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All Journal International Journal of Business and Quality Research
Nur Yudiono
Faculty of Economics and Business, Universitas Negeri Malang, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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MSMEs Go Digital: Impact Analysis and Strategies for Sustainable Economic Development Buyung Adi Dharma; Nur Yudiono
International Journal of Business and Quality Research Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i02.1786

Abstract

This study analyzes the impact of the digital economy on the growth of MSMEs in Indonesia in the Industry 4.0 era. Using a descriptive quantitative approach and a sample of 150 MSMEs, results show that the adoption of digital technologies (e-commerce, big data, digital payments) increases operational efficiency, turnover and market reach. However, challenges such as low digital literacy, infrastructure gaps, and limited access to training hinder the optimization of digitalization benefits. This study emphasizes the importance of collaboration between government, private sector, and educational institutions to strengthen training, funding, and infrastructure support to maximize the potential of MSMEs' digital transformation.
Co-Authors Buyung Adi Dharma