Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Febrianto, Rachel Yuki Ellycia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Brand Equity Terhadap Brand Loyalty pada Produk Skincare Serum yang Dimediasi oleh Customer Satisfaction Febrianto, Rachel Yuki Ellycia; Fajarwati, Diana
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 9 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i9.1856

Abstract

The aim of this research is to explore the influence of Brand Equity on Brand Loyalty for Skincare Serum Products Mediated by Customer Satisfaction and to confirm the significant dimensions of Brand Equity. The population of this study is unknown number of Skincare Serum users domiciled throughout Indonesia. The respondents for this research were 150 respondents with the criteria of Skincare Serum users aged 17 – 50 years who had purchased and used Skincare Serum in the last 6 months. The analytical method used is Partial Least Square Structural Equation Modeling. The results of the research state that Perceived Quality and Perceived Cost Value can increase Customer Satisfaction and have a positive effect on Brand Loyalty, however Brand Identification, Brand Trust and Lifestyle Congruence have no effect on Customer Satisfaction. Perceived Quality and Perceived Cost Value on Brand Loyalty are mediated by Customer Satisfaction, while Brand Identification, Brand Trust and Lifestyle Congruence are not proven
Co-Authors Diana Fajarwati