Article Per Year (5 Year)
p-Index From 2021 - 2026
1.564
P-Index
This Author published in this journals
All Journal Admisi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) The Eastasouth Management and Business West Science Business and Management Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies Jurnal Administrasi Terapan
Tutupoho, Fauzia
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 10 Documents
Search

 1 
Efektivitas Strategi Promosi dalam Live Shopping terhadap Tingkat Penjualan di E-Commerce Souisa, Wendy; Mahmuddin, Mahmuddin; Tutupoho, Fauzia; Gomies, Stevanus Johan; Ferdinandus, Leonora
Jurnal Ekonomi dan Kewirausahaan West Science Vol 3 No 01 (2025): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v3i01.1918

Abstract

Penelitian ini menguji efektivitas strategi promosi dalam live shopping terhadap tingkat penjualan di sektor e-commerce Indonesia. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 110 responden melalui kuesioner terstruktur yang menggunakan skala Likert (1-5). Data dianalisis dengan menggunakan Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). Temuan ini mengungkapkan bahwa strategi promosi, termasuk diskon dan hadiah terbatas waktu, secara signifikan meningkatkan keterlibatan konsumen. Selain itu, keterlibatan konsumen bertindak sebagai mediator, yang secara positif mempengaruhi niat pembelian dan kinerja penjualan. Studi ini menekankan peran strategis promosi interaktif dalam menumbuhkan loyalitas pelanggan dan meningkatkan penjualan di pasar e-commerce yang kompetitif. Wawasan diberikan untuk membantu bisnis merancang kampanye promosi yang efektif yang mendorong keterlibatan konsumen dan meningkatkan hasil keuangan.
The Role of Emotional Intelligence, Sales Strategies, Customer Trust, and Service Differences in Increasing Repurchase Intentions in Online Entrepreneurship in Indonesia Souisa, Wendy; Lussy, Kalsum; Tetelepta, Maria Marlyn; Tutupoho, Fauzia
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.684

Abstract

This study investigates the influence of emotional intelligence, sales strategies, customer trust, and service differences on repurchase intentions in the context of online entrepreneurship in Indonesia. With a quantitative approach, data were collected from 250 online consumers using a Likert scale (1–5) and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). The results reveal that emotional intelligence and sales strategies significantly affect repurchase intentions both directly and indirectly through customer trust. Furthermore, service differences also show a strong direct relationship with repurchase intentions. Customer trust emerges as a vital mediating variable that enhances the impact of emotional and strategic efforts on customer loyalty. These findings highlight the importance of combining interpersonal competencies, marketing strategies, and value-added services to sustain customer retention in the Indonesian digital marketplace. The study offers practical insights for online entrepreneurs aiming to build long-term customer relationships and improve business sustainability.
STRATEGI PENGEMBANGAN TEMPAT WISATA PANTAI LARIKE SEBAGAI OBJEK WISATA Tetelepta, Maria M.; Wattimena, Roy Alan; Tutupoho, Fauzia
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 1 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i1.3510

Abstract

Keterbatasan Pemerintah Negeri Larike dalam memanfaatkan sumber pendapatan dari potensi yang dimiliki sebagai akibat dari keterbatasan sarana dan parasarana yang dimiliki, kurangnya SDM dalam mengelola potensi yang dimiliki, pengetahuan informasi dan teknologi dalam memperkenalkan dan mengelola potensi wisata dan belum adanya pembentukan kesadaran masyarakat dalam bentuk sikap sadar wisata. Sehinga tujuan penelitian ini adalah untuk mengetahui dan menganalisis strategi serta alternatif strategi pengembangan tempat wisata yang tepat dan sesuai. Penelitian ini adalah penelitian kualitatif dalam bentuk studi kasus, dimana objek penelitian adalah strategi pengembangan tempat wisata Negeri Larike, unit analisis adalah Pemerintah Negeri Larike yaitu kelompok masyarakat yang mempunyai kepentingan dalam penggelolaan potensi wisata Negeri Larike. Data yang diolah dalam penelitian adalah data kualitatif. Variabel penelitian yaitu strategi pengembangan, alternatif strategi pengembangan dan analisis SWOT. Kuesioner digunakan untuk memperkuat data yang dicari. Untuk menjawab permasalahan penelitian dilakukan analisis diskriptif dan analisis SWOT. Hasil penelitian menunjukan bahwa Pemerintah Negeri Larike lebih memilih menggunakan strategi fokus atau strategi kombinasi dari cost leadership dan strategi diferensiasi. Dalam pengelolaan tempat wisata sudah melakukan dan menjalankan strategi pengembangan secara internal dan eksternal. Dan posisi strategi pengembangan tempat wisata Negeri Larike berada dalam posisi lemah dan masuk dalam kategori penciutan turn around. Kata Kunci: Strategi Pengembangan, Tempat wisata
Microtargeting the Market: A Bibliometric Mapping of Digital Marketing Trends in Entrepreneurship Judijanto, Loso; Souisa, Wendy; Lussy, Kalsum; Tetelepta, Maria Marlyn; Tutupoho, Fauzia
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2259

