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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Marketing Management Studies
Whyosi Septrizola
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Advertising, celebrity and the effect to purchase intention of Camera Canon Mirrorless M50 Ressa Fahlevi; Susi Evanita; Whyosi Septrizola
Marketing Management Studies Vol. 1 No. 1 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.651 KB) | DOI: 10.24036/jkmp.v1i1.7

Abstract

This study aims to analyze: (1) The effect of advertising on consumer buying interest for Canon Mirrorless M50 cameras in Padang City. (2) The effect of commercials on consumer buying interest for the Canon Mirrorless M50 camera in Padang City.This research is a causative research. The population in this study are people in the city of Padang who have seen the Canon Mirrorless M50 camera advertisement on YouTube with a sample of 100 people. The sampling technique used was accidental sampling technique which is a non-probability sampling method. The types of data in this study are primary and secondary data. Data analysis using multiple regression analysis test.The results of this study indicate that: 1) Advertising has a significant effect on consumer buying interest for the Canon Mirrorless M50 camera in the community in Padang City, 2) Star advertisements have a significant effect on consumer purchase interest for the Canon Mirrorless M50 camera in the community in Padang City.
The Effect of E-Service Quality on E-Loyalty with E-Satisfaction as a Mediation Among GoFood Users in the City of Padang Fadilatussakinah, Fadilatussakinah; Whyosi Septrizola
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6232

Abstract

This study aims to analyze the effect of e-service quality on e-loyalty with e-satisfaction as a mediating variable among GoFood users in Padang City. This study uses a quantitative approach with a sample of 140 respondents selected through purposive sampling. Data were collected through an online questionnaire and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results indicate that e-service quality has a positive and significant influence on e-loyalty, e-service quality has a positive and significant influence on e-satisfaction, and e-satisfaction has a positive and significant influence on e-loyalty. Additionally, e-satisfaction acts as a mediator in the relationship between e-service quality and e-loyalty. These findings conclude that improving e-service quality can enhance user satisfaction, which in turn strengthens customer loyalty toward the GoFood platform. This study contributes to understanding how digital service quality and customer satisfaction influence loyalty in the online food delivery industry.
The Effect of Service Quality and Price Fairness on Customer Loyalty with Customer Satisfaction as a Mediating Variable among Go-Ride Users in Padang City Aprilia, Elena; Whyosi Septrizola
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6278

Abstract

This study aims to analyze the effect of service quality, price fairness, and customer satisfaction as mediating variables on customer loyalty for Go-Ride users in Padang City. This type of research is quantitative with a causal design, using purposive sampling to select 150 respondents. Data were collected through a structured questionnaire using a Likert scale and analyzed with SmartPLS 4.1.1.4 software. The results showed that service quality and price fairness have a significant effect on customer satisfaction and customer loyalty. In addition, customer satisfaction mediates the relationship between service quality and price fairness with customer loyalty. This research has not been able to explain all aspects that affect customer satisfaction. Use a more complex model approach by adding other supporting factors to strengthen satisfaction levels.
Co-Authors Aprilia, Elena Fadilatussakinah, Fadilatussakinah Ressa Fahlevi Susi Evanita