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All Journal Agrica: Journal of Sustainable Dryland Agriculture Indonesian Business Review
Dari, Seftia Triwulan
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Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Can Brand Loyalty as Mediator Play A Role in The Influence of Perceived Quality and Brand Image on Repurchase Intention? Santoso, Wahyu; Dari, Seftia Triwulan
Indonesian Business Review Vol 8 No 2 (2025): Indonesian Business Review - In Progress
Publisher : Universitas Prasetiya Mulya

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Abstract

Bango soy sauce is one of the popular brands that ranks first in the Top Brand Award, but has experienced a decline in the Top Brand Index value starting in 2021, indicating a decrease in consumer repurchase interest. This decline is thought to be related to perceived quality and a weakened brand image. Therefore, this study aims to analyze the effect of perceived quality and brand image on repurchase intention, with brand loyalty as a mediating variable, on consumers of Bango soy sauce in Surabaya City. Surabaya City was purposively selected as the research location, with a focus on modern retail. The sampling method uses accidental sampling with a total of 100 respondents obtained from the Cochran formula. Data analysis using Structural Equation Modeling based on Partial Least Square (SEM-PLS) through SmartPLS 4.0 software. Based on the research analysis, the results show that perceived quality and brand image have a positive and significant effect on brand loyalty. Furthermore, perceived quality and brand loyalty also have a positive and significant effect on repurchase intention. Meanwhile, although brand image has a positive effect, it has no significant effect. In addition, there is also an indirect effect between perceived quality and brand image on repurchase intention through brand loyalty.
EKSPLORASI PERAN PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION PADA PRODUK KECAP BANGO Dari, Seftia Triwulan; Santoso, Wahyu; Setiawan, Risqi Firdaus
AGRICA Vol. 18 No. 2 (2025): December
Publisher : Agriculture Faculty of Flores University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/agr.v18i2.5834

Abstract

Bango soy sauce is one of the popular brands that ranks first in the Top Brand Award, but has experienced a decline in the Top Brand Index value starting in 2021, indicating a decrease in consumer repurchase intention. This decline is related to the weakened perceived quality and brand image of Bango soy sauce. Thus, the purpose of this study was to investigate the impact of brand image and perceived quality on repurchase intention among Bango soy sauce product users in Surabaya City. Surabaya City was purposefully selected as the research location, with a focus on modern retail. A total sample size of 100 respondents was determined using the Cochran formula, and the accidental sampling method was used as the sampling technique. SmartPLS 4.0 software is used for data analysis using Partial Least Squares based on Structural Equation Modeling (PLS-SEM). The analysis's findings demonstrate that repurchase intention is positively and significantly influenced by perceived quality and brand image.
Co-Authors Risqi Firdaus Setiawan Wahyu Santoso