Abstract

This study presents a bibliometric mapping of digital marketing trends in entrepreneurship, with a focused lens on the emergence and role of microtargeting strategies. By analyzing 2000–2025 publications sourced from the Scopus database, the study uncovers the intellectual structure, thematic evolution, and global collaboration patterns within this interdisciplinary research domain. Using VOSviewer for keyword co-occurrence, co-authorship, institutional, and country-level analyses, the study reveals that core themes such as entrepreneurship, social media, innovation, digital transformation, and marketing strategy dominate scholarly discourse. The findings also show that countries like India, Indonesia, the United States, and the United Kingdom lead in collaborative research output. Co-citation mapping highlights the convergence of foundational theories in marketing and entrepreneurship, while the overlay and density visualizations suggest a temporal shift toward personalized, data-driven marketing practices post-2021. The study contributes theoretically by identifying underexplored research gaps and practically by guiding entrepreneurs and institutions toward effective microtargeting strategies. Limitations and directions for future research are also discussed to advance the field further.
Microtargeting the Market: A Bibliometric Mapping of Digital Marketing Trends in Entrepreneurship Judijanto, Loso; Souisa, Wendy; Lussy, Kalsum; Tetelepta, Maria Marlyn; Tutupoho, Fauzia
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2259

Abstract

This study presents a bibliometric mapping of digital marketing trends in entrepreneurship, with a focused lens on the emergence and role of microtargeting strategies. By analyzing 2000–2025 publications sourced from the Scopus database, the study uncovers the intellectual structure, thematic evolution, and global collaboration patterns within this interdisciplinary research domain. Using VOSviewer for keyword co-occurrence, co-authorship, institutional, and country-level analyses, the study reveals that core themes such as entrepreneurship, social media, innovation, digital transformation, and marketing strategy dominate scholarly discourse. The findings also show that countries like India, Indonesia, the United States, and the United Kingdom lead in collaborative research output. Co-citation mapping highlights the convergence of foundational theories in marketing and entrepreneurship, while the overlay and density visualizations suggest a temporal shift toward personalized, data-driven marketing practices post-2021. The study contributes theoretically by identifying underexplored research gaps and practically by guiding entrepreneurs and institutions toward effective microtargeting strategies. Limitations and directions for future research are also discussed to advance the field further.
Marketing Analysis and Market Development of Local Food Products of Mie Sagu Negeri Rutong Business Group, South Leitimur District, Ambon City Sapulette, Alvian; Tutupoho, Fauzia; Malakauseya, Jeffry
Admisi dan Bisnis Vol. 26 No. 2 (2025): JUNI 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Maluku is rich in carbohydrate-producing plants. In general, carbohydrates are obtained from farmers' rice fields and gardens, such as: rice, wheat, tubers, corn, etc., as well as sago plants. Negeri Rutong, South Leitimur subdistrict, Ambon City, an agrotourism village where there is a large sago forest, as well as a business group that is part of the MSME group that produces sago flour and there is also a group that produces sago noodles. The Rutong State sago flour production business group is one of the suppliers of raw materials to one of the entrepreneurs producing sago noodle products in Ambon City. Meanwhile, the Rutong country's sago noodle producing business group has not yet developed market development which has one permanent business place providing sales with activities serving consumers in selling sago noodles or offering sales of fried sago noodles/gravy. From the results of an interview dialogue with one of the state or village assistants who is in charge of economic development and empowerment, the sago noodle business group has not yet developed its business optimally, but their activities are in selling noodles to consumers if there is an event in the country or there is a message from the group.  