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STRATEGI PENGEMBANGAN TEMPAT WISATA PANTAI LARIKE SEBAGAI OBJEK WISATA Tetelepta, Maria M.; Wattimena, Roy Alan; Tutupoho, Fauzia
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 1 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i1.3510

Keterbatasan Pemerintah Negeri Larike dalam memanfaatkan sumber pendapatan dari potensi yang dimiliki sebagai akibat dari keterbatasan sarana dan parasarana yang dimiliki, kurangnya SDM dalam mengelola potensi yang dimiliki, pengetahuan informasi dan teknologi dalam memperkenalkan dan mengelola potensi wisata dan belum adanya pembentukan kesadaran masyarakat dalam bentuk sikap sadar wisata. Sehinga tujuan penelitian ini adalah untuk mengetahui dan menganalisis strategi serta alternatif strategi pengembangan tempat wisata yang tepat dan sesuai. Penelitian ini adalah penelitian kualitatif dalam bentuk studi kasus, dimana objek penelitian adalah strategi pengembangan tempat wisata Negeri Larike, unit analisis adalah Pemerintah Negeri Larike yaitu kelompok masyarakat yang mempunyai kepentingan dalam penggelolaan potensi wisata Negeri Larike. Data yang diolah dalam penelitian adalah data kualitatif. Variabel penelitian yaitu strategi pengembangan, alternatif strategi pengembangan dan analisis SWOT. Kuesioner digunakan untuk memperkuat data yang dicari. Untuk menjawab permasalahan penelitian dilakukan analisis diskriptif dan analisis SWOT. Hasil penelitian menunjukan bahwa Pemerintah Negeri Larike lebih memilih menggunakan strategi fokus atau strategi kombinasi dari cost leadership dan strategi diferensiasi. Dalam pengelolaan tempat wisata sudah melakukan dan menjalankan strategi pengembangan secara internal dan eksternal. Dan posisi strategi pengembangan tempat wisata Negeri Larike berada dalam posisi lemah dan masuk dalam kategori penciutan turn around. Kata Kunci: Strategi Pengembangan, Tempat wisata

PENDAMPINGAN KELOMPOK SADAR WISATA (POKDARWIS) MELALUI KEGIATAN SURVEI PARTISIPATIF SEBAGAI UPAYA PENGEMBANGAN DESA WISATA DI KECAMATAN NUSALAUT, KABUPATEN MALUKU TENGAH Wattimena, Roy Alan; Saptenno, Sammy; Manuputy, Evandro A.W
JURNAL PENGABDIAN MASYARAKAT JAMAK Vol. 8 No. 2 (2025): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jpmj.v8i2.3771

Kecamatan Nusalaut merupakan wilayah kepulauan dengan potensi wisata alam, budaya, dan sejarah yang besar, namun belum dikelola secara terstruktur dan terkoordinasi. Hasil kegiatan menunjukkan bahwa tujuh negeri di Kecamatan Nusalaut memiliki potensi wisata yang beragam dan sebagian besar masyarakat menunjukkan minat serta kesiapan untuk membentuk Pokdarwis, meskipun masih diperlukan pendampingan terkait aspek kelembagaan, manajemen, dan promosi wisata. Kegiatan ini menghasilkan rekomendasi model kelembagaan Pokdarwis yang sesuai dengan karakteristik lokal sebagai dasar pengembangan desa wisata berbasis masyarakat di Kecamatan Nusalaut.Kata kunci: Pokdarwis; desa wisata; pariwisata berbasis masyarakat; Nusalaut

PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN MASYARAKAT : (Studi Pada Dinas Penanaman Modal Dan Pelayanan Terpadu Satu Pintu Kota Ambon) Wattimena, Roy Alan
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 10 No. 1 (2021): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Measurement of the level of community satisfaction must be carried out on an ongoing basis because people's lives will continue to change in terms of their wants, needs and demands as well as consumption patterns in line with changes in the business world environment and technological developments. The purpose of this study was to analyze the effect of service quality on the satisfaction of the people who use the services of the Ambon City Investment and One-Stop Services Office. data were collected from 100 respondents randomly and analyzed using multiple regression analysis. This research has differences from several previous studies which were replicated in the form of analysis techniques and differences in research locations which were culturally, economically and socially different from previous research locations.Based on descriptive analysis, the average score of the Five Dimensions of Service Quality which indicates the level of customer satisfaction with public service performance is as follows: reliability dimension, assurance dimension, responsiveness dimension, direct evidence dimension ( tangibles), and dimensions of empathy (empathy).Based on inferential analysis, (loading factor) which shows the contribution of a dimension to the factor formed in this case is the quality of public service performance at the Ambon City One-Stop Investment and Integrated Service Office, successively from the largest to the smallest is as following: responsiveness dimension, reliability dimension, assurance dimension, tangibles dimension and empathy dimension. Keywords: Service Quality, Community Satisfaction

PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP TINGKAT KEPUASAN PELANGGAN SIM CARD KARTUHALO TELKOMSEL REGIONAL MALUKU : (UNIT PELAYANAN GRAPARI MALUKU) Wattimena, Roy Alan
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 9 No. 1 (2020): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

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The Maluku GraPARI Service Unit is currently faced with a business competition in cellular telecommunications operator services with a number of other cellular telecommunications operators in the country. The problem of this research is how the effect of service quality on SIMCard GSM kartuHALLO customer satisfaction and the purpose of this research is to test and analyze service quality on SIMCard GSM kartuHALLO customer satisfaction.This research was conducted to achieve the research objectives that have been set, namely to identify and analyze the level of importance of each attribute dimension of service quality in creating total customer satisfaction for SIMCard GSM kartuHALO Telkomsel services. samples taken as many as 100 samples. Data collection is carried out by distributing questionnaires to kartuHALO customers. Multiple Regression Analysis is used to measure the influence of the independent variables on the dependent variable.The results of the analysis show that the F-test statistical test shows that the independent variables tangible, reliability, responsiveness, assurance and empathy simultaneously have a positive and significant effect on consumer satisfaction using the SIMCard Telkomsel HALLO card.tangible, reliability, responsiveness, assurance and empathy have a positive and significant influence on kartuHALO user satisfaction. This means that every increase in tangible, reliability, responsiveness, assurance and empathy is in line with an increase in customer satisfaction. Keywords: Service Quality, Customer Satisfaction

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN WISATAWAN TERHADAP PRODUK OLEH-OLEH KHAS AMBON Wattimena, Roy Alan
Jurnal Administrasi Terapan Vol. 1 (2022): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

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The tourism sector has a multiplier impact on various sectors and one that is inseparable is shopping activities carried out by tourists. Typical souvenir products are products that tourists always look for and buy when traveling somewhere because this behavior is an activity that often occurs. The purpose of this study is to analyze the factors that influence tourist satisfaction in shopping for typical souvenir products. The research method used is explanatory research with a survey approach. This study seeks to explain the causal relationship between variables and their effects through hypothesis testing. To test the hypothesis, each variable is measured with an instrument in the form of a questionnaire. Tests were carried out using multiple regression analysis (multiple regression analysis) and analyzed jointly for 125 respondents. This research is limited to examining the relationship between marketing mix elements of typical souvenir products and their effect on tourist satisfaction. While the typical souvenir products studied were limited to typical Ambon handicraft products The results of the analysis show that only two elements of the marketing mix affect tourist satisfaction, namely product and promotion. The implication of this research is that managers or sellers of typical Ambon souvenir products need to emphasize the importance of maintaining the uniqueness and quality of the product considering that tourists still emphasize tangible product forms.

Analisis Faktor-Faktor Pembentuk Kepuasan Pelanggan Hotel : (Studi Pada Hotel Amboina Kota Ambon) Wattimena, Roy Alan
Jurnal Administrasi Terapan Vol. 2 No. 1 (2023): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i1.1793

Currently, competition is increasingly fierce, requiring business people to be able to maximize their company's performance in order to compete in the market. Companies must strive to learn and understand the needs and wants of their customers. In particular, the company's hotel business must have value in the eyes of customers and good management so that goals can be carried out effectively and efficiently. The purpose of this study was to test and analyze the effect of service quality on customer satisfaction at the Amboina Ambon hotel.The analysis used uses simple linear regression, the population of this study is users who use the services of the Amboina Hotel and the sample used is 100 peopleThe results of this study indicate that service quality has a positive and significant effect on customer satisfaction at the Amboina hotel. Hotel Amboina should pay more attention to and improve the quality of service to meet the needs of hotel guests. Keywords: Forming Factors of Customer satisfaction

Pengaruh Citra Merek Terhadap Kepuasan Konsumen Pengguna Rokok Sampoerna Avolution Slim Menthol Wattimena, Roy Alan
Jurnal Administrasi Terapan Vol. 2 No. 2 (2023): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i2.2147

This research aims to analyze the influence of brand image on consumer satisfaction of Sampoerna Avolution Slim Menthol cigarettes. This research was conducted using a survey method of 100 respondents who were consumers of Sampoerna Avolution Slim Menthol cigarettes. Data were analyzed using simple linear regression analysis. The research results show that there is a positive and significant influence between brand image on consumer satisfaction with Sampoerna Avolution Slim Menthol cigarettes. This means that the more positive the brand image of Sampoerna Avolution Slim Menthol cigarettes, the higher consumer satisfaction with Sampoerna Avolution Slim Menthol cigarettes. Factors that shape the brand image of Sampoerna Avolution Slim Menthol cigarettes which influence consumer satisfaction include: product quality, price, promotion, brand personality and corporate social responsibility Keywords: brand image, consumer satisfaction

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