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All Journal Journal Informatic, Education and Management (JIEM)
Nur Eli Zayati
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Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Other

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BIBLIOMETRIC ANALYSIS OF THRIFTING RESEARCH IN MARKETING MANAGEMENT: MAPPING INTELLECTUAL STRUCTURE AND FUTURE RESEARCH AGENDA Nur Eli Zayati; Suharto; Rachmad Ilham
Journal Informatic, Education and Management (JIEM) Vol 8 No 2 (2026): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i2.365

Abstract

This study maps the development of thrifting research in marketing management using quantitative bibliometric analysis on the Scopus database for the period 2015-2025. Quantitative methods are used to statistically measure publication trends , researcher productivity , and research structure . The results show significant growth since 2020 with an average of 23.5 percent per year . Four dominant themes were identified : consumer behavior , marketing strategy , environmental sustainability , and digital business models. The United States dominates with 32.4 percent of publications , while Indonesia only has 1.8 percent . Thrifting consumers prioritize product uniqueness over price. Knowledge gaps include a lack of research from the perspective of business actors . This study provides a statistical data -based map as a reference for future research development .
Co-Authors Achmad Imadil Bilad Azhar Rachmad Ramadhan Dwi Wachidiyah Ningsih Dyah Ayu R. Esti Anggraeni Intan Rohimatul A Lintang Caesar P. M. Fadhil Danuarta Rachmad Ilham Rahmi Khoironi Reafley Marenjelo P. Robert Candra T. SUHARTO Ulfa Kurnia Sari