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All Journal AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam De Facto: Journal of international multidisciplinary sciences
Safarwati Putri, Meri
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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STUDI KASUS IMPLEMENTASI MODEL KOMUNIKASI PEMASARAN SOSTAC PADA CAFE 99% COFFEE & EATERY Safarwati Putri, Meri; Wilamadina, Ratu
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 03 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v4i03.1723

Abstract

This study aims to determine the effect of education level and income level on interest in cash waqf with religiosity as a mediating variable. This study is quantitative in nature. The population consists of 90 Muslim civil servants. Data were collected using a questionnaire with a Likert scale, validity and reliability testing, and hypothesis testing using SmartPLS 4.0 software. The results of the study show that education level has a positive and significant effect on religiosity, income level has a positive and significant effect on religiosity, education level has no effect on interest in cash waqf, income level has a positive and significant effect on interest in cash waqf, and religiosity has a positive and significant effect on interest in cash waqf. Education level has a positive and significant effect on interest in monetary waqf with religiosity as a mediating variable, and income level has a positive and significant effect on interest in monetary waqf with religiosity as a mediating variable. Therefore, it is recommended that the government organize regular religious programs in the work environment of Muslim civil servants because religiosity has been proven to be a major factor in driving interest in monetary waqf.
HUBUNGAN ANTARA ELECTRONIC WORD OF MOUTH (E-WOM) DENGAN KEPUTUSAN PEMBELIAN PRODUK NYAMBEL RAMPAI GEH MELALUI INSTAGRAM DI KALANGAN GENERASI Z (FOLLOWERS) Safarwati Putri, Meri; Iswindari, Najla Khairunnisa
DE FACTO : Journal Of International Multidisciplinary Science Vol 4 No 01 (2026): DE FACTO : Journal Of International Multidisciplinary Sciences
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/defacto.v4i01.2285

Abstract

This research adopts a quantitative approach with a correlational research method. The purpose of this study is to examine Electronic Word of Mouth (e-WOM), consumer purchase decisions of Nyambel Rampai Geh, and the relationship between the two through Instagram among Generation Z. Data collection methods included distributing questionnaires to 100 respondents who are active followers of the Instagram account @sambelrampai_official, documentation to obtain secondary data, and conducting a literature review. Data analysis was conducted using Pearson’s correlation coefficient test with inferential statistics to measure the relationship between variables. The research results show a relationship between e-WOM and purchase decisions, but the relationship is relatively weak. Based on Pearson’s correlation coefficient test, a coefficient value of –0.195 was obtained with a significance level of 0.194. These findings indicate that the existing e-WOM content has not been effective in improving purchase decisions for Nyambel Rampai Geh among Generation Z on Instagram.
Co-Authors Iswindari, Najla Khairunnisa Wilamadina, Ratu