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Wilamadina, Ratu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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STUDI KASUS IMPLEMENTASI MODEL KOMUNIKASI PEMASARAN SOSTAC PADA CAFE 99% COFFEE & EATERY Safarwati Putri, Meri; Wilamadina, Ratu
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 03 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v4i03.1723

Abstract

This study aims to determine the effect of education level and income level on interest in cash waqf with religiosity as a mediating variable. This study is quantitative in nature. The population consists of 90 Muslim civil servants. Data were collected using a questionnaire with a Likert scale, validity and reliability testing, and hypothesis testing using SmartPLS 4.0 software. The results of the study show that education level has a positive and significant effect on religiosity, income level has a positive and significant effect on religiosity, education level has no effect on interest in cash waqf, income level has a positive and significant effect on interest in cash waqf, and religiosity has a positive and significant effect on interest in cash waqf. Education level has a positive and significant effect on interest in monetary waqf with religiosity as a mediating variable, and income level has a positive and significant effect on interest in monetary waqf with religiosity as a mediating variable. Therefore, it is recommended that the government organize regular religious programs in the work environment of Muslim civil servants because religiosity has been proven to be a major factor in driving interest in monetary waqf.
Co-Authors Safarwati Putri, Meri