The aim of this research is to determine the state of the internal and external environment of the sago noodle business group and to map the marketing strategy for local food products using method stages, namely conducting interviews with the business group to obtain information and data, then tabulating the data, identifying SWOT, designing a marketing mix strategy   Maluku kaya akan tanaman penghasil karbohidrat. Pada umumnya karbohidrat itu diperoleh dari sawah dan kebun petani seperti : beras, gandum, umbi-umbian, jagung, dan lainnya, juga pada tanaman sagu. Negeri Rutong kecamatan Leitimur Selatan Kota Ambon desa agrowisata dimana ada hutan sagu yang luas demikian juga ada kelompok usaha yang tergabung dalam kelompok UMKM yang memproduksikan tepung sagu dan juga ada kelompok yang menghasilkan mie sagu. Kelompok usaha produksi tepung sagu Negeri Rutong menjadi salah satu supplai bahan baku kepada salah satu pengusaha penghasil produk mie sagu di kota ambon. Sementara kelompok usaha penghasil mie sagu negeri Rutong belum berkembang dalam pengembangan pasar yang memiliki satu tempat usaha parmanen menyajikan penjualan dengan aktifitas melayani konsumen dalam menjual mie sagu ataupun menawarkan penjualan mie sagu goreng/kuah. Dari hasil dialog wawancara salah satu pendamping negeri atau desa yang membidangi pengembangan ekonomi dan perberdayaan bahwa kelompok usaha mie sagu belum mengembangan usaha secara optimal namun aktifitas mereka dalam menjajakan mie kepada konsumen kalaua itu ada acara di negeri atau ada pesan dari kelompok. Tujuan penelitian ini adalah mengetahui keadaan lingkungan internal, eksternal dari kelompok usaha mie sagu dan melakukan pemetaan strategi pemasaran produk pangan lokal dengan tahapan metode yaitu melakukan wawancara dengan kelompok usaha mendapatkan informasi dan data kemudian dilakukan tabulasi data, mengidentifikasi SWOT, mendesain strategi marketing mix
The Influence of Posting Frequency, Content Quality, and Interaction with Customers on Social Media on Customer Loyalty in a Start-up Business Mufadhol, Mufadhol; Tutupoho, Fauzia; Nanulaita, Deflin Tresye; Bell, Ann Z. de; Prabowo, Bagus
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.966

Abstract

This research investigates the impact of posting frequency, content quality, and interaction with customers on social media on customer loyalty in start-up businesses. A quantitative approach is employed, with data collected from 190 start-up owners or marketing professionals responsible for managing social media accounts. Structural Equation Modeling with Partial Least Squares (SEM-PLS) is used for data analysis. The findings reveal significant positive relationships between posting frequency, content quality, interaction with customers, and customer loyalty. Content quality emerges as a strong predictor of customer loyalty, highlighting the importance of creating engaging and relevant content. Active interaction with customers on social media platforms also positively influences customer loyalty, fostering stronger relationships and brand advocacy. While posting frequency plays a role in maintaining brand visibility, the quality and relevance of content are found to be paramount. These findings have practical implications for start-up businesses seeking to enhance customer loyalty through effective social media engagement strategies.
Efektivitas Strategi Promosi dalam Live Shopping terhadap Tingkat Penjualan di E-Commerce Souisa, Wendy; Mahmuddin, Mahmuddin; Tutupoho, Fauzia; Gomies, Stevanus Johan; Ferdinandus, Leonora
Jurnal Ekonomi dan Kewirausahaan West Science Vol 3 No 01 (2025): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v3i01.1918

Abstract

Penelitian ini menguji efektivitas strategi promosi dalam live shopping terhadap tingkat penjualan di sektor e-commerce Indonesia. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 110 responden melalui kuesioner terstruktur yang menggunakan skala Likert (1-5). Data dianalisis dengan menggunakan Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). Temuan ini mengungkapkan bahwa strategi promosi, termasuk diskon dan hadiah terbatas waktu, secara signifikan meningkatkan keterlibatan konsumen. Selain itu, keterlibatan konsumen bertindak sebagai mediator, yang secara positif mempengaruhi niat pembelian dan kinerja penjualan. Studi ini menekankan peran strategis promosi interaktif dalam menumbuhkan loyalitas pelanggan dan meningkatkan penjualan di pasar e-commerce yang kompetitif. Wawasan diberikan untuk membantu bisnis merancang kampanye promosi yang efektif yang mendorong keterlibatan konsumen dan meningkatkan hasil keuangan.
Pengaruh Advertising Terhadap Keputusan Tamu Untuk Menginap Di Aston Bogor Hotel And Resort Sapulette, Avian; Simanjuntak, Elisdha Theresia; Tutupoho, Fauzia; Hursepuny, Harold
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2548

