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Habibul Fijar
Universitas Islam Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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PKM Strategi Kemitraan untuk Pembangunan Kampung Berbasis Collaborative Governance di Kampung Wisata Lambo Sari Malaysia Ranggi Ade Febrian; Yendri Nazir; Muaz Azinuddin; Panji Rachmat Setiawan; Habibul Fijar
Jurnal Pengabdian UNDIKMA Vol. 6 No. 2 (2025): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i2.15110

Abstract

This community service activity aims to develop the tourism potential of Lambo Sari Village sustainably through a collaborative governance approach so that it has an impact on improving the quality of life of the community. The method of implementing this service was carried out in the form of discussions and assistance in creating innovation strategies and facilitation from Sultan Zainal Abidin University as a local campus that produces Lambo Sari Village as a fostered village. The targets of this activity were local communities, tourism groups, and business actors. The evaluation instruments used were surveys, field observations, focus group discussions, and documentation. The data analysis technique was in the form of qualitative descriptive analysis. The results of this community service activity were the creation of a network of cooperation between the Islamic University of Riau and the Lambo Sari community group, and assistance to community groups from Sultan Zainal Abidin University in collaboration with the Islamic University of Riau. In addition, this activity provides strategies to community groups in innovative tourism marketing through social media that can be accessed by people across countries.
Co-Authors Muaz Azinuddin Panji Rachmat Setiawan Ranggi Ade Febrian Yendri Nazir