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Pengaruh Kompetensi Sumber Daya Manusia terhadap Kinerja Operasional Biro Perjalanan Wisata pada D’jambi Holiday Tour Asmara, Faza Azka; Saptoto, Robertus
VISA: Journal of Vision and Ideas Vol. 5 No. 2 (2025): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v5i2.8904

Abstract

This study aims to analyze the influence of human resource competence on the operational performance of the D’Jambi Holiday Tour travel agency. Human resource competence in this context includes the knowledge, skills, and work attitudes possessed by employees in carrying out operational tasks. A quantitative approach was used, with data collected through questionnaires distributed to both employees and management. The results show that human resource competence has a significant and positive impact on improving efficiency, service accuracy, and customer satisfaction. These findings indicate that continuous development of employee competence is crucial to supporting the operational success of travel agencies, especially in an increasingly competitive tourism industry.  
Pemanfaatan Media Sosial untuk Wirausaha Pariwisata Asmara, Faza Azka; saptoto, Robertus; Hardani, Putu
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 1 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i1.10973

Abstract

The use of social media has become one of the main strategies for enhancing the competitiveness of tourism entrepreneurship in the digital era. Platforms such as Instagram, TikTok, and YouTube are not only used as promotional tools but also as media for interaction, branding, and innovation in tourism services. This study aims to analyze how tourism entrepreneurs utilize social media to expand market reach, build destination image, and strengthen their competitive advantage. The research adopts a qualitative descriptive approach based on a literature review of various previous studies. The results show that digital literacy, content creativity, and branding strategies through social media contribute significantly to increasing the competitiveness and sustainability of tourism entrepreneurship.