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M Yani Syafei
Universitas Komputer Indonesia, Bandung
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Analysis of Motivation, Economic Conditions, Trends and Educational Technology on Interest in Continuing Higher Education as a Marketing Strategy for Private Universities in Karawang Regency Muhammad Akhdiyatul’aein; Umi Narimawati; M Yani Syafei
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.316

Abstract

Improving the quality of education is an important foundation in preparing Indonesia to face a competitive and dynamic future, one of which is by increasing the level of higher education. Several factors that influence the desire to continue to higher education are motivation, economic conditions and educational trends and technology. The purpose of this study is to analyze motivation, economic conditions, trends and educational technology on the interest in continuing to higher education as a marketing strategy for private universities in Karawang Regency. The type of research used in this study is a quantitative approach, the design of this study uses an observational type and cross-sectional research. The study uses primary and secondary data, the number of subjects is 107 subjects. The study was conducted during December 2024. Data analysis used the Chi-Square Test and the Logistic Regression Multivariate test. The results of the study showed that motivation, economic conditions, trends and educational technology have a relationship with the interest in continuing to higher education. The results of the multivariate test only showed that the economic conditions and motivation variables were related to the desire to continue to higher education, these two variables can be used as a proposal in making strategies in marketing private universities in Karawang Regency.
Artificial Intelligence (AI) in Telkom Indonesia's Digital Business Transformation Acep Arna Hikmat; M Yani Syafei; Umi Narimawati
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.404

Abstract

Digital transformation has become the key to organizational success in facing the disruptive era. This study aims to analyze the role of artificial intelligence (AI) in supporting the digital transformation of Telkom Indonesia's business. The research method used is qualitative with in-depth interviews with technology experts and key stakeholders at Telkom Indonesia, especially in mobile network management . The results of the study show that the implementation of AI has increased operational efficiency through network management, especially in better mobile networks, accelerated strategic decision-making and autonomous jobs , and created a positive impact on company performance in the form of efficiency and additional revenue and increased customer satisfaction. With this achievement, AI has proven to be one of the key factors in the success of the company's digital transformation. This study makes a significant contribution to understanding the implementation of AI as the main driver of digital transformation in telecommunications companies such as Telkom Indonesia. These findings are expected to be a reference for technology-based business strategies in the future.
Internet of Things (IoT) Innovation in Supporting Construction Industry Work Productivity Yayah Sutisnawati; M Yani Syafei; Umi Narimawati
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.413

Abstract

The development of the era that is increasingly moving towards the era of Internet of Things technology requires every aspect of life to be integrated with technology. Therefore, this study was conducted to analyze how the application of Internet of Things (IoT) technology can encourage innovation that has an impact on increasing work productivity in the construction industry sector. The method used in this study is a qualitative descriptive analysis method with a data collection method using secondary data, namely from scientific articles related to the object of research. The results of this study found that supporting skills related to the use of technology are something that must be possessed by employees, and company support in facilitating technology and employee capabilities are also driving factors in increasing employee work productivity. Therefore, the company in making one form of investment can provide technology and all forms of equipment and skills training that can support employee work productivity capacity.
Co-Authors Acep Arna Hikmat Muhammad Akhdiyatul’aein Umi Narimawati Yayah Sutisnawati