Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Manajemen Sistem Informasi
Aprilia, Elena
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Service Quality and Price Fairness on Customer Loyalty with Customer Satisfaction as a Mediating Variable among Go-Ride Users in Padang City Aprilia, Elena; Whyosi Septrizola
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6278

Abstract

This study aims to analyze the effect of service quality, price fairness, and customer satisfaction as mediating variables on customer loyalty for Go-Ride users in Padang City. This type of research is quantitative with a causal design, using purposive sampling to select 150 respondents. Data were collected through a structured questionnaire using a Likert scale and analyzed with SmartPLS 4.1.1.4 software. The results showed that service quality and price fairness have a significant effect on customer satisfaction and customer loyalty. In addition, customer satisfaction mediates the relationship between service quality and price fairness with customer loyalty. This research has not been able to explain all aspects that affect customer satisfaction. Use a more complex model approach by adding other supporting factors to strengthen satisfaction levels.
Co-Authors Whyosi Septrizola