Abstract

Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Successful marketing communication relies on a combination of options called the promotional mix. These options include advertising, sales promotion, public relations, direct marketing, and personal selling. Advertising is utilized primarily to attract new guests and serves to build awareness. Advertising is far more specific than marketing; advertising is a function of marketing, and basically encompasses methods of communication with audience designed to produce sales enquiries, and/or improve awareness/perceptions of product/brand/organization. Advertising refers to printed and electronic media that is presented one way or another to market or audience, including packaging, point of sale, brochures and sales literature. Advertising (when properly executed) is the statistically driven and measurable implementation of marketing strategy, via carefully selected communications methods, targeted at predetermined audiences.When all the company’s departments work together to serve the customer’s interests, theresult is integrated marketing. The analytical tools used in the project were: 1) technique statistical analysis Pearson Product Moment Correlation. 2) Statistics coefficient determinant. 3) hypotesis test. The results of calculating the product moment correlation by 0,66 and the coefficient of determinant by 43,56% and according to the t test of the calculation by 14,09 and 2,0 t test table which shows that t calculate > t tabel or 14,09 > 2,0 which means that the hypotesis Ho is rejected and Ha is accepted where there is a significant correlation between the advertising to the guest make decision in choosing Aston Bogor Hotel and Resort. Keywords : Promotion, Advertising, Decision guests, Aston Bogor Hotel and Resort
ANALISIS HUBUNGAN KEPEMIMPINAN TRANSFORMASIONAL, KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP PRODUKTIVITAS KARYAWAN Tutupoho, Fauzia
Jurnal Administrasi Terapan Vol. 4 No. 1 (2025): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i1.3413

Abstract

The era of globalization and increasingly fierce business competition requires organizations to optimize employee productivity as a strategic asset in achieving competitive advantage. Previous research shows gaps in the literature regarding the simultaneous relationship mechanisms between transformational leadership, job satisfaction, and organizational commitment to employee productivity in the context of Indonesian organizational culture. This study aims to analyze the influence of transformational leadership, job satisfaction, and organizational commitment on employee productivity, as well as examine the mediating role of job satisfaction and organizational commitment in the relationship between transformational leadership and employee productivity. The study uses a quantitative approach with explanatory research type, involving 35 employee respondents selected through purposive sampling. Data were collected using structured questionnaires with a five-point Likert scale and analyzed using Structural Equation Modeling with Partial Least Square (PLS-SEM) approach through SmartPLS 4.0 software. The structural model explains 63.7% of employee productivity variance. Job satisfaction has the most dominant influence on productivity (β = 0.367, p = 0.004), followed by organizational commitment (β = 0.312, p = 0.015) and transformational leadership (β = 0.284, p = 0.031). Transformational leadership strongly influences job satisfaction (β = 0.621, p < 0.001) and organizational commitment (β = 0.354, p = 0.026). Job satisfaction proves to be a partial mediator with VAF 44.5% in the relationship between transformational leadership and employee productivity. Transformational leadership, job satisfaction, and organizational commitment significantly influence employee productivity. Organizations are recommended to implement comprehensive transformational leadership development programs and focus on improving job satisfaction as the main strategy to enhance sustainable productivity.Keywords: Employee Productivity; Job Satisfaction; Organizational Commitment; Structural Equation Modeling; Transformational Leadership
Co-Authors Bell, Ann Z. de Ferdinandus, Leonora GOMIES, STEVANUS JOHAN Hursepuny, Harold Judijanto, Loso Lussy, Kalsum Mahmuddin Mahmuddin Malakauseya, Jeffry Nanulaita, Deflin Tresye Prabowo, Bagus Sapulette, Alvian Sapulette, Avian Simanjuntak, Elisdha Theresia Souisa, Wendy Tetelepta, Maria M. Tetelepta, Maria Marlyn Wattimena, Roy Alan