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All Journal Jurnal Pengabdian Masyarakat Waradin Jurnal Kemitraan Masyarakat
Noni Permata Susanto
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Penguatan Ekonomi Lokal Melalui Rebranding UMKM Mencalok di Kampung Kelam Pagi Juria Angraini; Rindi Apriliani Utami; Bunga Afrilia Dewi Asih; Shiwy Wulandari; Tiara Damar Sita; Ariel Suryadi Siregar; Noni Permata Susanto; Ronaldo Simbolon; Nurmeiza Nurmeiza; Machoman Machoman; Dios Sarkity
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i3.836

Abstract

The Community Service Program (KKN) in Kampung Kelam Pagi, Tanjungpinang City, focused on strengthening Mencalok MSMEs through a rebranding strategy. A participatory approach was used to engage the community at every stage, from observation, planning, and implementation to evaluation. The activities included the creation of a new logo, product packaging improvements, and the facilitation of Business Identification Number (NIB) registration for MSME actors. The results showed significant improvements in the product's visual identity, business legality, and market value of Mencalok in local and regional markets. Rebranding also provided additional benefits, such as legal recognition, access to government programs, financing opportunities, and the promotion of traditional culinary culture. The program empowered women by enhancing their managerial skills and fostering economic independence. In addition to these efforts, digital marketing strategies were introduced, helping the MSMEs reach a broader audience and improve their online presence. Product diversification was also recommended to strengthen competitiveness and ensure long-term business sustainability. These findings highlight that rebranding is not merely a visual change but a strategic tool that enhances the economic, social, and cultural value of traditional MSMEs. By integrating modern business practices with local cultural heritage, this initiative not only improved business outcomes but also contributed to the preservation and promotion of regional traditions.
Kampanye 'Love Myself' dari BTS : Memanfaatkan Media 4.0 untuk Menyebarkan Pesan Positif tentang Cintai Diri dan Anti-Kekerasan Mellysa Indika Putri; Azzahra Balqis Luqyana; Noni Permata Susanto
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2678

Abstract

Advances in technology and social media have changed the way individuals obtain information and interact, especially in the context of global culture. BTS, a famous South Korean boy band, utilized social media to build a strong relationship with their fans, ARMY, through the campaign “Love Myself.” The campaign emphasized the importance of self-love and raised issues of mental health and violence. The campaign emphasized the importance of self-love and raised issues of mental health and violence. Through platforms such as Twitter and Instagram, BTS interacted directly with ARMY, who responded with significant support, including a 2.4 billion won donation to UNICEF. This interaction not only strengthened the online community but also helped boost fans' confidence. This research analyzes the impact of the “Love Myself” campaign on ARMY's engagement in social issues through social media. Furthermore, the resulting impact provides important insights into how celebrities and social media can influence broader social change. The campaign also reflects a shift in traditional ways of advocating and supporting social issues.
Co-Authors Ariel Suryadi Siregar Azzahra Balqis Luqyana Bunga Afrilia Dewi Asih Dios Sarkity Juria Angraini Machoman Machoman Mellysa Indika Putri Nurmeiza Nurmeiza Rindi Apriliani Utami Ronaldo Simbolon Shiwy Wulandari Tiara Damar Sita