Brand Trust on Brand Loyalty (Case Study of Silungkang Art Center) Haq, Chairul; Nova, Siska Mitra; Hanafi, Hanafi; Saputra, Nefri Anra; Victory, Well
ARTCHIVE: Indonesian Journal of Visual Arts and Design Vol 6, No 1 (2025): Artchive: Indonesia Journal of Visual Art and Design
Publisher : Institut Seni Indonesia Padang Panjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53666/artchive.v6i1.4935

Abstract

The Silungkang Art Center is a commercial hub that offers various Minangkabau handicrafts produced by local artisans. The purpose of this study is to explore: (1) the influence of brand experience on consumer brand loyalty, and (2) the influence of brand trust on brand loyalty at the Silungkang Art Center. The study is conducted using an explanatory design to identify causal relationships among variables, supported by a quantitative approach and statistical analysis. The empirical evidence suggests that brand experience (BE) has a positive association with brand trust (BT), as indicated by an initial sample estimate value of 0.756081. Furthermore, brand trust (BT) positively influences brand loyalty (BL), with an initial sample estimate value of 0.470450. These findings demonstrate that both brand experience and brand trust play significant roles in strengthening consumer brand loyalty toward the Silungkang Art Center.
Co-Authors Hanafi Hanafi Haq, Chairul Saputra, Nefri Anra Victory, Well